Stop Greenwashing: How to Truly Support Regeneration & Heal the System with B. Lorraine Smith

What if the system isn’t broken, it’s working exactly as designed? And what if you could choose to stop feeding it?

In this episode of Everyday Ancestral, I talk with B. Lorraine Smith, a regenerative business strategist who spent 20+ years helping global companies track sustainability metrics, only to realize the system was rigged. We dive into the uncomfortable truths behind ESG, greenwashing, and why following your own senses might be the most radical act you can take.

Lorraine shares why she walked away from mainstream corporate consulting to pursue something bolder: building an economy that serves life, not just profits. We cover everything from industrial agriculture to how marketing shapes your choices, plus real ways to shift your own personal economy today.

If you’re ready to stop playing by broken rules and start making real change, this episode is for you.

🔥 What You’ll Gain:
✅ How to Spot Greenwashing in Corporate Sustainability Claims
✅ Why “Sustainable” Isn’t Good Enough, Choose Regeneration Instead
✅ How to Follow Your Money and Divest from Harmful Systems
✅ Why Food System Design Makes Healthy Choices Hard
✅ How Personal Experience Can Guide Better Life and Food Decisions
✅ How to Take Immediate Action to Support a Regenerative Economy

📌 Chapters (Jump to your favorite part!):
00:00 – Intro
00:04 – What Is a Life-Affirming Economy?
00:15 – The Problem with Canadian Pride and National Borders
06:45 – Regeneration vs. Sustainability Explained
12:00 – Why Lorraine Quit Corporate ESG Work
16:30 – The Grocery Store Trap & Food System Lies
24:00 – The Lemming Story: How False Narratives Shape Behavior
31:00 – Using Your Own Senses to Make Healthier Choices
38:00 – From Plant-Based to Paleo: Lorraine’s Personal Food Shift
48:00 – The Truth About Recycling & Industrial Waste
55:00 – Follow Your Money: How to Divest from Broken Systems
58:00 – How to Energize Local Regeneration Starting Today

🔔 Subscribe for more untold stories, ancestral wisdom, and life-changing insights

👤 Guest Info:
📌 B. Lorraine Smith’s Website: https://www.blorrainesmith.com/
📌 B. Lorraine Smith on Instagram: https://www.instagram.com/blorrainesmith/
📌 B. Lorraine Smith on X: https://x.com/BLorraineSmith
📌 B. Lorraine Smith on Youtube: https://www.youtube.com/channel/UCJ0TySIG-rlnZLEYp1nl6KQ

👇Links 👇
Use code EA20 for 20% off your first order: https://www.eatpluck.com
Show notes: https://shop.eatpluck.com/blogs/everydayancestral/canada-the-51st-state-b-lorraine-smith-on-national-identity-tariffs-and-the-illusion-of-borders
Instagram: https://www.instagram.com/chefjamesbarry/
TikTok: https://www.tiktok.com/@eatpluck