Full Transcript Introduction and podcast welcome 0:00 it's just such a blessing when you get a little bit of guidance and a little bit, 0:04 why are you doing it that way? 0:05 He kind of education, it's been great. 0:08 100%, I will tell you, Charismatics has been one of those things that 0:12 you know, you don't know what you need until you get it, and then you're like, 0:15 oh yeah. 0:16 And there's days I'm like, okay, do I stay? 0:18 And then I'm like, yeah, I can't because I get so much from it. 0:21 You know, they say, surround yourself with people that are smarter than you. 0:25 And so learning from others mistakes and learning from their successes also. 0:30 So how do I make myself as successful as, you know, 0:33 you or the others in Charismatics 0:37 has really challenged me to look outside the box, and I am so grateful 0:51 Hey, welcome to the podcast. 0:53 This your host, doctor Clint Carter, and I am excited 0:57 to invite you to meet Danielle Wildman. 1:00 She runs a very successful esthetics business in the metroplex area. 1:05 But the story is much more interesting than that. 1:08 So I'm Danielle, I'm going to let you introduce yourself. 1:12 But sort of the question on our minds is how does a no nonsense nurse, a narcissist 1:17 with 25 years in emergency and critical care medicine 1:22 end up leading one of Texass most loved med spots?
Danielle's nursing and critical care background 1:25 So with that, tell us, kind of tell us more about yourself and how we got here. 1:29 Sounds great. You know, Clint, thank you so much for having me. 1:31 I really do appreciate it. 1:33 You know, I'm Danielle Wildman. 1:34 I am a dual certified nursing narcissist and family nurse practitioner. 1:39 I have like Clint said, I have over 25 years of experience. 1:43 My background really started in emergency medicine, in critical care. 1:46 I spent about 20 ish years there, trauma bays. 1:50 I worked in emergency rooms. 1:51 I was a flight nurse for many years, 1:53 but that just kind of taught me, you know, how to work 1:56 quick, be on my feet all the time, 1:58 always know what to do within, you know, be ten steps ahead of myself at all times. 2:02 So it just taught me that resilience 2:04 and quick decision making and but also zero B.S. 2:08 like I just wasn't going to put up with it. 2:10 I worked in inner city 2:12 Tom rooms, and so it just I just didn't have the time for that. 2:14 So then I went on to flight nursing and then you really, you know, you just don't 2:18 have you have such a small amount of time and such a small space to work within 2:22 that you have to be very diligent in what you do. 2:25 And then I decided, you know, after I got my Crna and did anesthesia 2:28 for a few years, I decided that esthetics was what I wanted to do next. 2:32 I feel like there's no stopping when you get going, especially 2:36 when you first get your nursing degree. 2:38 But I think that emergency background brought me into esthetics. 2:42 That gives me that precision. 2:44 I also bring something that I don't think you see in esthetics 2:47 much as a safety thing. 2:48 You see a lot of just real 2:50 people out there doing esthetics, and there's so much that goes into it 2:53 that can be unsafe that it I bring that safety part of it. 2:57 I bring that real medicine part of it that I think is very, very important. 3:01 So you're just here to make everyone feel and look good, but do it safely. 3:05 Well, I mean, okay. 3:07 And you were rocking and rolling at that point doing, 3:11 you know, anesthesia and operating rooms. 3:15 How did that lead to esthetics. 3:17 Like what what made that job. 3:19 It was actually just going to be a side gig. 3:21 You know, I got to yeah. 3:24 Only doing like two days a week. 3:25 I was doing two, 24 hours a week of anesthesia. 3:28 That's five days off. 3:30 I got, I got bored and 3:33 always wanted to be an entrepreneur. 3:35 I mean, I wanted to be an attorney when I was little. 3:38 So we'll forgive you for that. 3:40 I we'll let that side go right. 3:42 But I, I was I got bored and I can only sit around and twiddle my thumb so much. 3:47 It must be part of the add of me, I guess, and said 3:51 I was going to do this on the side. 3:52 So I decided that I was going to open a little Botox 3:57 in a building with 300ft² in an old, old building here in Loxahatchee, 4:01 and it just has blossomed from there. 4:04 And the more and more I got into it, the more and more I loved it. 4:08 And I wasn't working for a paycheck. 4:10 I was working for what made other people feel great, 4:14 instead of just covering it up with either prescription medicines or anesthesia. 4:18 So it it just became a very big passion. 4:22 Well, it's a little bit addictive when you when you're able to have a patient 4:26 relationship, you know, while they're awake and not having 4:29 an emergency absent, you know, that that for me was kind of 4:33 like the jump from er and then there you have grateful patients 4:38 that are thankful for for helping them reach their goals and feel well.
From anesthesia to opening a med spa 4:42 Yeah. Go figure. 4:44 Well you know, you know, you get you get to sit there 4:47 instead of being dictated of your time. 4:50 You're actually get to sit there and talk to them 4:52 and feel, feel find out what's really bothering them. 4:56 So when you really find that out and you can start fixing it 4:59 kind of from the inside out, and then put the frosting on top 5:02 with a little Botox and all those, it makes a huge, huge difference 5:07 in the way they feel about themselves walking out. 5:09 Yeah, it's not it's not about the wrinkle. 5:11 It's about the wedding they're about to go to. 5:13 Or you know what it's about. 5:16 Why they can't have that wrinkle. 5:17 Absolutely right. 5:18 It's all about it's not it's and has nothing to do with that. 5:22 And when you make them have that like confidence within themselves 5:25 and they walk out with a smile on their face, oh, that's like 5:29 that's like the winning ticket. 5:30 That's like the golden crown. Well tell me okay. 5:32 So it's a big there's a big difference between going to work couple times a week, 5:36 working for the man, getting a paycheck, figuring out what to do with yourself 5:39 and then transitioning to running your own business. 5:43 I imagine there was a lot of overlap where you were just doing it on your off 5:47 days, but what were the biggest challenges to making that switch? 5:51 You know, I'll tell you, biggest challenges for me was learning 5:56 the business side. 5:57 Like I know how to your people like that is in my soul. 6:00 It's who I am. 6:02 Again, like I said, it wasn't what I planned on doing 6:04 when I was little, but it it's kind of just formed within me. 6:07 But learning how to actually run a business 6:10 and learn to run it from the numbers, not from my heart, 6:14 has really been one of the biggest challenges 6:17 because, you know, they don't teach that stuff in and medical training. 6:21 That's not part of the game. 6:23 None at all. 6:23 Even, you know, Crna school, they don't teach you how to bill. 6:28 They don't teach you how to manage that. 6:29 They don't teach you any of that. 6:31 So that was really something is that everyone's going to work for 6:34 the man when they get finished being trained. 6:36 Exactly. 6:36 And that's really, really 6:38 I think the biggest struggle opening your own business. 6:41 It's so hard. 6:42 Yeah. So hard. 6:43 And you know, you say it wasn't what you wanted to do when you were little. 6:46 You just didn't know this is what God had for you all along. 6:49 And he's, you know, he's 6:51 he's held it together for, you know, in the early years of our businesses. 6:55 And, you know, we met by we're both in a Doctor Spinoza's mastermind 7:01 group for medical, you know, businesses trying to learn how to do it right. 7:05 And it's just such a blessing when you get a little bit of guidance 7:09 and a little bit, why are you doing it that way? 7:11 He kind of education, it's been great. 7:14 100%, I will tell you, Charismatics has been one of those things that 7:18 you know, you don't know what you need until you get it, and then you're like, 7:21 oh yeah. 7:22 And there's days I'm like, okay, do I stay? 7:24 And then I'm like, yeah, I can't because I get so much from it. 7:27 You know, they say, surround yourself with people that are smarter than you. 7:30 And so learning from others mistakes and learning from their successes also. 7:36 So how do I make myself as successful as, you know, you or the others 7:41 in Charismatics has really challenged me 7:45 to look outside the box, and I am so grateful it's been great. 7:49 You know, we were I was running a fairly successful business here, 7:53 but I wanted to grow it bigger, more locations, you know,
Learning business and joining the mastermind group 7:56 spread the gospel of direct primary care, if you will. 7:59 Yeah. 8:00 Along with some esthetics along the way to meet people where they're at. 8:03 And I just don't know how to do it. 8:05 And there was no one out. 8:06 So it was like, well, Spinoza's done it. 8:09 Let's let's join Charismatics and and it's it's been great. 8:13 It's been fun. 8:15 And, you know, along the way, 8:16 part of what we're learning isn't, you know, dollars and cents. 8:19 It's is leading and and and managing. 8:23 So how do you think your past in the hospital 8:28 and in those settings has changed the way or guided the way that you lead? 8:34 You know, because you've got you've got staff, you've got patients. 8:37 You're you're a leader in that world. 8:40 How does that how do you think your hospital experiences as changed that. 8:43 So, you know, what I'll say is in the hospital you always or 8:47 in the our my world especially with trauma ICU all that it was more chaos 8:52 and I was always in those high end high intensity 8:55 trauma bays flight nursing with very critical patients. 8:59 So you lead with chaos there, but it makes then people trust you 9:02 because they know you've kind of been in the thick of all the things. 9:05 So when people learn your background now, though, in business 9:10 it's more about vision and consistency and those kind of things. 9:14 You're still having to deal with chaos here and there. 9:17 But oh yeah, now your cousin. 9:19 But you're there now, developing other people. 9:22 You're there trying to grow your business. 9:24 So your goal now is to not help like so much the patient. 9:28 You are there to help the patient. 9:29 But now you're, as a business 9:30 owner, growing the people that are carrying your business. 9:34 So I'll tell you, being able to be in that crazy world 9:38 and then bring it back to where I can really focus on the vision. 9:42 And that consistency of what my vision for 9:45 revive is has been pretty impressive. 9:47 And I think long term it will all play and marry very well together. 9:52 You know, I love that. 9:53 You know, like you said, it's it's you can't you can only 9:57 you can only control the culture in the emergency room so much 10:01 because there's just so much inevitable chaos that when we get out 10:06 and we're able to, we learn how to build into our team. 10:11 And, you know, I can only help one person at a time. 10:14 But if I build into this team of, you know, like minded people 10:19 that share our values, we can do anything and the culture is great. 10:23 It's so fun. 10:24 And you know, that's not how it was the hospital. 10:27 Of course you get in there. 10:28 Everybody's just doing their best. 10:29 But it's been such a great experience. 10:32 What values I mean, what what kind of your core values, 10:35 if you don't mind, you know, I will tell you. 10:37 Yeah. Here's medics has been a 10:39 is has been instrumental in this whole core value thing. 10:42 And it has made a huge difference for us. 10:44 So when we came up with our core values, we said growth, 10:48 accountability, integrity, passion, commitment and teamwork. 10:52 Yeah, we hire for them. We fire for them. 10:55 I mean, I live by them 10:56 and we'll even call myself out if I'm not standing up to them. 10:59 Yeah. 11:00 And I think that, you know, skills we can teach skills. 11:03 But when it comes to values and what you truly believe 11:06 and how you act in your heart, you can't teach that. 11:09 I love my the interview process. 11:11 I mean, I had an interview yesterday and and by the time they get to me 11:15 on the interview, they've already they're already been vetted. 11:18 They are either a good enough nurse or a good enough medical assistant 11:22 or a good enough admin staff to to to handle the job responsibilities. 11:26 Or at least we think they are. 11:28 They get to me and I just do the core value talk and I may threaten them. 11:32 I'm like, okay, so here's our core values and I go through it. 11:36 Each one has a Bible verse. This is how it appeal. 11:39 This is how it applies to each other. 11:40 This is how it applies to our patients. This is why we do it. 11:43 This is who we are. 11:44 And I always point in the general direction of my 11:46 that my the nurses station.
Leadership, core values, and hiring for culture 11:48 I'm like, this is who they are. 11:50 And if this is not, this is going to sound dumb. 11:54 I mean, all of it sounds good, but if this isn't who 11:56 you are at your core, right? 11:58 If sometimes good enough is good enough, if you know transparency and maybe not 12:04 now, or, you know, we change too much change is going to wear us out. 12:08 Because evolution without compromise is like, 12:10 I'm like, you're going to be miserable. 12:12 We're going to be miserable, and then I'm going to have to fire you. 12:15 So just if those aren't you at your core, just politely declined 12:19 the offer letter and, and, you know, go on to another. 12:22 There's doesn't make it right or wrong. 12:25 That's just not a perfect fit. And you know, everyone giggles at that. 12:27 But there's been a couple times where it's like, nope. 12:31 You know, when you it's okay, you know what? 12:33 And that's fine if you don't have to be a perfect fit in that. 12:36 I totally understand. 12:38 And there's a place, there's a place for you. 12:40 I 100% agree. 12:42 So when we brought the core values in to revive, it made a huge difference. 12:47 It's fun. 12:48 And once you know you have the right people on the bus, 12:51 you know, 12:51 as they say in the business world, 12:53 then it's just a matter of getting them in the right seat, you know? 12:55 Right. But I know they're the right person. 12:57 I don't have to mess with that. 12:59 And as long as they get want 13:00 and have the capacity to do their job, let's roll apps. 13:04 Okay, I love it I love it okay. 13:08 So revive you know it's not it's not just another pretty face right. 13:13 You know it's known for holistic science based I mean, 13:16 you're, you know, nursing narcissist nurse practitioner. 13:20 How do you blend esthetics with true wellness. 13:23 Like how are you making that connection? 13:25 Because I'm kind of trying to do 13:26 the same thing, you know, I'll tell you, I have you know, when I first started, 13:30 it was all about like, you know, Botox and fillers and lasers. 13:34 We did a lot of skin rejuvenation. 13:36 But the more I've gotten into it and brought in on the wellness 13:39 piece of it, you realize that wellness 13:42 and you're even the what you look like on the outside starts on the inside. 13:46 If you're Hawksmoor are tanking, if you're nutrition is a mess, 13:50 if you're just on the edge of burnout, you're not going to feel or look good. 13:55 Just like I said earlier, once we can kind of get them on board of 13:59 let's just do some labs, let's really look and see where you're at. 14:02 So even when our patients first come in, we asked them a whole series of questions. 14:07 So that opens that door of are you really here just for Botox 14:12 or are you here 14:13 because you look in the mirror and be like, what is going on with my skin? 14:17 What is happening? 14:18 So then we answer that question from the inside and work from the inside out. 14:23 And it makes a huge difference in the way that patients feel 14:27 and feel like they're hurt. So tell me about that. 14:30 Tell me about, I don't know, some of your favorite cases that you've got. 14:33 You know, there's those faces 14:34 that you picture that came in thinking, I just you've got to save my skin. 14:39 I'm getting old fast. 14:40 What kind of a tell us about a good transformation, a fun case. 14:45 I actually have a couple of them, but one of them I'm going to tell you. 14:48 See, this poor girl came to me in just shambles. 14:52 She didn't even know what she wanted. 14:54 She just knew that something wasn't right. 14:56 And she didn't know if she wanted Botox. 14:58 If she wanted filler, she had no clue she's a business 15:01 or she had just inherited the business. 15:04 But she had a messy relationship. 15:06 She was married, but kind of in a messy relationship. 15:08 And I'm not exaggerating. 15:10 You couldn't have a conversation with her without her just breaking down in tears 15:15 every time. No matter. 15:16 Even if you just said hello, she would just start crying. 15:19 So I said, okay, well, let's start out from the basics. 15:22 Let's get some labs, let's get you in here. We put her. 15:25 She finally made the decision 15:26 that she was going to do some bioidentical hormones with us. 15:29 Yes, it was in her first two rounds. 15:33 This woman, is she walks in and she's standing proud. 15:37 She's standing tall. 15:38 There's not a tear to be had now. 15:41 She says, okay, now I need Botox. 15:44 Now I feel me about myself. 15:46 Let's prevent the rest of it. 15:47 I need some skin care. I want to do this. 15:50 But that was all from the inside out that had nothing to do with me 15:55 fixing something or covering something up with what she thought she needed. 15:59 And till this day she comes in 16:02 and anyone that's standing around, she will say Danielle's. 16:06 And I'm like, no, no, no. 16:07 Yeah, revive saved your life. 16:09 That's right. 16:10 Yeah. 16:11 She's just I mean she glows when she walks in now 16:15 and she's running her business even more seriously than she did before. 16:20 Well, because you can't think clearly. 16:22 You can't handle the stressful decisions. 16:24 You can't make decisions when you're in that place. 16:27 Your hormones depleted in. 16:28 You're anxious and depressed 16:30 and you know you're exhausted and you're not sleeping great. 16:34 And you know, your relationships are in shambles. 16:37 And it's like, let's okay, pause. 16:40 Let's that's kind of why we do esthetics at all here. 16:44 At Mimedx is because once you get people's hormones right, 16:48 and you get them feeling right, 16:49 now you had a chance to sit down and talk about some lifestyle modifications and, 16:53 you know, oh, maybe you shouldn't do all of those things 16:56 and you might feel a lot better and look at your vitamins situation. 16:59 And then they were feeling great. 17:01 And then they would walk by a mirror and go, well. 17:04 And then there we go see a friend, a friend of mine in town and spend 17:08 three, five times as much with them as they're spending with me. 17:10 And I. 17:11 But it's us. 17:13 We got a relationship. 17:14 So I just, you know, we only do sort of holistic type esthetics 17:19 because it's a natural next step of wellness, right? 17:24 It is. 17:24 I always tell me it's like the frosting on the cake. 17:27 Now, if the cake is the top of the yes,
Blending esthetics with wellness 17:31 it's the top of the oh, the you know, the wellness pyramid, right? 17:34 You want to get to self-actualization at the top where you're you feel 17:38 good on the inside and it matches on the outside and your, 17:41 you know, your relationships are strong and you have purpose in your life. 17:45 I mean, that's what we're trying to get. 17:47 And you know, people listening to this podcast are probably like, 17:50 I thought we were talking about a med spa, you know, which you're right. 17:55 It is. 17:56 It's, you know, it's an esthetics and wellness clinic. 17:58 So it is a med spot, right? 18:00 It is. 18:01 It's a esthetics wellness. 18:04 Wellness in and is and and beauty 18:07 or esthetics I guess it's a continuum right. 18:10 Well when you really get all the way to one, 18:13 if you pump yourself so full of stuff. 18:17 Yes. To try to make yourself look pretty. 18:19 But you're but you're broken on the inside. 18:22 It's just not going to work. 18:23 You know? 18:23 It might show 18:24 you might be able to fake a camera for like one second, 18:26 but it's not that no one in your life is going to believe it. 18:30 No. And and if you really look at esthetics, the esthetic industry 18:34 right now, a lot of that is moving into the more holistic. 18:38 You have 18:38 some allied working from the inside out, looking at vitamins, even looking, 18:42 you know, peptides, different things like that. 18:44 How can our bodies function better to look better. 18:48 It's a muscle. Yeah, yeah. 18:51 All you need it. You need muscle. 18:52 You need muscle in your face, in the muscle, in your body. 18:55 You need, you know that's where it comes. 18:57 You know that's where that comes in. It's so fun. 18:59 What what are you some of your favorite treatment combat combinations, things 19:03 you know, obviously hormones pairs really well with most of this other stuff. 19:09 But what are your favorites? 19:10 I'll tell you again, hormones and vitamins from the inside. 19:14 But yeah, I love me some laser skin resurfacing. 19:18 But I also love PRF sculpture for some collagen stimulation. 19:23 And then just to kind of relax those wrinkles a little bit, 19:25 a little mineral modular neuromodulators not hurt anybody. 19:29 Not but those. 19:31 That kind of is my favorite. Yeah. 19:33 It really has become a core of what we do at revive. 19:37 I love that we, you know, we do. 19:38 We have m face, which helps build up the muscle in the face 19:43 and put things back where it goes. Yes. 19:45 And it makes you need a lot less Botox outside the rest of us 19:49 didn't start doing m face when we were like 30, right? 19:53 You know it. 19:54 There's it's both wellness because because it's preventative. 19:57 But also it's helping you know, fill out what with where 20:02 the muscle put everything back in place but a little a little a little Botox. 20:05 Not not the end of the world to sort of finish it off. 20:08 Yeah. 20:08 And you know, but I think that that's part of the thing 20:10 when, you know, when we do consults, 20:12 we actually talk about that is like where you losing fat? 20:14 Where are you losing muscle? Where are you losing bone? 20:17 And how can we just replace 20:20 or adapt what you already have and make it better? 20:23 Well, especially all those patients who are helping them lose all that way. 20:26 Yeah. 20:26 And then they get that that, you know, and call it semaglutide face, whatever. 20:31 It's like all of that fullness from their face disappear just like it 20:34 did from their abs in their, you know, buttock. 20:37 And so that's where having us kind of walk alongside them 20:41 and help them out in that situation is so important, makes a huge difference. 20:46 Just because you're like, I'm so healthy, I lost 50 pounds, but I look 20:50 40 years older. Exactly. 20:52 You know, and it's like and I look for people. 20:54 I said, you know, it's not just because you were, 20:56 you know, doing a GLP one, it's because you lost one. 20:59 No matter if you lose weight, you lost a lot of weight. 21:02 Yeah. 21:02 If you lose a lot of weight or let's say you go, when I was a bikini competitor, 21:06 when I went down to my leanest, oh, I looked horrible because I was so gaunt. 21:12 But, you know, if I added a little bit of weight back 21:14 then, all of a sudden I looked a little bit healthier. 21:16 Absolutely. No. 21:17 And yeah, there's a lot of, 21:20 you know, the weight fluctuations in that world too, isn't 21:23 necessarily healthy, you know, but it but you know it when shows and it's, it's 21:27 and it's better than a, you know being out of control obesity by a long shot. 21:31 But exactly. Yeah. 21:32 But it also taught you how to control, 21:36 you know, how the inputs affect the outputs. 21:39 Yeah. In your body. 21:41 And then you can pass that information on to your patients as well. 21:44 And that's the one thing I do I use a lot of anecdotal. 21:46 So there's not you know, I think sometimes you can overwhelm patient with science, 21:50 but it's more of this is what we see. 21:53 And pretty much everything that we do at revive, I've tried. 21:56 So I kind of know how it's going to make you feel. 21:58 So at least I can give some sort of, hey, this is what we're seeing. 22:03 This is really what real life is, not just what a book says. 22:06 And then I think when you're doing really resonate with that. 22:09 Yeah. 22:10 I just have to make myself be quiet 22:12 sometimes, say like, oh, I've got a story for that. Yes. 22:14 Or for that, you know. 22:15 Oh, you were here to talk. Yes. Tell me more about you. 22:17 Maybe during these interviews, like so you're doing wellness 22:21 and esthetics with a holistic approach. 22:25 And then you want to talk about Botox in the patient says. 22:27 But Botox is it's by definition a toxin. 22:31 It's bad for me, right? Like Botox is toxic. 22:34 What do you how do you explain that? 22:36 Well, I probably have not the most 22:38 best way to explain it because it's a little crazy. 22:41 So I do anesthesia for a colorectal surgeon. 22:44 And I said, you know what? 22:45 You'd be really surprised where we put Botox. 22:47 And they'll look at me like I'm absolutely out of my mind. 22:50 I'm like, yeah, you know, if somebody has a vision or something 22:53 like that and you have to relax muscles, you put it all kind of over. 22:57 I said so and then people look at me like I'm absolutely crazy. 23:00 I said, so 23:00 if you think it was really toxic, do you think they'd put a whole bottle 23:04 into somebody if it was that toxic?
Inside-out transformations and patient success stories 23:06 And then they look at me so much and they're like, okay, let's just do it. 23:09 I mean, it's just the name. 23:12 Yes, it's way too late to rename neurotoxins like, we've missed that boat, 23:17 right? 23:17 You know, it's it's how that specific bacteria defends itself. 23:22 Sure. 23:23 However, it we are using it to relax muscles that need to relax. 23:28 Exactly. 23:28 And and a lot of it is you're using these muscles in your face 23:32 because your face is falling because you're aging, 23:35 or you lost a lot of weight and the muscles wearing out. 23:37 And, you know, so let's put things back as much as we can. 23:42 And then we're going to relax. What needs to relax. 23:44 If you're having chronic migraines, you are not you're not worried about Botox 23:48 being toxic. 23:49 If relaxing those scalp muscles makes the migraines go away, add up. 23:53 Bring it, bring it. 23:55 I'll let you know if I stop breathing. 23:56 Let's get it right now. 23:59 This one is this one. 24:01 I know you're going to have a good answer for, because 24:04 since 2001, everyone knows for sure. 24:08 After the Women's Health Initiative 24:10 study came out that hormones are bad for you and dangerous. 24:14 All right, so what's what's your how do you help them understand that? 24:20 You know, I even have some physicians in our area 24:23 that are are a little hesitant. And I said, well, here's the deal. 24:26 Number one, monitored bioidentical science 24:30 backed hormone therapy is safe. 24:33 And I have articles from all over the world to back it. 24:36 And it's also life changing. 24:38 And actually, if you look at the news right now, they're actually starting 24:42 to back step on that women's Health initiative 24:46 all the 24:46 way, all the way back on, I noticed that the authors of it are apologizing. 24:52 Yes, yes. 24:53 So I really pull things out and I say, whoa, whoa whoa, no, no, no, 24:57 let me explain. 24:58 So when I explain to them and they look at me and they're like, 25:02 you're kidding. I said, absolutely not. 25:05 I said, you know, I have been on hormone 25:08 therapy bioidentical off of it and back on, 25:11 and I think I'm going to go to the grave with a pellet in my tush. 25:14 Yes. Yes, ma'am. 25:17 It I tell people, I say so, you know, it's it's part of God's design. 25:23 So you're right. Right. 25:24 Like it's normal to feel like crap when you, you know. 25:28 So we'll say women, men are a little more linear. 25:31 But women around the age 40, the reproductive years are mostly over with. 25:35 And it's part of God's design. 25:37 You start making testosterone. Yeah. 25:39 And then around and everything gets a little harder. 25:41 But women are badass, and they just keep getting it done. And. 25:45 And then menopause hits around 50 and it gets a lot harder. 25:50 And they just keep plowing ahead 25:52 because everyone tells them that hormone replacement is bad for them. 25:56 But life expectancy used to be 60. 25:58 So I was like, oh yeah, that sucks. 26:01 But now we're going to live to be like 100. 26:04 Now I'm going to spend most of our life just sort of 26:08 gradually wearing out and breaking. 26:12 And that last ten years before death is just like, please take me God. 26:17 Right. 26:17 That that is the normative, that whole, the whole last 20 years of no hormones 26:23 has, has caused a lot of miserable 80 year olds and beyond. 26:29 Right? 26:29 Even though they can't think, yeah, their bones are broken, 26:32 they don't have any muscle that everything hurts. 26:36 You know, inflammation to the max, dementia the whole bit, you know. 26:40 And I will tell you, it's so interesting because we get to that point in our lives 26:44 when all that starts to happen. 26:45 Well, that's when we can't become empty nesters also. 26:48 So I'm in that spot, you know, all my kids just left, 26:51 you know, they've been gone for a couple years now. 26:53 But I mean, that empty nest. 26:55 And do I want to feel terrible during my empty nest years? No. 26:59 Right. 26:59 Like I have a shoot. 27:01 I probably have 40 years left. 27:02 I am not spending them feeling like I'm 90 at the age of 53. 27:06 It's just not happening. And we're not drug dealers. 27:09 We're not just doing it because it feels better. 27:11 We're making you healthier. 27:13 Yes, you're burning your muscles, your tissues, your brain, your. 27:18 So it doesn't cause breast cancer. 27:20 Let's get that out there. 27:21 It's actually no breast cancer protective. 27:24 If you do get a breast cancer that's estrogen sensitive 27:28 then you're going to not need to be on estrogen. 27:30 It's that strong. 27:31 If you if you get a prostate cancer it's by definition testosterone sensitive. 27:36 So they're going to stop your hormones. 27:37 But low testosterone is a prostate cancer risk factor. 27:41 Oh it's a shame. After actually. 27:43 Yeah I actually had a long conversation with a urologist that I work with 27:47 and I said, you know, where do you where's your PSA cut off 27:52 and where do you want estrogen in guys. 27:55 You know, especially if they have a higher PSA. 27:58 And he says, listen, if their PSA is a little bit high or even on the high side, 28:03 pellet them and send them over, he goes, yeah, we'll work from there. 28:07 He says they are much I love that way. 28:09 Then we can figure it out later. 28:11 He says, lead, just go. 28:13 So he sends a lot of his male clients 28:15 to us, his patients to us, because he says, yeah, that's awesome. 28:19 It's been you don't have a team. 28:22 We don't have that luxury. 28:23 I don't have a ton of urologist. 28:25 Urologist or gynecologists in my area that that have sort of seen the light.
Botox, hormones, and correcting misconceptions 28:30 They're they're less combative than they used to. 28:33 But but I love a urologist that that, you know, is up to speed. 28:38 I actually had a gynecologist report on one of my patients 28:41 come back with the that 28:46 I study warring in the bottom like, like, 28:50 like look like one of those photocopied had been photocopied since 2001. 28:54 Just over and over and over again. 28:55 I'm like, are you serious? 28:58 You're supposed to be the hormone expert in town expressing. 29:02 Well, no. Yeah. 29:03 I think some people go when they go to school. 29:05 They're taught within their parameters, and sometimes you just get so caught up 29:10 within your blinders that you refuse to look outside the box a little bit 29:16 until it slaps you in the face and you become that patient 29:20 that feels like crap or realizes, oh God, I got to do something. 29:24 It doesn't just doesn't hit home yet. 29:26 I've I'm condensed. 29:27 I we got a couple of them. 29:29 There's a couple, you know, late 40s, female gynecologist. 29:33 I just want to sneak up on them and pellet them. They would be so amazing. 29:36 It would be so amazing. 29:37 Oh, my God, they would they would they would. 29:39 There would be a restraining order initially, but they would thank me later. 29:43 And, you know, it. 29:44 It sends you a gift later. 29:46 Oh, I know, I you know, I will say, 29:48 you know, kind of going back to where I started in like my background. 29:51 I think in this being in a small town, because we're just south 29:54 of the metroplex, about 30, 40 minutes, 29:57 being in the small town and having the relationship I do with the doctors 30:02 that I do have relationships with that has really strengthened 30:06 not only their trust in me, but they know how I practice. 30:10 They know that I'm not, you know, a cowboy out there doing crazy things. 30:13 They know that I'm truly in it for the patient. 30:15 It has made a huge difference with how they accept 30:19 what I'm doing and not doing that outside the hormones that I would have. 30:25 I have the same experience in a relatively small town. 30:27 Yeah, my wife was a cardiology PA before I stole her away, 30:31 and then I was doing emergency medicine and family medicine trained. 30:35 And so we have a really good reputation for like having our head on our shoulders, 30:38 know what we're doing and doing what we're doing for the right reasons. 30:42 It's just that we join that hormone call that gives them a little pause. 30:46 Yeah, but I was resistant, man. 30:48 My story was very resistant. 30:49 I was like, not the bioidentical hormone called. 30:52 And then I had to I had to I couldn't fix quote unquote fix those. 30:56 You know, 45 year 30:57 old women that were otherwise awesome and feeling like total death. 31:01 And then finally, when I went expecting it to be just propaganda, I was like, 31:05 no, no, it's everything I know, but more. 31:07 And now I'm angry that I hadn't been taught that to start with, I was the 31:11 when I first went to training, I was like, what are you telling me? 31:15 I'll quit this? How I don't know. And why? 31:18 What is T3? 31:19 Yeah. 31:20 Do I care why? 31:22 It's because insurance doesn't pay for that stuff so they don't tell you. 31:25 So dumb. 31:26 But what it is. 31:27 So your your background in the hospital, 31:31 you know, like you said, safety first precision matters. 31:36 You know, you 31:37 as you know, you're running your business, but you've got other injectors as well. 31:43 You train them up. 31:44 You're fairly passionate about making sure 31:48 that things are being done right, safe and effective. 31:51 Tell me a little bit about how you approach that training up 31:54 your other injectors and how that's working at revive. 31:58 So, you know, it's really funny. 31:59 I never really wanted to be a trainer. 32:02 I didn't think I was a good teacher. 32:04 All of those things, and the more and more I got into it, I just enjoyed. 32:09 What I really enjoyed is that light bulb that goes off in their head 32:12 and they and you can see us. 32:14 It's like their eyes opened up and they're like, oh my gosh, I, 32:17 I didn't even realize. 32:18 It becomes when you see somebody take an idea 32:23 and even make what I thought was a great idea, even a bigger idea, it 32:27 I couldn't I don't even know how to explain it. 32:29 It warms my heart. 32:30 So there's that patient piece. Yeah, but then there's that. 32:33 Yeah. DAF mentoring shit piece. 32:35 That really makes it a lot of fun for me. 32:38 And I'm actually working on getting out of the business and still 32:41 and start working on the business. 32:43 And so I'm really going to be able to mentor them a lot more 32:46 because normally I'm so busy I can't see straight. 32:49 So this is again, I'm really excited for this next phase. 32:52 Yeah. It's you know, and there's going to be a lot of opportunity. 32:55 And you know, some of them are going to go off 32:56 and quote unquote be the competition. But that's okay. 32:58 There's plenty of plenty of need out there. 33:01 What you what the world needs is better, better 33:04 precision safe injectors and clinicians of all kinds. 33:09 Yeah, absolutely. And you know, that's the interesting part. 33:11 You know, when we do training that revives. 33:13 So I train everybody 33:14 when I'm taking patients that had seen me over the past five years, 33:19 and they're going to start seeing a new provider. 33:20 I tell them I've trained them all and I follow up with them. 33:24 How are you feeling on this? 33:26 Okay, you do one now. 33:27 I had them critique themselves for me. 33:30 So I don't need to critique you. 33:31 You critique yourself. You know where you lacked. 33:34 You know where you felt uncomfortable. 33:36 Now let's build on that. 33:37 I am the eternal model, so I'll let them poke me in the face 33:41 just so I can tell them, hey, that hurts when you move that needle around. 33:45 So it really has become something that I love to do. 33:49 And you know, we great couple people ask, are you train? 33:52 Are you going to train outside? 33:53 And so we're thinking about doing that too. 33:54 Yeah I will there's a need that for sure. 33:57 You know I we've been blessed that the people that we have 34:00 are interested in and and take it very seriously. 34:04 But if I had to get an injector to fill in a hole, 34:07 I don't know where I would get one. 34:08 And if I could trust them. Right. Yeah. 34:10 Because you don't know where they got trained. 34:12 You just don't get it. Exactly right. 34:15 You have some of them that are doing it with stuff from China right now. 34:18 Yeah. That's hard. 34:19 You know, Botox, let's face it, it's not a huge moneymaker. 34:23 There is not a huge margin in it. 34:25 It's it's really more of a service that we provide to people that want 34:30 to be more well and want their outside to match their inside. 34:33 And so, I don't know, gateway drug makes it sound dirty, 34:37 but it's really it's really how what is what people think they want. 34:41 And then they come in and you can offer them really what they need. 34:45 Absolutely. 34:45 And so, you know, to kind of start 34:48 wrapping it up, you know, someone else is listening to this. 34:52 They love what you're doing. They love what you're saying. 34:54 They want to. 34:55 They're considering doing the same thing. 34:58 They're like, you know what? 34:59 I'm I'm tired of the hospital gig. 35:01 I would love that that that fulfillment, that patient relationship, 35:06 the, the, the satisfaction I would get from people coming back. 35:10 What advice would you give someone is thinking about making that jump. 35:13 You know what? 35:13 First and foremost, know why you're doing it. 35:16 Don't get distracted by all the rules. 35:18 First, figure out why. 35:20 Because if your why doesn't isn't strong enough, 35:23 all of the hard part of starting a business 35:26 is not going to get easier. 35:28 It just gets a little bit harder. 35:31 So you have to have a strong why? 35:34 What's driving you to do that? 35:36 Because I'm going to tell you, 35:38 there are so many hard parts that you're not ready for. 35:41 And, you know, the other thing is get really get a mentor, find somebody, 35:45 like I said that smarter than you that can enter you down that path. 35:50 Because without it it's very, very difficult. 35:53 You think you're winning and most of the time you're probably not. 35:56 Yes, Amen and amen. 35:58 If you don't know why you're doing it, you're just going to quit. 36:02 Yeah, because you think working for the hospital sucks. 36:05 And it does. 36:07 But it's not easier than running a business. 36:11 Not by a long shot, 36:13 you know, just less rewarding than doing something you truly love. 36:17 So get your why and hang it on the wall. 36:21 And you know, you put it next to your toothbrush every day. 36:24 I love that. 36:26 And you know the mentor piece, right? 36:28 Everyone should. 36:29 You know, it's kind of the biblical approach.
Training injectors and building the business 36:31 Everyone should have a mentor and everyone 36:34 should also be a mentor to someone a little further behind. 36:37 That's right. Absolutely. It's fun. 36:40 It's fun with charismatics because we have people of all types in there. 36:44 You know, obviously Doctor Spinoza has been there, done that. 36:47 But there's there's so many different levels, business 36:50 acumen and medical diversity. 36:53 It's been it's been really fun. Yeah. 36:55 And you know, 36:56 you and I get to pitch in every once in a while and 36:58 but most of the time we're soaking it up best we can. 37:01 If someone wants to get a hold of you once, once you get in touch, ask 37:04 a question, learn more about revive anywhere you know in the southern 37:10 half of the you know, metroplex might just want to drive 35 minutes out and say hi. 37:14 So how do they get Ahold of you? 37:16 Absolutely. You know what? 37:17 They can always call the office and or find us on our website. 37:20 It's Revive clinic.com. 37:23 You can find me on LinkedIn or on Instagram at Danielle Underscore Wildman. 37:28 And I'll be real honest, I'm not great on social media. 37:30 But you can always find me on those other places, right? 37:33 I I'm so bad. I'm so bad. 37:35 I do have other people helping with that. So that's great. 37:38 We'll have all of that info in the show notes 37:41 so that you can just click on it and make that connection. 37:44 Come on, tell a further comment about how much you love Danielle 37:48 and what she's doing in the comment section. 37:50 But Danielle, this has been great. 37:52 Thank you so much for coming. 37:53 And we'll have to tell everybody else and Charismatics, 37:55 but they're missing out on this was great. You know. 37:57 Thanks for having me. I really appreciate it. 37:59 I hope you have a great evening. Thanks be to have a great one. 38:02 Okay. Bye.
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