SaunaSpace
SaunaSpace is a U.S.-based wellness and manufacturing company founded in 2013 by Brian Richards. Headquartered in Columbia, Missouri, it designs and manufactures near-infrared sauna systems and red-light therapy products. Its product range includes FireLight saunas, Hearth infrared panels, and Glow light therapy devices, with an emphasis on craftsmanship, natural materials, and home wellness.
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SaunaSpace is a privately held American wellness and manufacturing company founded in 2013 by Brian Richards. Based in Columbia, Missouri, the company specializes in near-infrared sauna systems and light therapy products designed for home use. Its approach combines infrared heat, red-light technology, thoughtful product design, and domestic manufacturing. SaunaSpace develops its products for consumers interested in relaxation, recovery, and wellness routines.
The company’s product portfolio includes FireLight infrared saunas, Hearth light and heat therapy products, and Glow light therapy devices. SaunaSpace emphasizes handcrafted American manufacturing, portable designs, and materials selected with attention to quality and sustainability. It sells directly to consumers through its e-commerce website and provides product education, customer support, and warranty services.
SaunaSpace is led by founder and CEO Brian Richards, with Callie Lockhart serving as Integrator and COO and Alexa Swenson leading marketing as CMO. The business operates from Columbia, Missouri, and positions itself at the intersection of wellness technology, home recovery, and premium consumer products. Its direct-to-consumer model and specialized product category make brand education, customer acquisition, and digital marketing important areas of its commercial strategy.