Simple Automation Through Texting Creates Massive Impact On Private Practice Growth

Michael Hsu

Thank you for inviting me. I’m excited to be here and excited to chat, and, you know, share whatever information we can to help help others improve their practice.

Cheng-Huai Ruan, M.D.

All right, so you know, when I first heard about Curogram from a mutual friend of ours, who’s a cardiologist, and he’s like, “Hey man, you gotta meet these guys.” And I was pretty skeptical at first. And then you guys kind of won me over. So let’s talk about Curogram, and like, how did the company develop? What is the intention of behind Curogram?

Michael Hsu

Yeah, so there’s three co-founders, myself, Shayan Nafisi, and Dr. Ali Khazaeizadeh. And Shayan’s background, he was a senior engineer at Skype before this, so he’s a messaging expert. And the way the story goes, he basically was, was working at Skype. And he got a call while he’s at a meeting, and let it go to voicemail, didn’t answer it, as usual. You know, forgets to check-in, you know, through an unknown number or at least number he didn’t recognize. And you know, the next day he missed his doctor’s appointment, which turns out that was this doctor’s office calling him. And so, it was an important appointment that he should have been at. And he, he got upset. 

He called the doctor and was like, and why- or the office, he said, “Why didn’t you guys, you know, just text me, you know, like I don’t answer my phone all the time. I don’t listen to my voicemail anymore.” And they said, “Well, we don’t have a way to do that.” Which for him was crazy, being, you know, from Skype and being, you know, in the midst of Silicon Valley and where, you know, messaging is the primary form of communication. So he said, “Okay, what if I build you guys something, would you use it to text, text me and other patients?” And they said, “Sure.” So he went and built a really basic prototype, and gave it to them, you know, not thinking much of it, and let them use it. And months later, he checked his system, and saw that there was a lot of usage of the product. 

And he gave it to a few other doctors and said, “Hey, would you try this?” And they were using it, showed it to Dr. Khazaeizadeh, who’s based here in Newport Beach. And Dr. K said, “Hey, this is what we all need. We’re all missing this kind of tool. You need to make this into a company, not just a, you know, a little project.” So within a month he quit his job. 

He got in his car, drove down to Newport Beach, and started literally living in Dr. K’s primary care, urgent care. And he was sitting in the front desk talking to the staff, talking to patients, talking to the providers, figuring out what, you know, they really needed. And that’s how Curogram got built, was literally inside an urgent care, primary care practice. He was talking to patients and staff during the day, and he’d go into the conference room at night and code. So it was the product was birthed out of a real, live practice. And I think that’s why the product is so good today, is that, you know, it’s based on real workflows, real demands of staff, what they, you know, they were telling him what they really did on a day-to-day basis, of what they needed to automate, what they needed to streamline. And that’s how he built the product.

Cheng-Huai Ruan, M.D.

I mean, that’s such an interesting story because, I mean, he’s literally in the office, and with the entire staff, and just kind of troubleshooting and making solutions, right?

Michael Hsu

Yeah, I mean, basically, you know, he would- he’d just asked them like, “What do you do all day every day?” And, you know, starts off, the biggest complaint. And it wasn’t just this practice. Actually, Dr. K and Shayan, they went around the local area in Newport Beach, and knocked on a bunch of doors, talk to the other, you know, Dr. K’s friends in the area, and said, “What are your problems? What are consistently- what are you complaining about?” And the phone was a really like consistent answer. Everybody was struggling with phone calls. 

You know, again, inundated with the phone, patients not getting the access they need, not getting, you know, able to communicate or connect with somebody in the office. And at the time, this is when, as you know, texting was the primary form of communication. And, you know, the text messages are read within- 90% of text messages are read within three minutes of receiving them, versus email is something like 60% within 24 hours. And phone calls are like less than 30% response rate. So it’s very clear that texting was the solution. And given his background at Skype, it was very easy for Shayan to build a system that worked with the actual daily-use cases. So we’d asked the front desk, “What do you- what are the phone calls that are coming in?” You know, “Oh, it’s scheduling, it’s somebody needs to change their schedule, somebody doesn’t know how to get directions to the office, somebody doesn’t know if they’re allowed to eat before they come in.” All these things that we found out, what are these communications that are happening, and how do we automate ’em? 

How do we automate these communications so that they don’t need to call you anymore? Or so that you can answer them easily, or even answer the questions before they even come up? Because the system’s so smart, it’s telling the patients what they need to know before they even come in. And we actually, as the company evolved, we grew by getting investments from other doctors who saw the product and loved it. And so in the end, we’ve got over 100 physician investors in the company, and we have all types. We have primary care, specialists, you know, imaging centers, any type of medical practice that you can think of, we have some sort of investor from that background. And so what that meant was we had, you know, direct access to these offices. And for the first year, that’s what we did. We went and sat inside these offices, working with the front desk, and the back office, understanding, you know, what their real workflow needs were. And that’s how we built a product, feature-by-feature, was through their help.

Cheng-Huai Ruan, M.D.

That’s great, you know, whenever I look at a company- and I have really, I’ve just two criteria to adopt onto a technology platform. One is integration, like EMR integration, and then number two is automation, right? And, you know, it’s great to have a text platform between our staff and patients, but then the automation and integration has to be there. So tell me a little bit about the automation integration that Curogram has.

Michael Hsu

Yeah, so you know, one of the most basic features and most widely-used features of our system is reminders. And, you know, a lot of people think, “Well, my EMR has reminders, or my Practice Management System has reminders,” but at the end of the day, most of those are very basic, very simple. They don’t have a lot of ability to customize. They don’t have the ability to- a lot of times there are character limits, things like that. So our reminder system is super advanced. We’re- first of all, to answer your question about integration, we’ve got proprietary integration technology. Allows us to integrate with virtually any EMR. And in the cases that there are public APIs or marketplaces, we’re on those, you know, we’re on the Athena marketplace, DrChrono marketplace, Epic, all the major ones, we’re on their marketplace. 

But there’s hundreds of practice management systems out there, and we have a technology that allows us to integrate with whatever, you know, system the practice is using. And once we pull that data into our system, there’s a lot of things we can do with it. And the first, of which, is reminders, and the way we differentiate is, we’ve got, you know, expanded character limits. You can say almost, you know, just about whatever you want. You can customize your message by appointment type. You can customize by location, you can customize by language. So for example, if you’ve got multiple offices, let’s say, and you’ve got an office in LA, and there’s, you know, a parking garage that only takes cash. And half the time, you know, the patients that are coming through that office are complaining. 

They didn’t have cash, or, you know, they got stuck in the parking lot wall. And this is a real case example. One of our clients had this. They just changed their reminder on the LA office to say, “Don’t forget the parking lot only takes cash.” And that cut out, you know, the communication that was happening every day, between complaining patients and the front office. And with that one simple change, they solve that one communication. And then for example, appointment types, you know, based on, you know, the type of appointment you have, you can give the patient special instructions, pre-visit instructions. And there are so many ways that you can, again, remove the communication that is manually happening between, you know, front desk and patients, by automating it with basic AI tools of understanding, you know, what kind of information patients need, and how to get that to them at the right time.

Cheng-Huai Ruan, M.D.

Right, and just another case scenario- and we have eClinicalWorks, and when we were onboarded, I think it took 20 minutes. And then all of a sudden, we were getting appointment confirmations from our list on Monday, and this was Friday we were onboarded. So I was actually pretty impressed with that. And-

Michael Hsu

Yeah, it’s-

Cheng-Huai Ruan, M.D.

It’s crazy how fast-

Michael Hsu

Very easy to integrate. And it’s very easy. You know, the other thing that- why this is important is 80% of the communication is just coordination, right? And so when you think about all these coordination calls that are happening, and incoming calls are coming to the office, you know, one of the things people ask, is, “Well, great, I get it, texting is great. My patients want a text, I wanna text, but how are they gonna know that they can text me, right? Now I’ve gotta market to them, you know, tell every patient that walks in the door, ‘Hey, you can text us at this number,’ or up a sign.” Well, no, we auto-educate the patient through the reminder system. 

So now that we’re, you know, we’re reminding patients of their visit three days before, four days before, whatever it is you decide, again, we can customize that message. So we say, “Hey, you can text us at this number now,” or, “If you have any questions, text us back, don’t call us, you know, text us, and we can respond within whatever.” And so you don’t even have to do any marketing to educate to patients that this service exists. Immediately, you know, within a few days- I mean, majority of the calls that happen in an office are within a few days of a patient, you know, coming to the office, and a few days after. 

So during that period of time, when that patient has questions, they have issues, you know, the system is auto-communicating with them, telling ’em, “Hey, come in, and by the way, don’t forget this, don’t forget that. And if you have any questions that we didn’t answer, just text us back.” So you just- most of our customers will tell us within two or three months of using the system, without doing any marketing, that, you know, the service exists, they see their phone call volumes drop by as much as 50% or more within that timeframe. Because patients are just automatically onboarded into this new form of text communication.

Cheng-Huai Ruan, M.D.

Well that’s great. And that’s what we see as well. So I would assume-

Michael Hsu

How did, yeah, how did it work for your practice? What kind of phone call reduction did you see in your business?

Cheng-Huai Ruan, M.D.

Yeah, that’s exactly what I was gonna say. So like immediately there was a massive reduction in phone calls, really freed up our phone lines a lot. It’s about a 60% reduction within that first week, which is, which is astounding. And it really decreases the fixed cost of FTE time, Full-time Employee time. Which is a KPI or key performance index that we actually measure to scale our practice. But not only that, we started getting five-star reviews, man, on Google. That was very cool. And you know what, and the longer we had the platform, the more five-star reviews we get. And it was- it has been fabulous how much that piece of technology is able to be adapted by people, and it’s able to be used by our staff. And how much it reduced our fixed-costs by reducing phone calls, you know, and that was a big deal, so…

Michael Hsu

So that’s a perfect example. You know, when we’re sitting with the front desk, and asking them, “Hey, what do you- what is your workflow like, what do you do on a daily basis, or what’s taking up your time?” Well, one of those things was, “Hey, I gotta, you know, find out from the doctor.” He puts a post-it note, you know, on a patient’s, you know, documents saying, “Hey, this was a happy patient. Make sure you ask them for a review.” And then they would say, “Okay, now I gotta tell the patient, give them a business card, and, you know, with our Google link or a Yelp link, whatever it is and say, ‘Hey, would you go home and rate us?’ And then maybe I have to follow up with them two days later and call them to see if they’ll rate us.” So that was like a real-time workflow, of what clients, you know, or the staff would tell us. 

So we built a system to automate it. So now with our system, you know, you can designate however many hours. Usually typical time is three hours after-visit, the system will automatically text the patient, ask them, “How was your visit? Give us a rating, 1 to 10.” And then the system, you know, automatically, you know, takes that response and deals with it. So if the patients, you know, replies with a 10, the system automatically sends them a text, saying, “Hey, great, would you- here’s our link to our Google review. Would you, you know, rate us here?” And of course, they gave you a 10 out of 10, they’re gonna give you five stars on Google. And that’s a one-click link. Once they click that, it sends them right to the rating page. So that the friction- there’s no friction. And if they’re a happy patient, they wanna help. They wanna, you know, they wanna, you know, give the doctor a good review. 

But if they have to go home, and just open up their browser, type, you know, look you up and search for you, and figure out which review is- or which listing is the right one, and the profile’s the right one, it’s work. And most people are, you know, they’re lazy, or they’re just, you know, by the time they get ’em, they forget. So, you know, if it’s on their SMS, and they just click a button, and they’re there, they’re happy to leave a good review. And then if they leave a bad review, or when they initially they get that text, and say, “Hey, how was your visit?” And they give you a four, let’s say. 

The system’s smart, you- again, you can configure the system to say, “Hey, if they give me less than this rating, I wanna be notified.” Hey, you know, you can automate a notification to, you know, your front desk, your back office, the doctor, and office manager, whatever you decide, you can set those rules. And, you know, the right people can be notified so that those people can follow-up with the patient right away, prevent them from going online and giving you a bad review. So not only does it help you get five-star reviews, but it helps you prevent those terrible one-star reviews that you just can’t get rid of. And I’m not even sure if you know, we recently launched another upgrade to that feature, where if you get a low score, whatever you deem as low, you can now send a follow-up message that actually says, “Hey, could you tell us why you’re unhappy? And here are the- was it our front desk? Was it a doctor? Was it the wait time? Was it the cleanliness?” You can actually customize those questions. And then the system will automatically send those customized questions to patients that are unhappy. So you can actually collect that data, and fix the problem for the future.

Cheng-Huai Ruan, M.D.

And that’s valuable. And I didn’t know about the new upgrade, but that’s very valuable because our director of operations reaches out for all the lower stars. And sometimes we actually do get one-stars, but a lot of times when we reach out, it turns into five stars after that, because it really just showing that we actually care. But I think that this technology allows us to deliver really good value to the patients, really good care for the patients. But more importantly, I think it would honestly reduce a lot of our staff and provider burnout. ‘Cause you know, burnout’s a big deal these days. 

And I think that we wanna feel like we’re validated that we’re doing things. And then once we see people give us five stars for our staff and then for our providers, it makes us feel good. But more importantly, I think that because everything is kept in one like central portal location, with the texts, that we can go back and audit, and see if there’s any delays in care, right? Or was this message missed for one reason or another? So from an operational standpoint, we can now do quality control by auditing what the communication was with the patient, from the process. Which it’s really hard to do on the telephone. I mean, now we have phone systems where things are recorded and transcribed, but most people don’t have that. And I think that the texting platform is a perfect way to do that. And especially-

Michael Hsu

That’s right.

Cheng-Huai Ruan, M.D.

in an age of telemedicine. So speaking of telemedicine, gonna hop into that real quick, because we actually use Curogram right now for telemedicine. So when the pandemic hit, a lot of things changed, and we’ve went from 5% telemedicine, to 86% telemedicine within our practice in a month, right? And then we tested multiple platforms. We started with Zoom, Zoom got hacked. And then we went to other platforms. And then I think you or Shayan texted me that you guys have a telemedicine platform, so we kind of look into it, and we’ve been using it since then. But tell us about how that telemedicine platform was developed during that time, and where is it going?

Michael Hsu

Yeah, same thing. I mean, just like every other feature we’ve launched, we went direct to the source, you know, our clients, and said, “Hey, okay, you need telemedicine. What do you need? What, you know, what- Anybody can go sign up for zoom, why isn’t that good enough, right? What’s missing?” And what’s missing from whatever other platforms that you’re using. And, you know, the things that we found, that at the end of the day, everything needs to be simple, right? I mean, the biggest challenge is getting that patient into the room and online, right? I mean, that’s- it’s all about just getting that visit going. So for example, it’s not- our telemedicine is very similar to other video chat services like Zoom or whatnot. 

When you go in, you can, you know, you can- just like we’re seeing each other here. You’ve got, you know, both sides of the video chat. You’ve got the ability to share your screen. You have the ability to, you know, call in, and dial-in, all those basic features are there. But the difference is all the kind of little details. What I mean by that is, getting the patient into the room is the critical part. So it starts with the reminder, hey- so if you, if you look at our reminder system, going back to that, we actually differentiate between in-person and telemedicine visits. So you can configure your in-person reminders completely differently from your telemedicine. 

So, one example of that, is for telemedicine reminder- for in-person, a lot of people, if they do a same-day reminder, they do it 30 minutes to an hour in advance. Because they wanna make sure the patient has time to get in the car and drive to the office. But for telemedicine, if you send it a reminder an hour before the visit, or even 30 minutes before the visit, it’s too long, right? The patient’s gonna forget 30 minutes, an hour later. So our reminders, you can customize to 15 minutes, which is the common, you know, timeframe for a telemedicine reminder. And then again, the templates are all customizable. 

So for a telemedicine visit, a lot of times patients will, or I mean, providers will say, “Hey, make sure you have, you know, instruction,” whatever instructions they want to tell the patient, in terms of getting- using their computer, or using their cell phone, whatever device, any information they have, they can communicate that in the reminder. And then the link for the video chat is straight in, you know, included in the reminder itself, similar to like our survey function with one click, the patient clicks on that link. And they get in, they get onboarded right into- directly into the room. They have to, you know, click “allow” to activate their microphone and their video, but they don’t have to download an app. They don’t have to do anything. They just click on the link and they’re in. So that simplicity is really key. I think, you know, some of the systems when people started, they required patients to download an app, and that’s a huge barrier, right? I mean, if- you know, for some patients that just aren’t tech savvy, or they don’t wanna deal with another app just for this one visit, that they might be seen, you know, once every few months, or once a year, for that matter. 

So our system doesn’t require apps, it’s simple, it’s- the reminders are customizable, integrated with your EMR. And then once you get into the telemedicine visit- for example, there’s just- there’s a button that says- as a provider, you can click a link or a button to call the patient directly from the telemedicine window. So if you’re sitting there as a provider, waiting for that patient, they haven’t showed up, for whatever reason, you click a button, it calls them on their phone, and you can real-time get ’em on the phone. And from the app from your desktop, and say, “Hey, what’s wrong, are you- do you need help?” “Oh yeah. I didn’t understand how to do it.” “Go ahead and click this link.” And now as a provider, most likely you don’t wanna waste time doing that. 

You want your front desk do that. So that’s another feature that we have, is in our waiting room, there are workflow tools that allow you to assign a different status to these patient visits. So the minute a patient checks in, you see it in the workflow status tool, you can change that status. So for example, if I’m a front desk person, and I just wanna see the patients that have an appointment, but they’re not online yet, I can filter it that way. I can say, “Hey, who are the patients that have an appointment that are ready in the waiting room?” And then I can actually go in and talk to them myself, and say, “Hey, are you fully ready?” Or maybe I need to collect some more- “Hey, I noticed that I’m missing your latest insurance card. Can you please text this to me while we’re waiting for the doctor?” And so one of the things with our system that is so- I think so valuable, is we combine our texting platform with the telemedicine, and they work hand-in-hand, in just simplifying the access and communication with the patient.

Cheng-Huai Ruan, M.D.

And that’s a fabulous piece of technology that really reduces a lot of our burdens in trying to practice medicine. You know, we had to pivot a lot, especially in 2020 and into 2021. And, you know, one thing that I’ve always thought about, when it comes to technology in general. So, you know, we talked about automation, we talked about integration EMRs, but there’s, there’s really a third component. And that third component is onboarding. So most platforms, especially in our EMR integration, they take forever in terms of onboarding, there’s a lot of staff work. And honestly, onboarding is a big pain because it costs a lot of money, it costs a lot of full-time employee time, to really execute on stuff like this, right? And so, what’s really the onboarding look like? And then, let’s say if someone signs up for Curogram, how long is the onboarding process, how quickly can people get confirmations? How quickly can people get on telemedicine?

Michael Hsu

I mean, like you said yourself, I think we onboarded your office in less than an hour. And generally, you know, it varies depending on the practice management system or EMR. But what we tell people is within 48 hours, you’re up and running. And in some cases, people are up and running within an hour. I mean, if- you know, if you have a fairly simple practice, and you know, there’s not much configuration, you can get up and running same-day. And as you saw, because the, you know, patients are so used to text as a medium for communication, the minute you text them and say, “Hey, by the way, you get an appointment in a few days, texts us back if you have any questions.” It’s natural to them, they don’t need any additional education or anything like that. 

So the system is designed to make that onboarding process easy for the provider, and your front desk, or your back office, and easy for the patient. And that’s one of the things that, again, was important for us, was in designing the system, is to keep it simple. Because we know that your time is valuable. We know that, you know, you’re seeing patients all day, your staff are dealing with patients all day. You don’t have a week to go and have meetings, and, you know, enroll in new software and go through a whole integration, implementation process. So we try to handle as much of that in the backend with technology. You know, and a lot of times you just enter a few pieces of information, and we kind of- the system will take it from there. And we’ll sync with your practice management system or EMR. And, you know, if- configure a few settings, and you’re ready to go. 

Now, if you’re- you know, we have clients with, you know, 40, 50 locations, and call center set-ups with, you know, different, you know, shifts and all that kind of stuff. So, you know, of course in that type of client, it’ll take longer to implement, but even in large clients like that, we’ve implemented the system and the software within, you know, a week or less. And one of the really, really advanced tools that we have for a larger practice like that, we can- you can customize where text messages go, or who gets to see them, based on all these different smart categories, right? This is kind of where the AI tools come in. And, you know, we can determine, is this patient texting about an appointment? Are they texting about a bill? Are they texting about a prescription? 

And so you can actually say, “Hey, for, you know, scheduling issues, I want those routed to Mary in scheduling. For prescriptions, I wanna route it to, you know, Mike in, you know, in this department, and he handles prescriptions.” So you can set up, you can get very sophisticated in how you route incoming- think about it as like a phone tree, right? Like today I call the doctor’s office, it’s like, “Press one for scheduling, two for refills, three for this,” And then you press one, and now you’ve gotta answer another question, “Press one for this person, or two for this department.” We actually handled that phone tree, kind of, you know, routing, if you will, all in the backend with AI and technology. And we know, “Hey, this patient’s probably texting about this, we’re gonna send it to this person.” And you can even customize that language. If you have language preferences set in, in your practice management or in Curogram for a patient, you could even say, “Hey, I know this is a Spanish-speaking patient, route this to my call center rep that handles, you know, Spanish-speaking patients.” There’s all sorts of advanced tools that you can do to streamline that process.

Cheng-Huai Ruan, M.D.

Where do you think Curogram is gonna go in the next two years? What are you guys developing?

Michael Hsu

You know, we are always, we’re always evolving, always developing. You know, even when the pandemic hit, we saw clients that were running COVID-testing operations. And so we launched a feature specifically to manage COVID testing. And because of that, you know, our platform was used by Sean Penn’s charity group to run their mass testing sites in New York city and Atlanta, the city of Irvine here, we’re locally in Southern California, where we’re based, we used our platform to run their citywide testing. And then now… That feature evolved into a vaccine feature as well. And CORE is using the platform to deliver COVID vaccines for the entire state of Georgia, for all 18 health districts. 

So we’re constantly evolving with the times, with the need of our clients. Where do I think, you know, we’ll go in the next two years? I think it’s gonna continue with… It’s gonna continue with integrating telemedicine and texting. But probably more focused on the patient-acquisition side. So we’ve got some pretty interesting things brewing that will help practices acquire new patients, or onboard patients more easily. We recently launched an online appointment booking widget or tool, where it’s very sophisticated. You can now customize… You can now customize patient registrations by appointment type, by location, by provider. And you can say, “I want the patient to select the location,” or, “I want the patient to select the appointment type or select the provider.” Or, “I want a registration that’s already fully, you know, specified, this link is only for, you know, only for this provider, for this appointment type.” And then you can set your availabilities. And so you can actually show real-time availabilities, from, you know, the integration or sync with your EMR on your website, or on, you know, online somewhere. 

And then, you know, we- again, we integrate our texting. So for example, we have clients that- I have a client that, you know, set up a new eyecare business, doing some certain eye exams. And we automated the whole intake-flow just by setting up these registrations. And, you know, they can- patients can text the word, “eye exam,” or “eye” or “vision,” whatever, again, you can set these keywords, and the patient can text that keyword to a phone- to your 888 number, your toll free number. 

And it automatically replies with a link for your registration for that appointment booking. Or you can use a QR code and have a flyer in your, you know, in your medical office, that says, “Hey, for this type of appointment scan here,” they scan the QR code, it returns the registration link. And that registration link is fully customized to what, you know, whatever availabilities you wanna show, whatever data you want to collect. Maybe this is a insurance-based visit, so you gotta collect, you know, front and back of the insurance card. Maybe it’s a cash-pay visit, so you actually wanna collect payment through the registration module before they even, you know, get an appointment. There’s- all these options now exist in that online appointment-booking feature. Which that’s very new, we just launched it in, in the last, the last couple months. And it’ll continue to evolve and improve, I think, as clients use it.

Cheng-Huai Ruan, M.D.

Well, it’s very exciting. And so, you know, I think that we can all see that technology is definitely required to improve patient outcome, patient care, improve patient- improve private practice revenue, decrease the no-show rate, which is always a big factor in private practice. And so it’s been a fabulous discussion. So Mike, where can people find you?

Michael Hsu

You can actually sign up for a free trial. We give everybody a 30-days free, no strings attached, you know, no upfront fees. We handle your integration- take care of integration. And you can try all the features for free, just go to Curogram.com. And in the upper right-hand corner, there’s a button to get started or start a free trial. And, you know, we also don’t require long-term contracts. You can- after your free trial, you wanna keep it going for a month or two, try it. 

And the minute you feel it’s not giving you the value that you- you know, we don’t try to tie you down. We- our philosophy here is it’s our job to make sure that our technology improves your practice, so that you, you know, you wanna keep our software. And that’s- that keeps us on our toes, and makes us, you know, deliver value, you know, constantly to our clients. And we’re a really minimal attrition rate. You know, people that, you know, sign up for our software, continue to use it, because the ROI is huge. 

I mean, for, for a single practice, you can start as low as $79 a month. And, you know, just using the texting feature alone, can save you tens of thousands of dollars a year. And you start factoring in reducing your no-shows, you factor in improved reputation, you know, five-star reviews that attract more patients. You know, this online appointment booking feature that we’ve launched, enabling you to acquire patients, catch them online, and get them into your practice quickly. All those can add, you know, easily six figures to the bottom line of a practice in a year. And for minimal cost on the software side.

Cheng-Huai Ruan, M.D.

That’s amazing. Well, Mike, thanks so much for being on tonight. It’s been a fabulous talk. And it’s been really eye-opening, seeing the development of this technology, and how quickly things escalated during the pandemic. And seeing the national adaptation of what Curogram has, from even a state level, has been absolutely astounding to me. So congratulations on that as well.

Michael Hsu

Thank you. Thank you.

Cheng-Huai Ruan, M.D.

So, all right. Thanks guys for watching. Once again, if you wanna sign up for Curogram, there’s a one-month trial. The link is a with a description of this video. Thank you very much.

Michael Hsu

Thanks Dr. Ruan.

Cheng-Huai Ruan, M.D.

Thank you.