Red Light Therapy: Mitochondrial Healing & Chronic Disease

Eric James

Hey, Laura, thanks for having me here. I can’t wait to talk about red light therapy in relation to mitochondria. It’s a favorite topic of mine. So thank you for having me on.

Laura Frontiero, FNP-BC

I’m so excited. We cannot, literally cannot, have a mitochondria summit without talking about red light therapy. This is possibly one of the most significant discussions we’re going to have about solutions for mitochondria decline and for boosting energy and for antiaging and all of it. So Eric, you are the founder and CEO of Red Therapy Company, or Red Therapy Co., and you’re a market leader in red light therapy devices for home use. And you’re passionate about health and wellness technologies that can improve our lives. And you’ve used your engineering skills and knowledge to bring new, innovative red light therapy products to the market. And so we’re gonna get into this discussion today and talk about red light and why it’s such a big deal. And before you answer that question, can you just tell us, how did you get into this? ‘Cause you have an engineering background and what made you go with red light?

Eric James

Yeah, so that’s a great question. So I actually was introduced to red light therapy a very long time ago. My stepmom had nerve pain in her feet like neuropathy in her feet, and she tried everything she could find. And she ended up with these LED, custom made LED red LED boots. It was the only thing that would work for her. And I kind of didn’t believe it. I thought is this placebo effect, but I’m not gonna tell her that, because it’s working. Then fast forward years later, having our first child, we’re researching the ways to have the maximum amount of energy. And so I’m interested in health and wellness in general. Came across red light therapy, found out that like Tony Robbins uses it when he gets off stage to regenerate after he is doing these crazy events that he does. NASA has researched it for astronauts when they go to space. It’s a very stressful environment on the body. So they’re looking for ways to improve the body. So I started doing all this research on red light therapy, and the further I dug in, the further my eyes widened, and I was like, wait, this is very real, and there’s a lot of incredible science that’s backing this all up. And so, I was like, I cannot believe that there’s not a red light therapy device in every home, because there should be. I mean, this is like basically the most profound health tool that I have found that is non-pharmaceutical, doesn’t have all these side effects or negative elements to it that can also do things that no other therapy can do. And so I was like, I would like to try to bring the cost down on these devices and innovate to make these devices better, more useful, more beautiful, and try to get these in every home, and so be a part of that happening.

Laura Frontiero, FNP-BC

It’s so big. Yeah. I mean, and I love that you just mentioned about cost, because up until now, these have been cost prohibitive for people to own. I mean, we’re talking devices could cost upwards of $1,000, and yours are nowhere near that price. So, I’m really excited that you have created this company and brought that price down, because this is so critical and vital to healing. And I use red light all the time. And so we’re gonna go over that today, but can you talk about what is the big deal about red light therapy? I mean, you just kind of touched on it and how it helped your family members so much. What’s going on with red light? Why does it work?

Eric James

Yeah, so, red light therapy, it seems very new, but it’s actually been around for a long time, but it was called low level laser therapy or laser therapies. And there was a bunch of studies done for decades and decades. This is actually not a new phenomenon, but what’s new is that we figured out that LEDs can do this, can create the same results as lasers. So all of a sudden, instead of shining a laser spot on your arm, or maybe like a bunch of lasers to improve your hair growth on your head, you can now do those things with LEDs, which brings the cost down, and then you can also use it more frequently. You used to be able to have… You used to go to a dentist or a doctor who had a very specialized laser device. So maybe you went once a week. And so the results were limited in a way by the logistics of how you could use use lasers, but with LED devices, now there’s a ton more studies coming out about people using them daily. You can use it for skincare. You use it for recovery. And essentially the reason it’s such a big, big deal is it helps every cell in your body do what it’s already trying to do better. And so, it’s harnessing the genus that is our body, our nervous system, our immune system, our skin that’s already trying to heal us and help us. It’s giving that whole system a boost. So, it can help basically across the board, because it’s working at such a fundamental level in the mitochondria.

Laura Frontiero, FNP-BC

This is amazing. And I wanna dig deeper into that, but let’s just play with it a little bit, because I have mine right here. So, I’m gonna move my… Everything’s gonna move here just a little bit, but here it is. There’s my device. And this is the smallest one that you sell, right?

Eric James

Of the new pulsing series, yeah.

Laura Frontiero, FNP-BC

This is the new pulsing series. Okay, so we’re gonna just gonna demonstrate it really quick. So I’ve turned it on and there’s a couple of settings here. So there’s a red setting. And then there’s this other setting. Tell us about the other setting real quick.

Eric James

Yeah, so there’s a red and near-infrared red light, and the near-infrared has a pulsing function.

Laura Frontiero, FNP-BC

You see it?

Eric James

Yep.

Laura Frontiero, FNP-BC

It’s pulsing.

Eric James

Can kind of see in the camera that’s pulsing. And so red light therapy, and then we can get into this more a little bit in the scientific part, but when you apply red and near-infrared light therapy to your skin, it goes into your cells and into the mitochondria and actually changes the potential of the membrane on the mitochondria, which has an oxidative stress effect initially, which is actually part of the way that it works. But by pulsing, you can lower some of the stress on the cells to actually increase the positive effects of front light therapy, as well as you have a brainwave entrainment effect. So there’s a lot of studies. This is a new area of research. So this is kind of cutting edge, but on Alzheimer’s and dementia and cognitive issues where if you can sync up kind like binaural beats, if you can sync up your brainwaves to the red light therapy pulse, for some reason, it amplifies the positive effects pretty dramatically.

Laura Frontiero, FNP-BC

So that first setting that I showed here was the pulse. So here-

Eric James

So that’s continuous. There’s continuous wave, and then three settings of pulsing. So there’s 40 Hertz, 20 Hertz, and 10 Hertz.

Laura Frontiero, FNP-BC

So right now you can see it’s pulsing, but as soon as I turn on the red light, you won’t be able to see this bit anymore, but it’s still happening, right?

Eric James

Yep, our eyes can’t see the near-infrared very well, but we can, of course, see the red.

Laura Frontiero, FNP-BC

Okay, so it’s the near-infrared that’s happening right now. Now I’m gonna put on the red light. And there we have it. Woo.

Eric James

And it’s about as bright as the sun. It’s hard to tell on the camera, but when you see how bright this light is, I mean, it’s pretty amazing.

Laura Frontiero, FNP-BC

Yeah, it’s so amazing, and it feels like… Talk about feeling happy and good when you’re sitting in front of it or standing in front of it. You just feel so good.

Eric James

Yeah, absolutely. I feel like it’s got a little bit of.

Laura Frontiero, FNP-BC

Talk about.

Eric James

Oh, go ahead.

Laura Frontiero, FNP-BC

What were you about to say?

Eric James

Oh, I was gonna say that it feels like to me sitting in front of a campfire a little bit, kind of a little bit of that. It’s like some warmth. It feels really good.

Laura Frontiero, FNP-BC

Yeah, it does. It’s not super hot like a sauna. There is a little bit of warmth coming off of it. So you can use it easily during the summer months when it’s hot in your house. It’s not gonna heat up your house like turning on a sauna, right?

Eric James

Yep.

Laura Frontiero, FNP-BC

And you don’t need to be in front of it for super long periods of time. So what’s the recommended dose? What would be the time, would be the dose of red light therapy?

Eric James

Yeah, so red light therapy, in a good way, you don’t have to be super specific on the dosage. So you can do a little more, a little less, and you still get positive effects, but the general rule of thumb is 10 minutes on whatever area of skin that you want to want to do.

Laura Frontiero, FNP-BC

10 minutes.

Eric James

Yeah, just 10 minutes a day. And a lot of times people do it in the morning when they first wake up, do some like naked yoga or stretching in front of it, ’cause you do need to be naked or have your skin exposed to be able to get the red light, which kind of feels great too. So doing that naked yoga in front of it for 10 minutes in the beginning of the day is good for a couple reasons. It’s boosting your energy by increasing your ATP production. So it’s kind of like drinking a cup of coffee essentially, but maybe without some of the downsides of coffee. But it also has an anti-inflammatory effect, which can help with a lot of things. But one of the things you can do daily is just help you start out in a anti-inflammatory state. And so when you’re heading out into the world for your day, you have a lot of extra energy, and your anti-inflammatory instead of inflammatory, which most people are most of the time from stress. 

So you’re headed out into the world, into your life, where there are stressors, the food, the water, the pollution, stress, work, whatever it is that starts to build up over over the day. You’re heading out into that fully recovered and prepped to be able to handle that. And there’s actually a mitochondrial theory of aging, which encompasses a lot, but one of the theories is basically you’re accumulating stress that you’re not able to recover from fully at night. And so red light therapy, one of the reasons, one of the theories of why it works so well antiaging is that it’s helping you fully recover each day from the stressors that you were put under. If you take human cells and put them in a Petri dish and just give them everything they need and make sure that it’s very clean, they will not age. And so this kind of lines up with that aging is actually just accumulated stress on our bodies.

Laura Frontiero, FNP-BC

Oxidative stress. And you hit on something really critical here, inflammation. And inflammation, as we’re learning from all the speakers that are on this summit, is one of the worst things that you can do, that you can have happen in your body. Inflammation is damaging to mitochondria. And as you’ll learn is you watch this summit, we have a name for mitochondrial damage, and multiple names for mitochondrial damage. And those names are heart disease, cancer, Alzheimer’s, Parkinson’s disease, autoimmune disorders. These are at the fundamental root a mitochondria disorder. And so healing your body and prevention of chronic disease actually begins at the cellular mitochondrial level. Now, you mentioned starting your day with red light therapy is amazing. And you mentioned some people like to do yoga in front of it, or I’m sure people like to just sit in front of it and meditate, or maybe read scripture or whatever it is they like to do to start their day. What about ending your day with it as well? Is there such a thing as too much, or can you go more than the 10 minute dose?

Eric James

You can go twice as much without a problem. So if you wanted, for example, if you sprained your ankle that day playing tennis or something, you could use it to help with that a second time throughout the day. Also, it’s personal, but some people find that it really wakes them up, and other people find that it kind of puts them to sleep. And the reason for that is that it has a hormone production effect. So, if you are like low on a hormone that your body’s trying to produce and you do red light therapy, in general, it will upregulate that hormone that your body’s already trying to upregulate. So it’s helping your body do that. So if you are not producing enough melatonin, as an example, you will produce more and it will put you to sleep essentially. So one of the things is to try it yourself and feel the effects on your own body. Some people love to use it right before bed. For me personally, I can’t do that, because it gives me so much energy. I can’t sleep.

Laura Frontiero, FNP-BC

Oh my gosh. That’s amazing. I love it, because we have so many people watching this summit right now who are struggling with low energy. It’s one of the reasons people have signed up to get access to all of this information. And so this is one of those solutions for low energy. I’m sure it’s amazing with people with chronic fatigue syndrome, fibromyalgia, chronic diseases that cause low energy. And then just for the person who’s a high performer that wants to create the most that they can each day like milk the most out of each day that you can. That’s me. I wanna like hit the ground running. I wanna maximize every minute of the day, so that I can get as much out of it as possible. The creators, the doers in the world want that. So this is a tool for that as well. High performance. Is a tool for high performance. It’s a tool for recovery for athletes. It’s a tool for if you’re the CEO of a big business or you’re an entrepreneur. This is something you should have as a way to bio elevate yourself. So we talk about this is a biohacking tool, right, Eric? I mean, we think about people like Dave Asprey and they talk about red light. They’ve made it very popular, but I like to think about it like bio elevating or bio optimizing your body, because you want permanent results, and you wanna get the most out of each day. So what do you have to say about using it for that?

Eric James

Yeah, for maximizing, it’s huge. If I can rewind a little bit to talk about how it kind of works, that might explain some of why it has that broad of implications. So first of all, people will ask like why like red and near-infrared light to begin with, and the reason is because red and near-infrared light happen to be able to travel through tissue. So if I… Oh, my phone phone is actually off, but if you shine a… I was gonna shine my light through my finger, which I’ve shown you before. But if you were ever little kid and you shine a flashlight in your mouth, you can see the light glowing through your cheeks. It’s red. And the reason it’s red is ’cause red is the only wave length that goes through. Okay, yeah.

Laura Frontiero, FNP-BC

So here I get the camera on me. So is it showing up nice and red? This is what you’re-

Eric James

You kind of see it, but if you’re at home and you wanna try this, turn on your flashlight on your phone, and then put your finger right against it. So press your finger right against it.

Laura Frontiero, FNP-BC

Oh, is that better?

Eric James

Yep. And then the reason red light goes through is that that wavelength can travel through human tissues. So it can travel into your muscles, into your organs, into all these areas. And if you are a peak performance athlete and you are training and you’re breaking down your muscle fibers, so that they build up even bigger, what’s required to have those build up even bigger is mitochondria producing that ATP to rebuild those proteins in those tissues. And so that red and near-infrared light going in there, switching the macrophage phenotype from inflammatory to anti-inflammatory, ’cause you you’ll get inflamed when you do that as well, as well as producing more ATP in every mitochondria, which there’s thousands of in each cell, and then you’re rebuilding that muscle, all of a sudden you can recover much faster from a workout, which means you can train more frequently than your competition, or if you’re a go getter like you are, that means you can push that much harder each day and increase your energy throughout that, but also your stamina and even increase that over time, because your body is calibrating to, oh, you know what? I actually can produce plenty of ATP for what you’re demanding of me and be able to clean out the cellular power plants of the mitochondria for the nitric oxide that gets stuck in there through producing that stress essentially. So, you’ve got both sides. You’ve got the recovery, and then you’ve got the amplification, the more ATP production. Yeah, so it basically helps your body do whatever it is you’re asking of it or that it’s already trying to do to help keep you healthy or heal you.

Laura Frontiero, FNP-BC

That’s amazing. So we’ve talked through lots of benefits and how it works. Any other benefits that you wanna cover?

Eric James

Let’s see here, so, there’s… Oh, let’s talk about, because it’s a mitochondrial summit, I think it’s important to talk about the changing the membrane potential of the mitochondria itself, because that’s one thing that red light therapy does that’s pretty incredible. So oxidative stress is caused by the membrane potential being too low in the mitochondria. If you have that chronic, which a lot of people do throughout their entire body, in each of their cells, in each of their mitochondria within those cells are not working properly and is producing oxidative stress, which is cascading through all of the systems. Red light therapy, basically, right as soon as you shine it on there, you can measure this, it increases the membrane potential of mitochondria back to the healthy level, which takes the mitochondria out of like the cell defense mode, so that they can start producing energy at a natural rate, which then the cell can do whatever job it’s trying to do, whether it’s a skin cell or like an organ. And skin is maybe something we haven’t hit on too much, but one of the main reasons people purchase our devices, ’cause we survey people to ask what they’re using it for, is for skin anti-aging. So, I’m actually 75. No, just kidding. But the skin anti-aging results are the most visible. It’s hard to tell-

Laura Frontiero, FNP-BC

Well, Eric, I am 50 this year, and I do use red light on my face. So I’ll be your poster child for anti-aging .

Eric James

There you go. Yeah, well you definitely do not look it. So there you go. So that’s an example. And you can Google. You don’t have to trust me on this. There are over 7,000 different studies on red and near-infrared light therapy. There’s probably over 1,000 on skin. So you can see before and after pictures. There’s things from Harvard Medical School. There’s very legitimate journals that I’ve posted that have published these kind of studies. And so when you see the before and after… And if you get one, I would recommend taking pictures of yourself before and after, but it’s kind of a 1% per day kind of effect. So it’s good to take a picture then, and then maybe six weeks or two months later. It’s like a very subtle thing. And when you’re working out, again, you’re not gonna be able to tell, ’cause you can’t split test yourself how much you would’ve gained with and without red light therapy. With the skin, it’s nice, ’cause you can actually see yourself youthing in a way. You can see yourself getting younger. So to know that that’s happening on the surface is great, but what’s even more powerful probably for the long-term for all of us is that that’s happening inside as well.

Laura Frontiero, FNP-BC

Yeah. Now, so what I’m hearing you say is that red light therapy is supported by clinical research. You were mentioning that there’s a lot of studies on anti-aging skin, and I’m sure there’s studies on other areas of health as well.

Eric James

Yeah, so there’s studies on brain health. There’s studies on mental illness. There’s studies on healing from certain procedures, surgeries. Yeah, you have research on athletic performance and heart disease and, yeah, Alzheimer’s, dementia I mentioned. Trying to think of the major categories like on diabetes, on cancer. Cancer therapy, like chemotherapy side effects, there’s a lot of studies on that, ’cause that’s a big deal.

Laura Frontiero, FNP-BC

Wow.

Eric James

Dental, there’s a ton of stuff, because

Laura Frontiero, FNP-BC

What!

Eric James

In your mouth. Yeah. Vision, there’s studies on macular degeneration, which is like slowly your eyesight gets worse over time just from aging, and there is no way to reverse that yet, except red light therapy has shown very positive results in studies for macular degeneration. And a lot of times our customers will tell us that one unexpected side effect is that their vision has gotten better, because we don’t market that particularly. But we’ve had multiple people tell us that-

Laura Frontiero, FNP-BC

So that leads to a question. So when you get one of these, it comes with a pair of glasses. And I always like to have my eyes open when I’m… And I don’t wear glasses or covers on my eyes when I’m using my red light. In fact, I’ll read. I’ll do whatever while I’m standing in front of it. So you don’t have to put on. I mean, that’s more for people who are sensitive to light and want to cover their eyes, right?

Eric James

Yeah, so we include them, just because it is as bright as the sun. I mean, looking at the sun’s not super comfortable. So until you get used to it, it can be much more comfortable put on these lights, or sorry, these glasses. We provide these glasses that cut the light down by 90%. You still get the eye benefits, because the eyes are designed to be sensitive to light. So they’re much more sensitive to light than your other tissues. So you can wear the glasses and still get the benefit. Do you happen to have the glasses? I don’t know if you have some sitting there.

Laura Frontiero, FNP-BC

No, ’cause I don’t use ’em, they’re not right at my desk.

Eric James

Yeah, they’re little black glasses. So they come with those. You’re welcome to use them or not. I also don’t use them, and I’ll stare right into the light. The red light, again, has been studied for the eyes to actually help your vision. But one caveat is to not be super close. So you don’t wanna use that super close on your eyes, because they are sensitive to light. So you wanna use it a normal distance away, two feet away kind of thing.

Laura Frontiero, FNP-BC

Two feet away. But you could sit right up next to it if you wanted to do your skin, that won’t hurt, but explain the benefits of being far back. So, that’s one of the amazing things about this device is that you can get a full body treatment even though it’s not as tall as your body. So how do you do that?

Eric James

Yeah, so basically like the way that we design the lens angles on these, it broadens out kind of like a flashlight would get wider the further away you shine it. And so you can step back a few feet and it will cover your entire body. So, there are different brightness levels for different things. So if you’re trying to treat a really big muscle like in your legs or something like that that you just worked out, you would wanna be very close to light, because the light is gonna go deeper into those tissues. It’s brighter up close, but for your skin, you actually don’t need that much brightness to get the full effect. So if you’re just trying to treat your skin, you can back up three feet away where it covers your whole body. And then you’re getting about a quarter of the intensity, but you’re not trying to get deeper into the tissues. And so you can treat your skin. And so what’s nice is you’ve got a lighter, smaller, more compact device that you can still do a full body treatment. And now we do have a larger version of the pulsing light that may be released by the time people watch this, or it will be shortly after that, and that, if you’re like an athlete or you’re just really into red light therapy and you want the highest intensity you can get over your entire body while you’re right up close to it, it’s about twice the price, but it’s more than twice the size.

Laura Frontiero, FNP-BC

That’s amazing. That’s amazing. Okay, so you pretty much established that this can be used in almost any health condition. I’m intrigued by the mouth. Can this one support mouth or do you need to get a device put in your mouth?

Eric James

So this can support anything you want to shine it on essentially. So that’s why we went with panels is they’re the most adaptable. So obviously you’re gonna get spillover effect into other things, but if you’re trying to just hold your cheeks open and shine it in there, you can do that. It’s gonna shine on your face and your body, but they’ve actually done studies where they would cover certain parts of a mouse. Like they’d cover the head, and then shine the red light on other parts of the body, and then just measure the effect on the brain and see a positive result, even though it wasn’t being shined on the brain. So there’s some systemic effect, because your blood is flowing through your body that it ends up helping everything. So you can shine it directly on an area, but just treating your body will also treat from the inside out in a way, because it’s having that effect on the cells, on the blood cells that are moving through your body.

Laura Frontiero, FNP-BC

So good, that’s amazing.

Eric James

Pretty crazy.

Laura Frontiero, FNP-BC

Oh, pretty much. I mean, you said it at the beginning of this talk, pretty much everyone should have one of these in their home. And I’ll tell you that we’re a little bit behind the times in the United States and Canada. European countries are ahead of us. So the Germans have been using technology like this for a long time. The Russians have been using technology like this for a long time, and it is widely accepted and used in people’s homes. And so we’re just kind of behind, wouldn’t you say?

Eric James

Yeah, absolutely. Yeah, so Russia is a great example. They did a ton, and then Japan actually as well. I had a friend who took a trip to Japan decades ago and fell on some coral, and she ended up with a huge gash in her leg from the coral. And the emergency room, they removed the coral and immediately put a panel just like this like a red light panel on her leg. And this was well before I had had even heard of it. And so, yeah, you’re absolutely right. And there was plenty of studies to back it up, but they weren’t done with at US universities. And so people thought, oh, this couldn’t be… How could light do those? How could light have that effect? But now we know without a shadow of a doubt. 

Harvard Medical School, as I mentioned, and many other high level journals and institutions have retested a lot of the studies that have been done internationally to show, one, that they can reproduce the results, but also that they can do it with LEDs instead of lasers. And so that’s where it’s come to where it’s cheaper. You can have a very powerful device that you can use at home every day instead of needing to get a prescription or have a doctor to see you. And in line with that, I think it’s important to mention not all of the red light devices that you find on Amazon are actually properly registered as medical devices, but our company is registered with the FDA. Our devices are all Class II registered medical devices. And our factory is an FDA certified factory to manufacture the devices. So, you may be able to find something on eBay or on Amazon, but you don’t necessarily know what you’re getting unless it’s an FDA registered company.

Laura Frontiero, FNP-BC

That’s a really good point. And quality matters when it comes to red light therapy. Like this, quality also matters. I talk about how it matters with your supplements. It matters in a lot of areas. So I do like to purchase from reputable companies, and what’s coming to mind for me right now is I talk a lot about all the different things that we do to support mitochondria and overall health. It’s a non-negotiable for me to have a water purifier in your home. And for example, we have someone on this summit talking about water purification. If you haven’t listened already, listen to Paul Barattiero’s interview, because he talks about hydrogen water and water purification. It’s non-negotiable for me to have clean food, organic food, and clean meat. It’s also non-negotiable for me to have red light therapy. It’s part of how I take care of myself. And so, we have a couple of red light therapy devices in our house at this point. And so this is critical, I think. And I’m so glad that your mission is to get these in every home.

Eric James

Yeah, so thank you for saying that. I do think it’s a part of the daily routine, and I do want to mention, too, just the paradigm shift and Ari, who is a speaker on this event as well, enlightened me too is just that like light, all forms of light are nutrients that you need. And so in our modern lifestyle, we’ve switched our food and our water so much that, like you said, you have to try hard to have clean food and water, but you also have to put in some effort to get the light nutrients you need. We’re naturally indoors significantly more, and we’re not getting the natural sunlight, especially on our whole body. So there are places on your body that light hardly ever reaches for most people. We live in San Diego, so we probably get a little more sun than most people, but so that’s kind of why we nowadays need devices like these, red light therapy devices where you can get the light nutrients that you need.

Laura Frontiero, FNP-BC

You know what I’ve seen recently, too, and I just wanna comment on it, I’ve seen advertised these masks that people are using for skin anti-aging. And what I would say about that is this device is probably giving you double the red light at half the price based on size of it. Plus you can use it on your whole body and not just put it on your face. So don’t think that you need to have a special face mask and this, because this will do exactly the same thing, if not more and penetrate deeper, am I right?

Eric James

Definitely, yeah, this is probably 100 times more powerful than a face mask style. And like I said, there’s a systemic effect. So even though it might not seem like it would make sense, if you shine on your stomach and it’s helping all your organs, that’s gonna actually help your face look better well as shining directly on your face. So yeah, this will easily replace all those face devices, as well as, yeah. The skin on the rest of your body matters too, you know?

Laura Frontiero, FNP-BC

Yeah, it does. It does. Well, this is incredible. Let’s talk about anything else you wanna share before we tell our audience how they can get ahold of these. And we have a special coupon code for them too. So, any last words?

Eric James

I think we covered a lot. So I guess if people have questions, they can certainly reach out to us, [email protected] and happy to answer any questions that you might have, but I think we covered like the basics of it, and, yeah, it’s a pretty incredible technology.

Laura Frontiero, FNP-BC

Yeah, well, I think the final thing I would say is that there’s a lot of competitors out there, and your mission was to get these in everyone’s home to make it more affordable. And not only that, you made it double the power. So the big competitors out there whose names I won’t say, because we don’t wanna upset anyone, but there are some competitors out there. Your device is double the strength and about half the price.

Eric James

That’s right, yep.

Laura Frontiero, FNP-BC

It’s so incredible. I’m so glad I found you. And it was just icing on the cake that you happen to also be in San Diego. I mean, this is amazing that I can help support like what I would call a small mom and pop company, right? Like you are a local guy running a small company and helping a lot of people around the country.

Eric James

Yeah, well, thank you. Yeah, the serendipity was wonderful with this. And with the devices, one more thing I’ll mention is we just came out another pulsing series. And so this had the continuous wave of the red and near-infrared, but also the pulse wave of the near-infrared, which no other device has this changeable pulse wave near-infrared light. And so that is the current cutting edge of research. So as this research gets even better and better, buying one of these is the safe bet, ’cause we’ve already built in the future features that are gonna be the next hot thing.

Laura Frontiero, FNP-BC

Amazing.

Eric James

And like you said, it’s twice the power and half the price. So we like to make it a no brainer.

Laura Frontiero, FNP-BC

Yeah, no brainer. So how do we get it? What’s our special coupon code for our mitochondria audience?

Eric James

Yeah, so for just this summit, you can enter the coupon code MITO22, and that will get you $25 off any amount of devices that you buy. So if you buy two, you get $50 off, so $25 per device. That coupon will expire. So it’s just as special for this summit. And you wanna go to redtherapy.co, not.com, .co, redtherapy.co. And then there we have our full line of devices. The coupon code applies to all the devices. This device that you have, and that I have here too, that we’ve been experimenting with is the new Red Rush Pulse 400, and this would be my recommendation as this is our newest, greatest, newest technology device.

Laura Frontiero, FNP-BC

So good. So that’s MITO, M-I-T-O, and the number 22. Mito is in mitochondria. MITO22. redtherapy.co.

Eric James

Yep, that’s right.

Laura Frontiero, FNP-BC

Not .com. Okay, got it. Thank you so much. It’s been a pleasure having you here. I thank you for your generosity to our audience, and also just thank you for what you’re doing in the world. We need more people like you who are committed to bringing affordable devices to people. I mean, not everyone can afford thousands of dollars for red light and you just make it so possible. I mean, really the cost of your smallest one is like if you went out to a fancy dinner a couple times a year. I mean, you’re, you’re covered, right?

Eric James

Yeah, your daily cost of red light, so these last 20,000 hours. So if you used it every single day, that’s 10 years or more than that. So its per day cost is just pennies.

Laura Frontiero, FNP-BC

Nothing, it’s pennies. Yeah, and you can use it on your pets too. I will say that’s also another thing.

Eric James

They’re naturally attracted to it, which is pretty cool. People send us pictures all the time of cats and dogs going up to ’em, laying right in front of it like ah.

Laura Frontiero, FNP-BC

Like, ah, feels so good.

Eric James

Yeah, I love it.

Laura Frontiero, FNP-BC

It does. Well, thank you, Eric. You enjoy the rest of your day. You take good care now.

Eric James

Thank you, Laura.

Laura Frontiero, FNP-BC

Mhm, bye now.