About Expert
CEO of GetHealthy
Profession: CEO
Specialties: Brand Growth, Health Technology, Healthcare Digital Marketing, healthcare ecommerce
Jon Armstrong is the CEO and Founder of Get Healthy Stores. He has a deep background in eCommerce and digital marketing having run a marketing analytics platform company that was built with Amazon as a first customer. On the wellness side, after receiving a diagnosis of leaky gut, gluten intolerance and thyroid cancer from a preventative physical, Jon worked with his functional medicine practitioners and had a comically chaotic customer experience, navigating multiple third party resources to purchase supplements and other lifestyle products. He saw a need in the market and decided to build a platform to give patients a better buying experience while helping practitioners better connect with their patients and social followers outside of the clinic. His whole career has been focused on building client relationships to drive better lifetime value into those relationships.
Ideas for podcast episodes :
- "Who Owns the Client Relationship? The Rise of the Practitioner-Branded Dispensary in an AI-driven world."
Questions I'm always ready to answer :
- 1. Tell us a bit about your background -- technology, eCommerce, AI, functional medicine -- that led you to build your practitioner platform.
- 2. What do you mean by questioning the ownership of the client relationship?? Doesn't the practitioner own that?
- 3. So we're all on the same page, please explain a Practitioner-branded dispensary.
- 4. How has the way practitioners sell supplements and products to clients changed over the last decade, and what really shifted in the past few years?
- 5. What does selling through third parties actually cost a practitioner?
- 6. Where does AI change the equation, both for personalizing recommendations and for keeping clients engaged between visits?
- 7. What does owning the client relationship look like now, and what should a practitioner build toward over the next few years?