Dr. Appelbaum is on a mission to change the way the world views vision. He believes there is more to vision than just 20/20 eyesight and has developed programs to retrain the brain to revise the eyes.
Dr. Appelbaum has been featured on the front page of USA Today, on CBS, in the New York Times Magazine, Bethesda Magazine, and as the cover story of OT Advance. He was the 2022 recipient of The Future of Health Award at the Mindshare Leadership Summit and has shared the stage with Dr. Joe Dispenza, Marie Forleo, and JJ Virgin. Dr. Appelbaum is a frequent podcast and media guest, having recently been interviewed on MindBodyGreen, Chris Kresser&#8217;s Revolution Health Radio, and Cynthia Thurlow&#8217;s Everyday Wellness.
Dr. Appelbaum is a pioneer in neuro-optometry passionate about unlocking life’s potential through vision. His expertise includes reorganizing the visual brain post-concussion to return to learn and return to life, remediating visual developmental delays interfering with reading and learning, and enhancing visual skills to elevate sports performance.
He is the founder and CEO of VisionFirst, with a private practice specializing in Vision Therapy and Rehabilitation and offices in Bethesda and Annapolis, Maryland. He is also the founder and CEO of ScreenFit, the revolutionary online vision training program designed to minimize the damage of digital devices on vision, reduce symptoms, and promote healthy visual habits for extended screen use.
Dr. Appelbaum has worked with hundreds of professional athletes, numerous professional and collegiate sports teams, and countless amateur athletes to transform raw talent into honed performance through vision.

Bryce Appelbaum, OD, FCOVD