The Story Behind Orange Carrot Media
In this inaugural episode of Healthcare Business Growth Conversations, hosts Rakesh and Austin share the story behind the founding of Orange Carrot Media, discussing their journey through different verticals before pivoting to healthcare marketing.
They explore the challenges of branding, the importance of securing business assets, and the foundational elements of marketing strategies.
The conversation is also about evolution of brand identity and the common identity crises faced by healthcare businesses.
Looking ahead, they emphasize the need for compliance and a holistic approach to growth in the healthcare sector.
==========================================================
👉 Takeaways from this episode:
1. The journey of Orange Carrot Media began with a focus on relevant traffic.
2. Trademarking is crucial for business identity protection.
3. Positioning in the market is essential for success.
4. Brands evolve when businesses consistently deliver on promises.
5. Understanding the client’s vision is key to effective marketing.
6. Marketing should integrate both digital and offline strategies.
7. Identity crises can hinder a business’s growth potential.
8. The first 90 days with a client are critical for establishing trust.
9. Future growth in healthcare requires compliance and strategic thinking.
âž” Chapters
00:00 Introduction to Healthcare Business Growth Conversations
03:30 The Birth of Orange Carrot Media
06:24 Lessons Learned from Early Mistakes
09:12 Narrowing Focus: The Shift to Healthcare
12:18 Building a Strong Foundation for Marketing
15:16 Understanding Brand Evolution
17:26 The Importance of Unique Business Strategies
21:45 Looking Ahead: Future Guests and Topics
#healthcare, #businessgrowth, #OrangeCarrotMedia, #healthcaremarketing, #medicalpracticegrowth, #medicalmarketing, #patientengagement #podcastlaunch #medicalpodcast
Comments