Episode #40 – Ruth Machin – From Adversity to YouTube Sensation

In this episode of The Start Up Support Surgery, Jo has a candid conversation with Dr. Ruth Machin, a retired consultant radiologist turned health coach and YouTube sensation.
Together, they explore Ruth’s transformative journey from the NHS to entrepreneurship, discussing the unique challenges and triumphs that come with starting a business after a medical career.
Ruth shares her personal experiences, including her struggles with identity after leaving medicine, the impact of her chronic health condition, and her inspiring decision to create one of the UK’s first dedicated dry eye charities.
As she navigates the world of health coaching and clinical nutrition, Ruth emphasizes the importance of market research and adapting messaging to resonate with her audience.
Join Jo and Ruth as they delve into the realities of building a personal brand, the significance of community support, and the power of embracing technology like AI in business.
This episode is brimming with valuable insights for healthcare professionals looking to embark on their own entrepreneurial journeys while maintaining their passion for helping others.

CHAPTERS
Introduction
Ruth’s Journey from Medicine to Entrepreneurship
The Challenges of Identity After Leaving the NHS
Creating a Health Coaching Business
Market Research and Audience Engagement
The Role of AI in Business Strategy
Building a Community and Personal Brand
Advice for Aspiring Entrepreneurs

To find out more and connect with Jo:
https://www.jowatkins.com/ (https://www.jowatkins.com/)

Don’t forget to grab your free PDF guide, ‘From Stethoscope to Startup,’ a resource designed to help you transition from medicine to entrepreneurship with practical tips and insights.
https://drjowatkins.mykajabi.com/freestarterkitpodcast (https://drjowatkins.mykajabi.com/freestarterkitpodcast)

Ruth can be found here:
https://drruthmachin.com/ (https://drruthmachin.com/)

https://www.youtube.com/@DrRuthMachin (https://www.youtube.com/@DrRuthMachin)

https://www.linkedin.com/in/drruthmachin/ (https://www.linkedin.com/in/drruthmachin/)

https://www.instagram.com/drruthmachin/ (https://www.instagram.com/drruthmachin/)

Episode link: https://play.headliner.app/episode/29045026?utm_source=youtube