LIVEDEN

LIVEDEN is a US-based nutrition and wellness brand operated by Puratae, LLC and headquartered in Eden, Utah. Founded by Marty and Heather Holker, the company focuses on whole-food nutrition, daily wellness, and helping families make more informed nutritional choices. Its brand message centers on purity, balance, and supporting everyday health through convenient nutritional products.

The company’s flagship product, LIVEDEN ONE, is a powdered superfood blend marketed as an all-in-one nutritional supplement. The formula combines plant-based ingredients, greens, vitamins, minerals, protein, prebiotics, probiotics, digestive enzymes, and other nutritional components. Customers can mix the powder with water or dairy-free milk or add it to smoothies as part of their daily routine. The product is also marketed under the LIVEDEN BALANCE name.

LIVEDEN sells its products through its online store and supports a brand-ambassador program that encourages customers and independent partners to share its products. Its website also provides ingredient information, educational articles, a podcast, customer reviews, and resources about nutrition and gut health. The company highlights charitable giving as part of its brand mission, stating that product purchases help fund meals for children in need.

Its target market includes health-conscious consumers, families, wellness professionals, fitness communities, and people interested in convenient daily nutrition. Potential business opportunities include ecommerce growth, wellness partnerships, professional referrals, and distribution through relevant health and nutrition channels. Product health benefits should be evaluated using independent evidence rather than relying solely on promotional claims.