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Reed Davis, Triple-Board Certified Holistic Health Practitioner (HHP) and Certified Nutritional Therapist (CNT), is an expert in functional lab testing and holistic lifestyle medicine. He is the Founder of Functional Diagnostic Nutrition® (FDN) and the FDN Certification Course with over 3000 graduates in 50 countries. Reed served as the Health... Read More
Emma Gould, of Mind Body Coaching Academy, is on a mission to help health coaches step into their power, find alignment with their purpose, and gain the knowledge & skills they need to be an impactful and massively successful coach. Emma's passion for Mind Body work began a when she... Read More
The Mind Body Coaching Academy certification program certifies health coaches in the Mind Body approach to coaching. The certification teaches and trains them to confidently coach their clients using a holistic approach with a focus on the mental and emotional needs of their clients. We train our coaches to feel comfortable digging deeper with their clients in order to uncover to deeply rooted beliefs, fears, traumas, etc. that are keeping them stuck and getting in the way of their ability to find success. At the MBCA we firmly believe that in order for a client to achieve the massive transformation they desire, they need to heal their bodies inside and out, mentally and physically. We provide coaches with the training and tools they need to be confident in their ability to provide this transformation to their clients, and the satisfaction in knowing that their work will last their clients a lifetime.
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Background, Certification, Coaches, Corporate World, Emotional Health, Happier, Health Coaching, Healthier, Integrative Medicine, Job, Mental And Emotional Transformation, Mental Health, Mind Body Coach, Mind Body Health, Nutrition, Physical Transformation, Program, Skill Set, Spiritual HealthReed Davis, HHP, FDN-P, CMTA, CNT
Welcome back to the event. I’m so excited today because we have Emma Gould Gould of Mind Body Coaching Academy. Emma Gould’s on a mission to help health coaches step into their power, find alignment with their purpose and gain the knowledge and skills they need to be an impactful and massively successful health coach. Emma Gould’s passion for mind body work began when she first started, actually I’m going to let her tell us about that during the interview.
Emma Gould
Absolutely.
Reed Davis, HHP, FDN-P, CMTA, CNT
And I’m really looking forward to it. You know, why don’t we just start the interview and you can tell us all about your background cause I’m, I’m really excited and now the tables are turned because it was just a couple of weeks ago that you interviewed me, and now here we are. So, Emma Gould, I’m going to start with just saying, tell us about your background, how did you get into this? And then we’ll get into your program and how that helps coaches be better coaches and make people healthier and happier.
Emma Gould
Amazing. Well thank you so much for having me here. I’m so excited to be able to share a little bit of what I do in my work with everybody who is watching. So, a little bit about me, I got started like a lot of the people who are a part of this summit right now, as a health coach. My educational background is in integrative medicine and nutrition. And so, I got out of school and kind of went down the normal path of getting a job and working in kind of the corporate world within the realms of my health knowledge and nothing was sticking, nothing was feeling aligned. And I started to explore the world of health coaching and I saw that there was this opportunity to go out there and actually be helping people.
And I’ve always been somebody who was fascinated by health and wellness and obviously went and got my education in it. But I also loved helping people and I loved being able to work with someone one on one and watch them transform. So, I kind of fell into the world of health coaching and I started with, like most people do, with, you know, giving people workout plans and nutrition guidelines. I had been a personal trainer for probably five plus years at that point. So, I gave them information and what I started to notice really quickly is that my clients were seeing results, but they weren’t getting transformations. And I understood that as a health coach, unlike necessarily just a personal trainer, my clients were coming to me because they wanted to transform. They wanted to change their life, change their lifestyle, and really find results that lasted. And so, I started digging and I’m a research lover at heart, and it was like, you know, there’s something here.
There has to be something that’s missing. And I had been a client with a health coach in the past in previous years, and I had had that same experience that something was missing. I was getting the tools, but I wasn’t getting that transformation. So, in my research, in my work, I started to realize that this missing piece was the mental and emotional side of, of wellness and the understanding that when somebody is working to change their body, and change their eating habits, and their lifestyle, this is a very, very highly emotional journey that they’re on. And so, I found that as a health coach, yeah, I really needed to be able to build a skill set and be able to learn how to help my clients not only with their physical bodies and their physical transformation, but with the mental and emotional one that they needed as well. So, I went and did my work, got my education where I needed it, you know, to be able to do that work. And then it wound up transitioning me into where I am now and what I’m doing now, where I actually offer this education and certification to other wellness professionals and coaches in this mind body work, in this ability to actually incorporate this mental and emotional work into their practices. So, that’s a little bit of my journey and my story and kind of what got me to where I am now.
Reed Davis, HHP, FDN-P, CMTA, CNT
Well, thank you so much. It’s a great background, and like a lot of health coaches you started with the diet and exercise and we know for certain that that’s good and it beats, you know, eating like crap and not exercising but it doesn’t always get you the results you’re looking for. So, tell us more about your mind body approach. What does that mean in terms of the actual coaching?
Emma Gould
Yeah, absolutely. So, the mind body approach is based on this kind of psychological theory called mind body monism and it’s really the idea that the mind and the body are two systems within our bodies but that they work together. And there’s of course, as with anything there’s different theories, there’s different approaches to it, but this specific approach is really based on this idea that the mind and the body are interacting and that they are always playing with each other and working off of each other. And really, the approach that we take and that we use to teach our coaches is that when one of them isn’t working super well or is struggling, guess what? The other one probably is too. And so, what we teach inside of our Academy is how to first off understand where those different pieces are and how they kind of come together. But then we also want to make sure that you are able to help see and then help your client heal from both sides. So, we know that as a health coach, you probably know how to heal them physically. We’re going to teach you how to heal them mentally so that you can make sure that you’re giving them every single tool that they need to actually achieve that ultimate transformation that they’re going for.
Reed Davis, HHP, FDN-P, CMTA, CNT
Yeah, it really is remarkable how much that’s involved. You know, everyone knows, I teach a course in the lab work, functional lab work, which I think the data is very critical. You know, figuring out what’s really wrong with the person, at least in terms of their hormone, immune digestion, detoxification, markers, their history and all this sort of stuff. And you can even design a great program for them on how to fix it all. You know, this is what you gotta do. But then getting them to do it. You know, once you design a program, the real key is running the program. So, that is where I think the mind and body need to connect very, very definitely, you know. And how does, how does your approach work? Tell us, what are the like are there certain, just things that must be in there, pillars so to speak or you know, what’s that based on?
Emma Gould
Absolutely. Yeah. So, first off, I mean, based off of even what you were saying that’s something that we do teach. One of our pillars is helping coaches to understand those different mind body connections. We call them like brain body connections and especially if we’re talking with, as far as, you know, gut health and hormone health, those have major interacting factors as far as if your gut health is, is off or you a certain overgrowth of bacteria that’s going to be affecting your brain and higher brains functioning. So, that’s something that we love to teach and love to kind of help coaches to understand. But really how our work is based on, and kind of how it works I guess is really an approach of integration, not like overhauling.
So, I always like to start that because a lot of coaches, when they hear about the mind body work, they kind of assume that this has to be a all or nothing approach, that this is what you teach or nothing else. And so, I really like to teach that this is work that really can be incorporated into anybody’s work. Any health coach can really use this. So, what we do is we use four basic pillars to help our clients, our coaches know how to incorporate this work. So, we base it off of firstly mental health. So, looking at how somebody’s mental well-being is affecting their physical body, is affecting their journey. Obviously if somebody’s struggling with a lot of anxiety or depression, that’s going to be impacting their body.
So, we teach you how to be aware of what’s going on with your client and how to, you know, understand how that’s affecting their body. We look at emotional health. So, this really, we dive into a lot about general emotional well-being, but also specifically food emotionality. So, the relationship that your client has with food on an emotional level. We look at body image, we look at things like self confidence and self worth to really understand how all these different pieces are going to be affecting. The third pillar that we look at is spiritual health. So, spiritual health, we are not talking about like religion, but we’re talking about your client’s ability to have faith in their journey and in their ability to have success. And I found a lot throughout my work and with my coaches that often when their clients are struggling, it comes down to this fact that they just don’t believe that they can actually get the results that they want.
They don’t think that they’re actually capable of it. So, that’s really where this spiritual health component comes in. And then the last one, like I mentioned, is that brain body connection and understanding how the brain is affecting the body directly and the body’s affecting the brain. And this is exactly where we would pull in something like the work you guys are doing, and help encourage our coaches to be using that kind of work to actually really understand from a physical level what is going on. And then in turn, being able to understand how that’s affecting their mindset and their emotional well-being as well.
Reed Davis, HHP, FDN-P, CMTA, CNT
So, I just want to slow it down just a little bit and say, so it’s the mind and, you know, mental health you said, and then the emotions, you know, people being angry or sad or depressed or things like that. And then, then you mentioned the spiritual, you know, and I, I believe very much in connecting to the source and the source of all this intelligence. It’s in every cell, tissue, organ system, everything. And then you said kind of integrating the mind and the body together. I think that’s good. So, again, I just, just wanna make sure I’m following you here. So, you know, and now, you know, it seems like it should be really popular. How do you see it fitting in with what’s going on today in the, in the, the health industry, so to speak? Why is it so important?
Emma Gould
Yeah. Yeah, so I think, you know, right now the biggest thing that I talk about, there’s a couple of things is that, you know, first off, a lot of people right now we’re seeing huge spikes in mental illness and that people are struggling even if they aren’t with a diagnosed mental illness. Cause I also like to put it out there, I’m not training people to be therapists. That is not what we’re here to do. But, you know, people are struggling with mental well-being, especially the situations that we’re finding ourselves in right now. People are just struggling on a mental level. So, I think that this work really fits in from that side of making sure that as a health coach, you’re somebody who, if your clients working with you. You are the person that they’re most likely going to turn to when they’re struggling, when they’re having a hard time, when they’re having a rough day. And so, to be able to have those tools and skills in your back pocket to use with them is going to be really impactful.
And then the other reason and kind of other way that you see this really fitting into the greater health industry is the big problems that are with kind of the mainstream dieting industry right now that’s heavily focused on weight loss and cutting calories and all that sort of stuff. And what this does to a lot of people, specifically women, is have severely detrimental effects on their body image, on their self worth, on their relationship with food, encouraging things like food guilt and if you’re eating, you know, a couple of the wrong things. So, we like to really see that what our work is doing is making sure that when your client comes to you as a coach, you’re able to go here is, you know, I want to help you heal your mindset, your emotional well-being before you kind of go to all that physical stuff. And I love sharing that you know, even if you are a coach that focuses on weight loss, that’s totally okay. I want to make sure that your client is healing their mindset and going into that weight loss journey with a really positive outlook and with a very empowering journey ahead of them, instead of one that’s going to be self deprecating or anything like that.
Reed Davis, HHP, FDN-P, CMTA, CNT
Yeah, I can totally see it. You know, just this morning, oddly enough, I was on the phone with one of my coaches who we’ve trained and is doing a great job. She was giving me a success story and how happy she is with this one client that she has right now. And I said, well, have you run any labs yet? And she said, oh no, not yet. Because we’re just kind of working on the mindset and getting her into a spot where she’ll invest the money in the labs and then really get going on all the physiology and anatomy, the biochemistry and the things that we’re, we’re so good at. You know, so it’s really, I think it’s just super, super timely, Emma Gould. And, so now how does this apply to health coaches specifically? Is this something anyone could use? Can any coach use this approach with their client? Or do you have to, I mean, if you have the training or is there something special? Do you have to be a guru or something?
Emma Gould
Yeah. So, yeah, this word is absolutely something that anybody can be doing, any health coach can be doing. Really the, the way that I like to approach it is that I really believe that health coaches have a very unique position in the kind of greater wellness world, that they may not be the expert at one thing. They’re not the dietician who knows everything about nutrition. They’re not necessarily the personal trainer who’s an expert at, you know, the exercise and physical wellness. But, they have this really unique opportunity to have this kind of bird’s eye view of their client and that they are able to help them from multiple different ways internally, externally, physically, mentally. And so, when you have that kind of role, you’re able to see what’s going on for your client more so than somebody who just sees them in the gym or somebody who just sees them once a month, you know, in a nutrition session to catch up on things.
So, because of this, any health coach can utilize this work even as you were just mentioning with the story to kind of integrate into that journey. And I, that’s why I mentioned earlier even, I really don’t believe that the mind body work is something that should be your only focus. You should have skills to be able to then after you’ve worked through this mindset work to then go do the lab work, get the internal stuff figured out. You should have the skill set to go and then help your client on the physical level, work through healing the gut, whatever it is that your passions are around.
But really in the end of the day for health coaches, we’re in the work of transformation and providing transformation to clients. And in order to truly transform, I believe that anybody in their life, whether it’s you and me or anybody who’s a client, that you have to dig deeper and you have to do that inner work in order to transform internally and externally. So, because of that, I think that truly any coach can benefit from using this work. But absolutely as long as you kind of have the tools and knowledge to do so and any coach can, can use this work and can integrate it pretty flawlessly into their current practice or future practice.
Reed Davis, HHP, FDN-P, CMTA, CNT
Yeah. So, in terms of that integration, are there specific, or let me as a better interview question. What are the specific, or ways that you would integrate this as a health coach? How do you, how would you do it?
Emma Gould
Yeah, so, you know, my first step is always get educated. I mean, with anything you have to learn what it is that you’re supposed to be doing. But after that, it really just starts from a basic level of having deeper conversations with your clients. And one of the things that I love teaching inside of our programs is teaching coaches how to ask really good questions. And often with clients you’re, you might be the first person who’s ever asked them about how they feel when they eat lunch. And so, if you know how to ask them these questions and start having these deeper conversations, you’ll be very surprised how quickly you’ll start to be able to pull out information. For a lot of health coaches, you’re going to start hearing some of these things and you’ll kind of know intuitively what, what’s going on there.
So, that’s really the biggest first step is going to be just having deeper conversations, asking good questions, starting to just understand your client on a deeper level and never being afraid to ask them how they’re feeling about something instead of just, you know, how much weight did you lose this week? But how does, how is your body feeling? How is your mind feeling this week? So, that’s kind of the big first step. And then the second area of that would be to understand where your client is struggling and to really narrow down kind of what is going on there, whether it’s a negative relationship with food, whether it’s a struggle with their self worth or some combination of the different mindset things that they’re struggling with. And at this point is where then you would start to use those tools that you’ve learned to start helping them heal. So, we like to teach coaches a really broad spectrum of different struggles that they might encounter with their clients, with the understanding that they may not use all of them with every single client, but that they have these tools.
So, if there’s a certain thing that you know a lot of your clients struggle with, this would be something that we would teach you how to integrate into your program as a whole. So, you kind of have it preset, I guess. And then aside from that would just be learning the tools and the techniques on how to help work your client out of whatever that struggle is. If they’re struggling with emotional eating, the steps, the tools to help them then work out of that on their journey. And that’s kind of, how we, how we teach coaches to start integrating it.
Reed Davis, HHP, FDN-P, CMTA, CNT
So, yeah, I mean, I’m really interested in your program. You could tell us a little bit more about that. But, in terms of this idea of digging deeper, I mean, are you telling people that it’s not so bad being fat? You know, or like just how, give us a bit of the, the things, it’s not like love me who I am, you know, it’s like cause they really do want to change I found. And trying to tell them that it’s okay being 80 pounds overweight accept yourself, you know, you know, like it’s…
Emma Gould
Absolutely. No, that’s, it’s a really, I’m actually really glad you asked that question because that’s a really good question. We actually don’t promote any sort of like pushing your agenda on your client. So I, I really like that because there is a big problem of coaches coming to somebody and they say, I want to lose weight. And they say, oh, you don’t need to, you’re fine. And that’s obviously super frustrating. So, our job and what I like to teach coaches to do is instead of saying, oh, you’re fine, understanding what’s lying underneath. So, if somebody comes to you and says, you know, I want to lose these 40 pounds, my first question is going to be, okay, great, tell me more about why. And you know, tell, let me understand why you want to lose that weight, what’s motivating you? And then once we start kind of unpacking that, when we talk about really just digging deeper is understanding their motivations behind it, understanding the emotions behind it. And also we’re going to be looking for anything that might be getting in their way.
So, a lot of times when this mindset stuff does come up, kind of along that journey with your client is when they are struggling, or when they hit a roadblock, or they start, you know, falling off track. A lot of the time this is where we start to, you know, get some little light bulbs going, of okay, there’s probably something emotional going on here. So, I always like to teach coaches to keep an eye out for those opportunities when your client is struggling and this is where we would come in and dig it a little bit deeper to understand what’s going on here, what resistance is happening, what’s at play and then helping them work through that. So, definitely not about overhauling the journey towards only, you know, love yourself where you’re at, but really just making sure that whatever journey they’re on is smooth sailing by getting kind of, those roadblocks out of the way, but also that from the get go they’re doing it for productive proactive reasons, as opposed to something that is because they think they’re going to be able to love themselves better if they were to lose those 40 pounds, just for an example.
Reed Davis, HHP, FDN-P, CMTA, CNT
Yeah, I think that’s really good. You know, it sounds like your course probably is full of, you know, listening skills and ways to get deep into the person. Do you, do you find coaches when they do that, get more emotionally involved with the person? I mean, is it, can that cause conflict in any way or I don’t mean like, you know, I just mean like they get too involved, you know, like one thing I’ve found is you can’t want it more than the client wants it. You know, like that’s really important. How do you handle that kind of a question?
Emma Gould
Yeah. So, in our, in our program and in our certification, we kind of split it up. So, we do all the education, but there’s also a portion of it that’s on building up your skills as a coach and making sure that you are in the place mentally and physically yourself to actually do this work with your clients. Because that is a very real situation that somebody gets really emotionally invested. So, we actually do teach a lot of skills to kind of, learn how to properly detach from the, from the result that your client’s going to be able to get and obviously be invested enough that you’re going to be there to support them, and care for them, and love them, but not be attached to their results and not be emotionally tied to their, their state of being.
To kind of learn how to, I guess, put up that wall when you need to. So, that’s kind of how we deal with it from the educational standpoint. But I would say for any coach out there who’s interested in kind of digging deeper, but gets nervous that they’re going to get too attached. My, yeah my biggest suggestion would be to just kind of make sure that you are properly putting boundaries in place. That you aren’t talking to your client 24/7, that you’re doing this deeper work with them, maybe on a call or a session. But then after that you’re kind of letting them continue to do the work and you’re, you’re stepping back a little bit. So, that, I hope that kinda answers that question a little bit.
Reed Davis, HHP, FDN-P, CMTA, CNT
Yeah, you did good. You did good. You know, it’s kind of some, like I said, you know, you can’t want it for them more than they want it for them. As badly as you do, and the other thing that you mentioned that I appreciate is that you’re not responsible for the outcomes. We actually, the best health coaches I know, and I would consider myself, you know, somewhere up there, can’t control the outcomes.
Emma Gould
No.
Reed Davis, HHP, FDN-P, CMTA, CNT
You know, it’s about the person, their body, their weak links and metabolism, how hard they do the program, their environment, the, you know, there’s a lot of factors going into those results. And you can only educate and guide and give them the data, of course we get from our labs and things. So, it’s really interesting. Yeah, that we’re not responsible for those outcomes. And then it’s kind of a sign, like you said, a certain amount of detachment, is what I think separates a professional from a hobbyist. You know, there’s so many people and I love them all. People take my course cause it’s kind of a hobby. They just want to work on themselves and their family and they don’t really plan to be a professional.
You know, but that’s my more, my goal is to get, cause we have an alumni group and it’s the professionals. It’s the association of FTN professionals where this is our business and we keep ethics, we keep standards and we keep things that you do as a professional, like some of the tips that you just said. What are your, some of your ideas on that? Like, like keeping it professional or what are some of the standards you would like to see? As, cause this whole movement is growing and the whole, the whole idea of putting together this event was to grow the body of loving people who want to help others. You know, we, we want to recruit as many health coaches as we can, you know, together and get them all cross trained and things like that. That’s why I have, have you here, you know, so I’m asking the guests to talk about those standards. What do you think separates the pro from the hobbyist?
Emma Gould
Yeah, this is a, this is a great question and something that I absolutely love talking on because I completely agree with you that there is a separation and there has to be a separation. I always like to remind people that, you know, as health coaches you’re dealing with people’s health and this isn’t a light topic to be dealing with. We wouldn’t, you know, nobody would go to a doctor who was just doing it because they thought it was fun or because it was a hobby. So, I think just from that, having that mindset, you know, is really a good way to go into it. That, you know, you are dealing with people’s health and you’re dealing with people’s wellbeing emotionally and physically. And, you know, just as much as they can get amazing results from that, there also can be negative outcomes if it’s not handled correctly.
So, I would definitely agree with you that I think one key thing is being able to attach and understand that your client is a client, and they aren’t somebody who is, you know, that you have a personal relationship with. But I think some of the biggest things for me and that we really promote with my work is the first thing off the bat is getting educated. I mean, whatever facet that is, whether that’s in general, you know, health coaching or in something more specific, making sure that you have the proper knowledge, the proper tools to actually help your clients and to go out there and serve them and not just be dumping a supplement on them or something like that, but that you’re actually have the knowledge and the skills to teach them and to help them. So, that’s a big one. The next one for me that I think is huge for people who really want to become a part of that professional level, is to make sure that you are doing your own work and that you have your own program and you’re not just, obviously you can pull pieces from different educations that you’ve gotten in different programs that you’ve been through, but in the end of the day, really creating something for your, for yourself and not just using something that somebody handed you, a PDF form that then you can go ahead and, and regurgitate to your clients. And, I’m trying to think. I think, oh, the other one that I, that I think is important too, for kind of really crossing that line into professionalism.
As in any other professional in any industry, is really knowing your scope of practice and knowing what you are able to do and where that line is drawn. And that’s something that specifically in our work, you talk about a lot because I never want one of my coaches to leave our certification thinking that they can go be a therapist and go out there and do that work because that’s not, that is a much further educational journey that you have to go on. So, just really as a health coach, knowing your scope of practice and knowing what it is that you’re capable of doing and not. And with that also knowing when and how to properly, you know, kind of refer out to different professionals. So, I love to give all of my coaches resource lists of, you know, different naturopaths and different integrative wellness professionals, and different people that they can go contact to get some information on, you know, when should I refer my client out to you, when should I share them, you know, to get further help from you? So, I think that kind of wraps up how I would really tell people to kind of go from that hobby to, to a more of a professional.
Reed Davis, HHP, FDN-P, CMTA, CNT
Yeah. Good one. Good one, good answer. I think you covered my main one, which was walking the talk. You know, it’s, it’s like people ask me, what does it take to become a health coach? Well you gotta be on the path yourself, you know, or like a stairway, you know, and there’s, there’s always someone maybe to follow, you know, who’s healthier or has better habits or you know, more knowledge or skills or something like that. And our job is to seek that always, by the way, I don’t know anyone who’s at the top of the stairs yet. Do you? You know, like absolutely perfect?
Emma Gould
No, not at all.
Reed Davis, HHP, FDN-P, CMTA, CNT
Yeah, and then, then we help others up the stairs. Some people have more stairs to go than others. You know, some people have, you know, a thousand miles to go and we just have them take the first step, whatever it is, as long as it’s in the right direction. Other people have less steps. So, that’s really a good, good thing. And that’s, I find that pretty common among all the different health coaching type programs now. So tell us, you know, how long it takes you take your course? What are the core requirements? Do you have to show up for class? Is it recorded? Give us a little bit of the, you know, behind the scenes.
Emma Gould
The details, yeah. So, you know, our program is the, Mind Body Coaching Academy, that’s our school and the, you know, I guess our top level program would be our certification program where you actually can get certified. But we do have programs before that. If you’re just interested in kind of getting some of the basic knowledge on some of this stuff to start using it, but you’re not really ready to do it, you know, to go all in for the certification yet we do have those options available. But when it comes to our actual certification program. What we really pride ourselves on is the personal aspect of it. So, we have, you’ll get access to kind of our full online libraries. So, this is, I would say at this point, hours and hours of, of educational material on all different topics that we teach you on. There’s resources and workbooks and all that kind of stuff to help you with the educational standpoint.
And then in addition to this, we actually do get on group calls every single week. And our goal with these calls is to, it’s with me and my co-coach that hosts them either together or one at a time. And we will go in and on these calls we’re talking together, we get together with the whole group and this is our opportunity to discuss things, to ask questions, but also to help teach you and help you start to actually integrate this stuff. So, this would be the opportunity for you, you know, if a coach is really struggling with one of their clients and they want to kind of work through what that struggle is and get some opinions from everybody else, this would be that opportunity.
So, we really like to balance that kind of education standpoint where you’re going to go in like your kind of traditional course, you’re going to watch your training modules, you’re going to get that education, but then you’re going to be able to come to this open space every week to discuss, to help learn how to integrate this stuff better and just really feel like you’re being supported in this journey. Because as we even talked about earlier that you know, this is easy work to kind of get yourself very invested in along the way. And so, I like to make sure that my coaches are feeling supported and are feeling okay, and if, if we get to a topic that for some reason is triggering for one of them, there’s an open space for us to talk about that. So, that’s kind of the gist. Our program is 16 weeks, so we come together for those 16 weeks and talk about it. And then there is options after that if you feel like you’re still needing some more support to continue on after that. But that’s our core, our core certification program. And you’ll leave as certified Mind Body Coach. And that’s pretty much the details.
Reed Davis, HHP, FDN-P, CMTA, CNT
Perfect. So, let’s say someone’s already to go, what would they need to do to get started?
Emma Gould
Yeah, so it’s very simple. You just go to our website, which is mindbodycoachingacademy.com and you just go to the page for our course for the Academy and you can learn all the information there and you’ll go ahead and apply. And as soon as you apply it will have either me or my co-coach will be in touch with you and we’ll get on the phone and chat and make sure that this is a good fit for you, and make sure that you’re kind of at the point in your journey where you’re ready for this step of actually getting certified in this work. And that you’re emotionally, mentally ready to kind of take on this challenge. And as long as we think it’s a good fit and you think it’s a good fit, then we’ll go ahead and, and get you signed up for our next round. And when we start, you’ll be, you’ll be a part of it.
Reed Davis, HHP, FDN-P, CMTA, CNT
And so, last question, lets say they get there and what kind of qualities are you looking for? What kind of, sort of, who’s your target audience and what are you looking for in that person?
Emma Gould
Yeah, so our biggest criteria is passion. It’s something that we’re really, really big on because this work isn’t your typical just learning how to write up a nutrition plan. This is work that you have to care about and you have to really want to do this work with your clients. It’s not always easy, it’s not always pretty. And so, we want to make sure that you really have that, that passion underlying it to go for it. And I, I do believe that one of the main qualities that any health coach needs is that passion. Health coaching in general isn’t easy. It takes a lot of work. And a lot of time to build up a quality practice. So, as a health coach, being able to have that really deep running passion that’s kind of unshakeable that actually is going to be able to carry you through is, is really one of the big things.
So, for our program specifically, making sure that you have a deep passion for wellness, that you have a passion for this work for digging deeper, and that you’re somebody who really, genuinely cares for their clients and cares about that major transformation and isn’t just looking for another way that you can, you know, up the price of your own program. But that you really can actually have the tools to, to go out there and transform people’s lives and that you have, that is your kind of driving factors. So, those are really the two biggest things that we look for. But other than that, you can be brand new to coaching, you can be a seasoned veteran, whatever it is, we’re happy to help you out.
Reed Davis, HHP, FDN-P, CMTA, CNT
That’s a fantastic answer, good for you. It’s been a lot of fun. I think it’s worth making a comment here that, it’s okay to up your program too, you know, we know health coaching should be a very successful endeavor. You know, if you’re going to work that hard as you just described, you know, sometimes we work, I mean I’ve been doing this 20 years, I still worked some 12 hour or 14 hour days. Mostly it’s on my program and handling things. But, but still you, you definitely need to be driven. And success is I think partly the ability to walk the talk in a big way.
So, you need to afford a lifestyle that’s very conducive. You know, you have to buy the best food, you have to have a nice place to lay your head, you know, you, you need to have your gym memberships and your, your acupuncture, and your massage, and your personal trainers, and you, and so you want to surround yourself with, with other successful people. So, so you kind of have to be one, you know. And so, I just want to make sure people know that it’s okay, when you are a professional, you do this for a living and you want to reach, you know, pretty high up in that, in that field. And, and have the things and do the things that you want to do that make you happy. So, cause if you’re not happy, it’s gonna be hard to help other people be happy. And you know, obviously today that includes some, some level of financial success. So, we do a lot of coaching on that too. And I’m glad that you brought that up so we could, we could confer that you do pretty well with this, don’t you?
Emma Gould
Yeah, no, absolutely. And I absolutely would agree with you. I encourage all my coaches to make sure that they are, they are charging their worth and that they’re making, you know, being able to live the lifestyle. And I also am definitely a firm believer that you have to invest in yourself if you expect other people to invest in you. And I know that’s something for me in my business that I have definitely taken
very seriously of making sure that I always am working with mentors and always investing in my own growth and business, whatever, you know, wherever that might be on that plain. Yeah, I absolutely agree. And it’s a, it’s a good work to be in.
Reed Davis, HHP, FDN-P, CMTA, CNT
It’s beautiful work to be in. Well, thanks so much. And for the folks listening, we’re going to have lots of information about Emma Gould in our show notes here and we encourage you to go ahead and, you know, buy in and get the recordings now while they’re still for sale because once this event’s over, they’re not going to be available anywhere. So, you want to go ahead and join our VIP section and have access to this and you know, do what you want with it. But we’re here to encourage you to go out there and get these trainings, raise your game, and bring your game up so that you can help more people. The better your game, if you will, I mean, use that expression. The better results you probably going to have, and the more results you have, the better health coaching looks. And the more people are going to start looking. You know what I need? It’s not another doctor visit. It’s a good health coach. Someone that could actually help me apply the things that I know I should be doing and maybe teach me some new things to be doing too. So, that’s fantastic, so glad that you’re part of the community and we’ll talk to you again, Emma Gould. Pleasure having you.
Emma Gould
Thank you so much for having me.
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