Full Transcript Introduction and Orange Carrot Partnership 0:03 Hi, I'm Mike Rotole. 0:05 I am an entrepreneur and my charity is a client of Orange Carrot. 0:10 We advise businesses that we have had investments in. 0:13 And I think that's the thing that makes me very different than others is when we advise in an area, we've actually owned assets in that area. 0:21 I felt that kind of thing with Orange Carrot. 0:25 They were advising me on things that they knew really well. 0:29 Fundamentally, as an entrepreneur in a business, the biggest challenge we had is to let go.
Trust in Expertise and Marketing Guidance 0:37 In our profession, we're very analytical. 0:40 We have to look at metrics and data. 0:42 The comfort I got from Orange Carrot's team is that at all levels, at the senior level and even at a lower level, everybody was engaged and everybody contributed 0:52 to me being comfortable that we had a great marketing plan. 0:55 And the aptitude that your team had is I felt comfortable in giving you guys more and giving your guys your Team Orange carrot more meant to that I could 1:05 sleep at night by saying these are the things that i want to hit and you made it important for me to realize that Mike this is the investment you need 1:12 to make in marketing. 1:15 The first thing you guys did as I shared before was you, Orange Carrot gave me the foundational piece of Mike here's all the social media and all of the
Building a Strong Marketing Foundation 1:24 assets you have. 1:26 And to today, we have that same schedule, just with, you know, obviously different passwords today and that such thing. 1:33 But all the things we created are still in that foundational piece that you helped create for us. 1:38 We were all over the place before we started business with Orange Carrot. 1:42 So there was a tremendous amount of peace of mind that I had with the talent on the Orange carrot team. 1:48 They knew the business and marketing well, and they gave me the metrics to really measure how well we were doing or what we needed to tweak. 1:54 and I needed that. 1:56 Yeah, I mean, our PEO brokerage is focused, it's largest in the country, but it focuses on helping a client focus on their operations and let us focus,
Peace of Mind Through Metrics and Team Engagement 2:06 focus the things that you don't want to get into business for. 2:10 You don' want handle HR, you dont' wanna handle insurance, You wanna go ahead and do business with somebody else who knows those subject matters better 2:19 than you do and can use economies of scale to give you a better price point. 2:23 And by Orange Carrot, I thought I was getting that. 2:25 What we're doing well, what we needed to tweak, we would be on the phone and we'd zoom, whatever we have to do to customize, 2:33 always to be able to hit our goals. 2:34 They were constantly changing. 2:36 Every time I got on a call, on zoom call with the team at Orange Carrot, I felt that whoever was on that call was engaged and helping our business. 2:46 And that's not normally something that you see. 2:52 We went through a couple different vendors until we got it right and we found Orange carrot.
Customized Support and Business Alignment 2:57 I earned their respect and their trust real quick and that was important. 3:01 and they showed me what they were doing throughout. 3:03 So it made me comfortable in outsourcing to them even though they weren't a public company or a couple hundred people firm. 3:12 Their firm was big enough, yet more importantly strong enough with really good people that wanted to help me succeed at what I did. 3:21 And it's nice to have a vendor partner that helps you do that so we can get to those goals. 3:29 I think as a business person, whoever is running it wants peace of mind. 3:34 So when they use an outside vendor, they want peace and mind and at the end of the day, you have to be comfortable. 3:40 You've got to trust in that team and comfortable they can deliver and I felt very comfortable with the team at Orange Carrot.
Vendor Trust and Final Recommendation 3:48 I would highly recommend Orange Carrot as a digital consultant because of the organizational structure, the depth of their team, 3:58 their communication, I was always in the know, and their subject matter expertise. 4:01 They have tremendous acumen in digital consulting. 4:05 So I definitely recommend orange carrot as your digital consult partner.
Comments