<p>Kyra Bobinet, MD, MPH, is the CEO and Founder of Fresh Tri, a cutting-edge neuroscience-based health behavior change platform developed with and for Walmart associates. With an M.D. from UCSF and an MPH from Harvard, Dr. Bobinet is an award-winning public health physician specializing in healthcare innovation, technology-enabled behavior change, and population health management. As the former Medical Director of Health and Wellness Innovation at Aetna, she designed evidence-based clinical interventions and patented algorithms for 30 million members, including Aetna&#8217;s Mindfulness product. Dr. Bobinet, an adjunct faculty member at Stanford School of Medicine and a former collaborator at Dr. BJ Fogg’s Behavior Design Lab, not only imparts her expertise in these prestigious academic settings but also shares her insights with a global audience through her best-selling book, &#8220;Well-Designed Life&#8221; – a must-have tool for health innovators worldwide. As anticipation mounts, she is set to release her highly awaited second book in 2024, further solidifying her impact on the landscape of health and wellness literature. Dr. Bobinet remains dedicated to helping individuals achieve sustainable health and wellness through healthy habit formation and lasting behavior change.</p>
