Full Transcript Summit Introduction and Skin-Gut Connection 0:00 Hello everyone. 0:01 Welcome back to the Gut Health and Longevity Summit. 0:03 I am so glad you're here, and I want you to take a breath right now, 0:07 because what you're about to learn over these sessions may change 0:11 the way you think about the products sitting in your bathroom, 0:15 your medicine cabinet, and on your skin every single day. 0:19 Most people have been told that gut health starts in the kitchen, 0:22 but the science is revealing something most people have never considered. 0:26 Some of the biggest threats to your microbiome may not be on your plate. 0:31 They may be in your moisturizer, your shampoo, your daily skin routine. 0:36 And today's conversation is one that I've been genuinely excited about 0:40 because I use a lot of products. 0:42 So I'm excited to talk about this. 0:44 But we're going to talk about the gut, skin access, 0:47 and the hidden world of toxic cosmetics. 0:50 Now, my next guest has spent over 25 years 0:53 doing something most health researchers don't do. 0:56 He follows his science on toxic Asperger all the way down 1:00 to your skin, to your gut, and then tells you exactly what to do about it. 1:04 He's reached 1:05 millions of people and the product industry does not enjoy it when he talks. 1:09 But we will. 1:10 So let me introduce a Brian. 1:12 He is Brian Vassili. 1:14 He is one of the world's most respected natural health and longevity researchers. 1:18 With over 25 years of experience in evidence based healthy aging, 1:22 he founded the Art of Anti-Aging with over 500,000 members 1:26 focused on empowering people with research backed natural solutions. 1:31 He's also the founder of Purity Woods, a provider of USDA 1:36 certified organic skincare products, which I have actually had a chance to try. 1:41 So he has created and hosted multiple highly acclaimed online 1:46 health summits featuring top natural, health oriented 1:49 MD's and researchers heard by over 2 million people. 1:52 So Brian, thank you so much. 1:55 Welcome to this conversation. 1:57 I'm excited to to really get into it. 2:00 And you know what? 2:01 Let's just start with the first question the audience is waiting to hear. 2:05 So we talk a little bit about the summit, about already 2:09 what people are eating and how it shapes your gut microbiome. 2:13 But you've made the case that what we put on our body matters just as much. 2:19 Can you explain to me the gut, skin access, and why this connection 2:23 between our skin and our gut runs deeper than most people realize? 2:30 Well, first of all, thank you for having me. 2:32 Thanks for turning the tables. 2:33 You were one of my all time favorite interviews 2:35 that I did in my summit, so 2:38 I hope I can be almost as great as you were. 2:42 So the gut scanner, skin gut access. 2:45 You know, we're finding that, you know, 2:47 all organs obviously are in heavy duty communication with one another. 2:51 And a lot of them trace right into the gut, obviously. 2:54 And that certainly goes for the organ called the skin. 2:58 A lot of people don't remember. 2:59 But this is our biggest organ on our body. 3:02 It's the front line to our immune system. 3:06 We can go there in more depth than a bit, 3:09 but there's a communication pathway that directly between the immune aspect, 3:15 the inflammatory aspect, the metabolic aspect, the hormonal pathways. 3:20 There's a conversation always taking place between your skin and your gut. 3:23 A lot of people have heard, I'm sure, in this event 3:25 that your gut is a key mechanism for your immunity, 3:30 and the skin plays a very pivotal role in that. 3:35 So when we're talking that you said you've had 3:37 other guests talking about the food we're putting in our mouth. 3:41 Again, another thing 3:41 a lot of people forget, because the industry that you talked about 3:45 that doesn't like me, wants you to forget, is that our skin consumes. 3:51 It's just another pathway into your body. 3:53 Let's think about this for a moment. 3:55 How many different doorways into our physical body are there? 4:00 There's the mouse, there's the eyes. 4:02 You know, physically, even through the eyes and the skin. 4:06 These are the primary means in when you put anything on your body, it's not on. 4:12 Just think about it as consumption. 4:15 The vast majority of it is going in to your body over 67%
How the Skin Microbiome Works 4:20 when it comes to various skincare products and cosmetics, personal care 4:24 products of that sort. Typically. Why? 4:26 Because they are designed. 4:28 The molecules are designed to be small enough to penetrate into your skin, 4:32 and therefore they go into your body and they shoot around. 4:36 A lot of them 4:37 make it all the way to your bloodstream without any filtration whatsoever. 4:41 A lot of times when I say to people, you know, there's in many cases 4:45 I would prefer to put some of 4:46 these chemicals, horrible chemicals that are in these products in my mouth 4:50 instead of on my skin, because there are more filtration 4:54 systems, we'll call them through the mouse than there are through the skin. 4:58 So a lot of these chemicals that we put on our skin go right into our bloodstream. 5:03 And they shot around the body. 5:04 They're shot into the gut. But it's more than that. 5:07 There's also a microbiome that a lot of people 5:10 don't realize they have on their skin, by the way. 5:13 It's like actually different microbiomes on different locations 5:17 across the different parts of your skin, including on your face, 5:21 which is it was just the worst place you could possibly be 5:24 putting product that in under your arms, on your face, under your arms. 5:27 If you avoid nothing else, avoid putting these high chemical products on your face. 5:32 So I'll stop there because you can see I'm passionate about this. 5:35 Yeah. And we're getting we're going to get into. The races. 5:38 So before 5:39 before I even go to like another section of what I want to talk about, 5:43 let's talk a little bit and review what you said, because I think 5:47 it's a very important for people to understand that we are absorbing. 5:52 So it's not like the lotion is just sitting on the top of our skin. 5:57 It's going through, you know, the epidermis to the dermis 6:01 where all the blood vessels live and then further down in our subcutaneous 6:05 tissue and, you know, going further places in our body. 6:09 And we'll get into what some of those toxins are. 6:11 But when someone is thinking about their skin, 6:15 whether it's a younger person who's thinking about, oh, I'm, I'm 6:19 breaking out or I have eczema or 6:24 maybe somebody a little bit older who's going, you know what? 6:27 My high school classmate, we have a 30 year reunion. 6:32 And how come she looks younger than me and we're the same age, right? 6:36 So could some of these things that exposures were having age us even more? 6:42 Yes, 100%. 6:43 You know, it's ironic because a lot of the product is positioned 6:46 as, you know, healthy fur skins, appearance, even anti-aging oriented. 6:52 The irony is, it also ages you faster if you're tongue in cheek, 6:57 if you're not concerned with your health and everybody 6:59 listening is at least be concerned with your appearance. 7:02 And we're finding that these chemicals that are in these products aid you faster. 7:08 They part of the reason is they do harm. 7:10 The microbiome I was talking about that's on your skin. 7:12 And that has a very specific role. 7:14 Just like that microbiome in your gut. 7:16 It's all part and parcel to your immunity at the end of the day. 7:20 So you're really compromising your immunity 7:22 when you're using these products in multiple ways. 7:26 How is that? 7:27 Well, because you are compromising the front barrier in the first place. 7:31 You're harming and in some cases destroying 7:34 some of the good bacteria and other microorganisms. 7:38 But then it's also like double taxing 7:42 your skin's job is to try to defend you from pathogens. 7:45 And many people don't realize they're putting pathogens directly on their body. 7:49 So you're compromising its ability to do its job for you. 7:53 And we talked about the gut microbiome, you know, and it is also a two way street 7:58 because in terms of skin's appearance, what's going on inside of that microbiome 8:02 has everything to do with the way your skin looks. 8:07 They're finding direct associations with both the microbiome on the outside 8:12 and the appearance of skin, 8:13 which is a little more obvious, but also the microbiome inside your gut. 8:17 So if you're microbiomes not so healthy, as 8:21 is the case of so many people today, unfortunately, right? 8:24 Yes, it's directly tied to skin conditions as well. 8:27 Rosacea, eczema, acne. 8:30 You brought up psoriasis. 8:32 All of these are part and parcel to how we are treating 8:36 what we're putting inside of our bodies. 8:38 Again, through the two doorways, we've talked about the mouth 8:41 which others have covered and the skin which I am covering for you. 8:45 So it matters in a bigger way than most people realize. 8:49 Okay, so let's talk a little bit more about the skin microbiome 8:53 because you've mentioned it now a couple of times. 8:55 So we, you know, we we want to get into this a little bit more. 8:57 So for people who never thought of their skin as an organ that eats right. 9:03 So we're describing the skin microbiome. 9:05 So the microbiome there needs to be fed. 9:08 It needs to be protected just like the gut does. 9:11 And so can you share with us what the skin microbiome is. 9:16 What does it do. 9:18 Like what are some specific bacteria there. 9:21 And what happens. 9:24 You know we've mentioned a few diseases. 9:26 But what's really happening when this skin microbiome is getting disrupted. 9:32 So there are 9:34 trillions of 9:37 beneficial microbes on your skin, mostly bacteria, 9:41 but they also include fungi and and other forms. 9:44 It's the same situation as we've heard inside of the gut there. 9:48 In general, it's not different. 9:49 There's trillions of them. 9:51 There have been over 1000 different types, mostly bacteria identified. 9:56 I could not tick off all 1000 of those for you, 9:58 and you wouldn't want me to spend the time to do that. 10:01 But suffice it to say, they're very important. 10:03 And again, the awareness here is even far more recent 10:07 than the microbiome, which is really only come to, you know, 10:11 beautiful light, I guess I'll say in the last ten, 10:13 ten, 12 years or something like that, 10:15 we've had a lot of conversation about it and only very recently, including, 10:19 you know, wonderful job you're doing here of exposing a lot of that. 10:22 So this is a very new area for people. 10:24 And again, I mentioned it earlier on. 10:26 It's not it's not just coating your skin in, you know, in equal parts 10:31 there are specific points on your body 10:34 where you have these micro microbes. 10:37 You can't see them, obviously. 10:38 I mean, you know, 10:39 under a powerful microscope you could and it's a little uneasy for people 10:43 just the same way when they first learn that they have, 10:45 you know, trillions and trillions of other, 10:48 other life inside of their gut, that was a little uneasy for people. 10:52 It's less uneasy probably today. So they're on your skin. 10:54 Where are they? 10:55 Well, under your arms. I mentioned there's some, 10:57 you know, there's a different community on your forehead. 11:00 There's some obviously, I mentioned earlier 11:02 and this is super important on your face in this area here, for example. 11:06 And in other part, you know, on our neck, other parts of our bodies have a lot. 11:10 And then there's some that are sparse, comparatively speaking. 11:13 It's not interrupting, but just I thought of something like that 11:18 a human can do, like their own little science experiment on themselves. 11:22 I like doing science experiments. Right. 11:24 So I don't know if you've ever seen those hydro coil patches, which is like a 11:28 hydrochloride is something that we use in like with surgeries and stuff, 11:32 but now they've become popularized around 11:36 acne and like 11:37 people put little pimple patches, but when we get them in the hospital, 11:41 we have this big long roll of a hydrochloride patch. 11:44 If you just cut out little squares of that and you put one on your forehead 11:48 and you put one on your arm and you put one on your leg, 11:51 you're going to see all different things, kind of like, you know, not grow, 11:55 but in a way, like you'll see that there's stuff going on there in your body. 11:59 So please just. Love it, I love it. 12:02 Well, now I'm going to go do that after this interview. 12:04 That sounds like it's quite interesting to me. 12:06 And maybe in the future interviews I'm going to use that and show, 12:09 you know, it's a lot not all cases, but a lot of cases. 12:12 Think about where you tend to be more oil because they do gather in those. 12:16 There's sebaceous glands, you know. 12:17 But their job I mean well, they're to them to all of these organisms right there.
Restoring Skin Health with Better Ingredients 12:22 Their job is to live and, you know, live happily ever after. 12:25 They're not really there saying, I'm going to help, 12:28 you know, Manisha and Brian, but they do help us. 12:32 They contain metabolites that, again, suppress harmful organisms. 12:37 Just think about that. 12:39 So when we are putting chemicals on, you know, a lot of chemicals 12:44 by the way, that are in these products are derived from petroleum. 12:48 And it's so funny to me 12:49 because I still to this day argue with some dermatologists who argue. 12:53 Yeah, but, you know, 12:54 we have no proof that some of it, at least it's not all that bad. 12:57 I'm like, let's back off from that a moment. 13:00 Does petroleum belong on and therefore in our body, 13:05 it's just like the cigarette conversation 50 years ago. 13:08 Well, there's no, you know, proof. 13:09 I mean, it just doesn't make any sense. 13:11 I was like, you just remind me of Vaseline. 13:13 Vaseline is still petroleum, and everybody's got a big jug of Vaseline. 13:18 Yeah, yeah, 13:20 yeah. 13:21 Don't get me started 13:22 on the common sense aspect of this that, you know, there's been a loss. 13:25 Again, it's I don't want people to feel guilt or anything like that 13:29 because, you know, we move away from, you know, from a lot of things 13:33 that might be common sense 13:34 because years turned to decades and there's powerful industry. 13:38 We could talk about that, too, about the powerful industries behind this. 13:41 Why is it that in the European Union and elsewhere, over 40 13:46 some countries, now it's over 1600 13:49 chemicals have been banned from products. 13:52 Guess how many here in the United States? 11. 13:56 Okay, I've just said all you need to know about why. Why? 14:00 Because they're an incredibly powerful industry and they're in our heads. 14:05 They make us believe that we can put all these chemicals on this organ 14:10 that we would never think twice about putting on any other organ. 14:14 Would you smear something if you had access to your brain, 14:16 your heart, your lungs? 14:17 And if somebody just told you, here, try this smear. 14:20 No, nobody would smear it all over. 14:22 You know, I'd be like, crazy. 14:23 But we do that because we've been trained to do that. 14:27 There's a price. 14:28 There's a price. 14:29 You'd identified it yourself at the 14:30 at the beginning of this conversation, which is the price is 14:34 we're compromising our gut health, our immune health, our overall health. 14:39 And we're unfortunately accelerating, 14:41 you know, the appearance of aging while we're doing it, using all of these things. 14:45 Yeah. 14:46 So you mentioned like, so the way the skin bacteria work 14:51 is that they have these metabolites that are going to suppress. 14:55 But that's really only if we have the good bacteria, 14:58 the bacteria that and the microbiome that we need. 15:02 So they'll help suppress the chemicals that we are getting exposed to. 15:06 They regulate immune system. 15:07 They are your first line of defense right from the external side they influence. 15:12 One thing we haven't talked about is how they will influence wound healing. 15:16 Right. 15:16 So as we age and we get a cut on our finger, it heals a lot slower. 15:23 So what are your thoughts on that. 15:25 Like what's going on there if you're five years old 15:27 versus 60 and you're getting a cut and you're not healing. 15:31 Because you've got. 15:31 To for starters, you've got a healthy skin microbiome 15:34 when you're five, much more so than you do. 15:36 You know, when you're 65 and you hit the nail 15:39 on the head when you kill them? 15:43 Okay, let's just be straight, right? 15:44 What happens? 15:45 It's not like there's just some empty space. 15:48 The bad microbes move in. 15:50 You know, part of the benefit of a healthy, 15:53 whether it's on your skin or inside of your gut, 15:55 a healthy microbiome is that you're crowding out, 15:58 you know, the opportunity for the unhealthy ones to exist. 16:00 So when it's crowded out, they can't do their job of healing your wounds. 16:04 And in fact, it could it could accelerate, you know, potential infections. 16:08 It's not just healing wounds. 16:10 It's also take that a step further. 16:12 You're more prone to get infections 16:16 when you are compromising the microbiome on your skin. 16:21 I mean, they have a big job, you know? 16:23 And again, this is just a new light to a lot of people. 16:26 But, you know, I'll say this too. 16:28 It's just like if people are like, 16:29 oh no, another thing I will tell you, the beautiful thing about this 16:32 is that it's like the lowest hanging fruit solutions out there. 16:37 It's pretty darn easy as changes go to do the a better thing 16:41 in this situation, right, than in a lot of other things 16:45 where we hear things and we're like, oh my God, I got to change all that. 16:48 This is easy, comparatively speaking. 16:51 I know nothing is simple, but it's much easier than most other changes. 16:54 And the effect is profound even when you make small steps. 16:59 Because a beautiful thing about skin, it's really one of, I used to say the most, 17:04 and I still think it's the most, but I don't have scientific proof of the most, 17:07 so it's one of the most this I could tell you confidently. 17:10 Most receptive organs to change. 17:13 What I mean is it it converts to health quickly 17:17 when you start making some positive changes and it shows. 17:21 Obviously it's on the outside of our body, so it really shows. 17:25 This is why when people, people should never feel guilty about wanting 17:28 to look younger, because I see two schools of thought going on out there. 17:31 One is I'm going to age graceful, the other is I want to fight it, 17:34 want to look like I'm 21 when I'm 81. Well guess what? 17:37 That second one is unhealthy. But there's. 17:39 But a lot of people, unfortunately, do look considerably older 17:44 than they ought to look, precisely 17:46 because they're doing things like using all these products loaded with chemicals. 17:51 Right. 17:51 And it's a wonderful thing when people can just start making some simple changes. 17:56 They do notice fast complexion changes. 18:00 They notice that they have much more glowing skin, 18:03 like you do, by the way of amazing glowing skin. 18:06 Of my latest salad that I'm eating. 18:09 It's like a really good one. 18:11 Yeah, well, it did the trick. So you have great skin, right? 18:13 And you do 18:14 notice these changes pretty quickly, which is a really nice thing to see. 18:18 Okay. 18:19 So that gives us some hope because my next question was going to be 18:23 is this something that can actually be restored and rebuilt? 18:27 I think you already answered it 18:28 like a disrupted skin microbiome is not permanent. 18:32 Right. 18:32 So why don't we talk a little bit and I'm going to just go grab something 18:36 while you're talking how you would restore the microbiome 18:40 before we get into what everybody's doing to us, let's talk about 18:45 because I want to give the audience some hope, like it can be restored. 18:48 So where do we start with that? 18:50 Yeah, what a great question. 18:52 It's the usual suspects. 18:54 It's what you put into your body and buy into your body. 18:58 I mean, foods you eat 19:01 putting into your mouth, but also the foods 19:03 you feed your body through your skin. 19:05 There are healthy foods, make no mistake. 19:08 Here's another discussion I often have with people. 19:10 Well, you know, I don't believe in putting anything on my skin, 19:14 you know, because and that's a better step than putting bad things on your skin. 19:19 But you can put good things on your skin because it does eat that actually act 19:23 as nutrition for your skin, that help your collagen, 19:27 the help your elastin, that help the microbiome on your skin as well. 19:31 Healthy. 19:31 They tend to be, not tend to be. 19:33 They are plant based ingredients. 19:35 Again, nature 19:36 really knows what it's doing way more than any human being in a lab coat. 19:40 To this day, I promise you. 19:41 And there are a host of amazing ingredients out there that you know, 19:45 our positioned like we do, like you brought up Pure Woods as anti-aging. 19:49 But there are a lot more than that. 19:51 There really are nutrition for your skin. 19:53 So it's, you know, inside and outside that helps 19:56 college in elastin, the proteins inside of your body. 19:59 And it helps the microbiome. 20:01 And obviously the first and foremost step is stop harming it. 20:04 You know, pull back from using these products with the chemicals. 20:07 I mean, that's that's a big step, number one. 20:10 So you just made me think of and I didn't really think of it 20:14 this way before we kind of started having this conversation. 20:17 But there is a very specific 20:21 skin mask that I will use overnight. 20:25 And I notice the difference. 20:27 If I don't wear it overnight, then when I do and it has probiotics in it, right? 20:33 So if we're thinking about the fact that like there's microbiota
Toxic Cosmetic Ingredients and Hidden Risks 20:38 bacteria that are in our skin and if our barrier is disrupted, 20:42 that's why I think 20:43 that this probiotic mask has really, really been helping me because I'm like, 20:48 all right. 20:48 When I, you know, I travel and I might disrupt my skin. 20:52 Or maybe I did have a piece of birthday cake. 20:54 Even though it's vegan and gluten free, it's still sugar, right? 20:57 So yeah. So something can happen. 21:00 But what I wanted to show you and actually really show the audience. 21:03 And I know Brian, you're going to want one of these is look at my skin model. 21:07 All right. So that's so cool I do want that. 21:09 You want this now don't you. 21:11 You always get bottle right. 21:13 So this this is really important because what Brian is talking about right. 21:16 So we have something called the epidermis here okay. 21:20 So that's like the layer you're seeing. 21:23 But below that you have the dermis. 21:26 And within the dermis is where all the blood vessels live. 21:30 It's where your sebaceous glands are. 21:32 It's where your hair follicles are. 21:34 It's where your macrophages like cells that are going to protect you are. 21:38 And so we start damaging this 21:41 and disrupting this microbiome here just like in the gut. 21:46 As if this was the lumen of the gut. 21:48 Once you start disrupting this barrier and it goes into the bloodstream, 21:52 it gets to go further into the rest of the body. 21:55 So it's the same thing. 21:57 It's just we're looking now from the outside in versus the inside out. 22:01 So I wanted to show you my little skin model. That's what I want. 22:04 I want to know why you have that. 22:06 That's just the coolest thing ever. 22:08 Because I love anatomy when I'm an anatomy geek. 22:12 Yeah. Me too. Now I need one of those. 22:14 Well, okay. We'll talk later about where I 22:18 wish. 22:20 Yeah, we do a holiday 22:21 grab bag every year, and that's going to be mine. 22:24 It's a good one. 22:26 I mean, I've got a brain model. 22:27 I got all kinds of models. 22:29 So I will tell you that where I went to medical school was in Europe. 22:33 And when we used to study anatomy, two things. 22:38 One, a lot of us actually had our own human skeletons. 22:42 And we're not talking about the plastic. 22:44 The real deal. 22:45 Wow. The real deal. 22:46 And, you know, obviously I did not bring them back. 22:50 You know, if I 22:50 carried them back to the US in a suitcase, I would not be here right now. 22:54 But they were ones that were donated to the university for studying. 22:59 Right. 23:00 So like that, medical students can study it. 23:02 But what we used to do is before an anatomy exam or anatomy lab, 23:08 we would go in. 23:10 There's always a porter guarding like the cadavers and the bodies and stuff 23:14 like that. 23:14 Because, you know, we got to go in and see muscle origin 23:17 insertion and, you know, just memorize all this stuff. 23:21 So when we're looking at the body. 23:23 And so we used to go bribe this guy at 6:00 in the morning. 23:29 Can we have an extra hour. 23:31 We need to study this anatomy. 23:34 So we, we bring him some like breakfast and be like, can we just go study? 23:38 And this is literally to do something good to go study. Right. 23:41 So it wasn't like a bad bribe. But 23:45 but yeah, the things we do to 23:47 learn what's going on in the body. So 23:51 all right my next question for you. 23:53 So this is where if you're okay with it, I would like you to get on the record 23:56 with. 23:57 You've said that conventional cosmetics and personal care products 24:01 may be among the single worst sources of toxic exposure and modern life, 24:06 and that's a pretty bold claim, and our audience really deserves 24:10 a full explanation around this, that what we are 24:13 putting on our skin, why it's so dangerous. 24:17 So can we go into some of the ingredient categories that, you know, maybe people 24:22 have kind of heard the words thrown around or they've seen on their shampoo bottle, 24:26 like something free, like, can we talk a little bit about this? 24:29 Yeah, I'd love to do that. 24:30 So yeah, I did say that and I stand by that. 24:33 Why do I say it's likely the current most dangerous? 24:38 Partly because of the lack of awareness. 24:42 All right. 24:42 So that's a big part of it because I would have said if you asked me 24:45 15 years ago, I probably would have said the food were putting the northern mouth. 24:48 But a lot of people, because of folks like you, 24:50 are much more aware of that aspect of things. 24:52 So that's part of it. 24:53 The other reason is because the average woman in the United States, for example, 24:58 you puts 168 different chemicals on her skin every single day. Why? 25:02 Because she's using about 12, 13 different products on average a day. 25:06 So it's the sheer volume. 25:08 And if we I would say this like, you know what, 25:11 if I put deodorant on once a year, I wouldn't be having this conversation. 25:15 But we're putting these chemicals on every single day 25:18 Darfur day, week after week, year after year, decade after decade. 25:22 Okay, that is an immense amount of chemicals into the body. 25:27 And you talked about, you know, medical school, you probably 25:31 had to go through chemistry class, if you remember chemistry classes. 25:35 Many people don't because it was way back in high school for for some folks. 25:39 But what happens when you put two chemicals together? 25:42 They create a different chemical. 25:43 What happens when you put three, five, ten? 25:45 They create different chemicals. 25:47 We don't know what all of these different chemicals are. 25:52 You're asking me and I will. 25:53 I'll hit some of the most common, most popular, but 25:56 we don't even know what happens when they all convene together. 26:00 But it can't be good. 26:01 I don't think it's diffusing. 26:03 I don't think it's it's it's defuzing rather than. 26:06 I think it's making matters worse when you put these chemicals together 26:09 inside your body. 26:10 And one more thing with your wonderful model there. 26:13 So the chemicals are going in many cases, like we talked about you into the 26:18 bloodstream down they go into those blood and they shoot around your body. 26:22 And where do they get stored in the organs throughout your body. 26:27 And so I call it it's not it's death by a thousand cuts to be extreme about it. 26:33 Meaning you will you pay the price increasingly and over time. 26:37 So when I address 26:40 the folks that I do, you know, middle age and golden years 26:43 people, in those years we have we have been doing this a long time. 26:47 And so there's probably for just about everybody, a lot 26:52 that has built up inside of our bodies and our systems. 26:55 Sadly, some of these have a half life that's ridiculously long, 26:59 but you can do a lot about a lot of them, like PFAS. 27:02 They're probably, you know, the worst, you know, like people are chemicals, 27:08 pear and poly, floral like it's such a long way, but just call them PFAS. 27:14 Unfortunately, there in a lot of products and there are a lot of other things today 27:17 and they have a long half life. 27:18 They call them forever chemicals. 27:21 You can still reduce the consumption of these and make a big difference, 27:24 but there's tons of other chemicals that are very common. 27:27 So let me let me preface that part of the conversation. 27:30 There are at least 10,000 different chemicals that are used 27:34 in cosmetics and personal care products today, 10,000 27:38 of which other countries, like I identified, have said at least 1600 27:42 that we know of are so bad we're not going to use them here. 27:46 Again, the US is only 11. It's crazy right? 27:49 But the point is that we can sit here all day long, 27:52 and I've got pretty long list in my head, and we're still never going to be able 27:56 to identify on a package all the worst offenders. 28:00 But I will give you some very common ones. 28:02 Phthalates for a l a t e s 28:06 is probably one of the top five worst offenders out there. 28:11 And they're like plasticizers. 28:14 They're used to make product flexible. 28:16 They have other purposes as well. 28:17 Anyway, the point is that they're common in skincare products. 28:21 And, you know, other cosmetics. 28:23 I mentioned PFAS forever chemicals. 28:25 I'll give you my you know, I'll give you the level one sheet. 28:28 What I look for, there's two things I'll look for. 28:31 And I'll tell you in a moment though. 28:32 So I'll do a little cliffhanger for you on that front. 28:35 But there's a trick, listen, which is an interesting chemical, 28:39 because I think it was 2016. 28:42 There was a big battle over it being in in soap and they found, 28:46 yeah, it's really not good for you at all. 28:48 So they banned it from soap. But guess what they didn't do. 28:50 They didn't ban it from anti-aging products that you're putting on your face. 28:54 That's crazy when you do like wait a minute. 28:56 So it's you said, yeah, it's bad. 28:57 So we'll keep it out of the soap because that's where they made a big fuss. 29:00 But quietly, they still allow it. 29:03 And other products that go on your skin and thought is crazy. 29:07 There's formaldehyde producing or releasing preservatives in skincare 29:12 products. 29:13 Yes, that same formaldehyde that preserved the frog and biology class. 29:17 And it's it's a known carcinogen. 29:20 This one is not even an argument. 29:22 It's a known carcinogen. And it is allowed. 29:26 And it is common in skincare and other cosmetic products. 29:31 Oh, and then the sodium. 29:32 It's the sulfates. 29:34 Basically sodium laurel sulfate. 29:37 What does that do that produces foam. 29:40 And here again we've been trained on a couple of things. 29:44 So we've been trained to think that once when thought was 29:47 soap or shampoo lathers up and it must be good. 29:50 It's working. 29:51 That's a psychological mechanism that has zero validity. 29:55 In fact, what that means is it's probably got the sulfates 29:59 in them that I mentioned that are not good for you at all. 30:03 Foaming has zero to do with effectiveness, but it's a psychological mechanism 30:07 just like smells. 30:08 And that's my little cheat. 30:10 Number one, what do I look for on a label? 30:13 First thing I look for most importantly, and not all products yet 30:16 have them is certified organic or some other 30:21 independent verification. 30:23 Not something the company which says because companies can pretty much 30:26 say anything they want to say. 30:28 Independent verification that the thing is 30:31 free of these synthetic and horrible chemicals. 30:35 But if I don't see that and still some products, some types of products out there 30:39 don't have that yet, I then look for does it have this in it fragrance? 30:45 If it says fragrance on that ingredient label 30:48 or the French variation which is parfum, then 30:52 sometimes I'll call parfum and sometimes I'll call it very generically scent. 30:56 Those three words mean the same thing. 30:58 I put it right back. 30:59 There's no way I'm using that. Why? 31:01 Because that means it's got anywhere from dozens 31:04 to hundreds of chemicals hidden in that one word. 31:09 Chances are extremely high that that's the case. 31:13 And there have been you know, they've broken down and they done studies. 31:17 And these are chemicals that you don't want on your skin or in your body. 31:22 So I put it right back. 31:23 Why can they get away with doing that. 31:26 Because it's a legal trade secret. 31:29 How they get whatever the smell is that might, 31:32 you know, that they're associating with effectiveness. 31:35 It's all fake. 31:36 And it's just like I told you, the foaming action, it's all fake, these smells. 31:40 But again, people have associated the smell of, you know, berries or lemon 31:46 or musk with effectiveness or beauty or whatever the case may be. 31:50 Those are all synthetically created and that's their trade secret. 31:53 They are allowed not to tell you. 31:55 And so a lot of times 31:56 I'll throw other ingredients that they're putting 31:58 in this product that you don't want on your body under that label. 32:02 So I put it right back when I see that. 32:05 Wow. Okay. 32:06 So I want to go back to a couple of these and talk a little bit about it. 32:10 But before we kind of review them a little bit, I want the audience 32:14 who's listening or watching to just think about what they did this 32:19 morning from, you know, taking a shower, the soap, the body soap. 32:24 They used, the shampoo they might have used, then
Fast Food Analogy for Skincare and Whole-Food Alternatives 32:28 the body lotion they put on their body after they got out of the shower, 32:33 then the toothpaste they used to brush their teeth, 32:36 the mouthwash they might have used, then 32:39 maybe they put on a perfume afterwards. 32:43 And then, you know, for women, if they started putting on their makeup. 32:48 Right. 32:49 So if they put on their foundation, their concealer, their mascara, their 32:53 I shudder, their blush, 32:54 their lipstick, I'm like already counting on multiple hands here. 32:59 Right? So right. 33:00 And inside each of those 33:04 products is multiple, 33:06 multiple chemicals is what Bryan is saying to you. 33:09 So I'm just going to list off a couple of things 33:12 that are so common that 33:16 like once you kind of know about it, it's kind of mind boggling like that. 33:21 It still exists, right? 33:23 So for example, formaldehyde, I see that all the time. 33:27 But because I work in a pathology lab, this is how we preserve like specimens. 33:32 So they stay put. 33:33 And it's super, super toxic. 33:35 So toxic that we actually have to wear. 33:37 Kind of like how radiologists have to wear a little like, 33:42 radiation meters. 33:43 We have to wear formaldehyde meters to make sure that our bodies 33:47 aren't getting exposed to this. 33:48 And now I've been doing this for decades, since the early 2000. 33:53 Just say I've been in a pathology lab, right? 33:56 So I'm very intentional about like, okay, that is the job. 34:02 How am I clearing it out for my body? 34:04 How am I protecting everything? 34:05 So formaldehyde is one for sure. 34:07 We have a lot of exposure to that. 34:09 Triclosan is interesting because that I still see 34:13 in some antibacterial soaps, which if we want microbiome on our hand. 34:20 Yeah, well. 34:20 How would we use an act like I never meant that soaps. 34:24 But this is also part of that. 34:26 Like, okay, you've been trained to understand something 34:30 one way without understanding the full picture. 34:32 But triclosan I have seen in a lot of antibacterial soaps. 34:36 So in the hospitals, those little pumps where like you walk in, 34:40 if you read them, depending on which hospital. 34:42 Yeah, they still have trickle sand in them. 34:43 And now you're walking into the hospital, you're doing your little antibacterial 34:47 or you're outside of patients room, you're doing a little antibacterial. 34:51 I mean, the whole logic behind it is like mind boggling to me. 34:55 So listen, I still see a lot formaldehyde, sulfates. 35:00 So for the individuals listening, when you go buy 35:04 your shampoo and stuff, you're going to now start seeing sulfate free. 35:08 But just remember, just like food where they might remove 35:14 sugar and say sugar free, they might be putting something else in there. 35:19 So you have to read the full label, not just what's on like the 35:23 the front part of the label, just trying to get those key words into your, 35:28 your brain there and then I want to know, 35:32 because I don't know the answer to this, but 35:35 perfume 35:36 definitely in this country, like all the stuff that's in the stores 35:39 and shops and stuff like that, I'm 100% I agree with, 35:43 but what about the ones that are being made in other countries, 35:48 like so for people who travel and maybe they go to 35:51 like a factory in France that makes their own perfumes 35:56 and you can actually see like, okay, these are the plants they took it from. 35:59 And this is how they do it with the roses, and this is how they make the scent. 36:04 What would you advise people on that. 36:08 So there's echo which is there more advanced? 36:11 Honestly in a lot of ways. 36:12 And they've got much I could tell you as a company with Purity 36:16 Woods, it's, it's so strict to get your products into Europe. 36:21 You have to demonstrate, you know, that you've met all of these requirements. 36:27 Again, they ban 1600 ingredients, you know, for starters. 36:31 So when you are or 36:35 if it's in perfumes and stuff like they're required, basically it's kind of like a 36:40 to the extent of cigarettes where they give you warnings basically 36:44 on, you know, on a pack of cigarettes. 36:46 You know, 36:46 I think they still 36:47 I don't even seen a pack of cigarettes in years, but they used to 36:50 I'm sure they still have the warnings on them. 36:52 So there's a lot of more communication. 36:55 It's a lot more apparent to the consumer what they might be getting into, you know, 36:59 and yeah, I can't go to too deep because I haven't been in France in decades now. 37:04 I'd love to go back to France, by the way. 37:06 I loved it there. 37:06 But anyway, yeah, but they it's much, much more open 37:11 communication about these things and strict requirements on. 37:15 So you know, in Europe you know, look for echo 37:18 certs on the products for example, which by the way 37:21 is not strangely not as strict as certified organic. 37:25 Here again, I don't you know, we always talk. 37:28 If I start talking about the government, I know I'm 37:31 going into very careful territory, but I will just say this one thing, 37:35 the only thing besides food produce that the 37:42 certified organic was 37:43 applied to is cosmetics and personal care. 37:47 So that is the government acknowledging. 37:49 So in this one way they were very smart because they're saying that's food too. 37:54 So it's what I, what I was talking about at the very beginning, 37:57 you're feeding your body that as well. 37:59 They're not putting that on furniture. 38:01 You know, certified organic. They're not. 38:03 The USDA is not putting that on anything else 38:05 besides two things the food that goes into your mouth and on products that go on to 38:11 and therefore into your body through your skin. 38:13 So I thought that was very interesting. 38:14 Like a good job on that one guys. Yeah. 38:18 All right. 38:18 So let's do a little comparison with food. 38:21 You use an analogy where you compare conventional skin 38:26 care products to fast food. 38:29 Can you unpack that comparison? 38:32 Because I think it will reframe a little bit 38:36 the way that people think about or should be thinking about 38:39 what they even buy at a drugstore, right? 38:42 So whether they're going to our top chains of drugstores, how are we comparing 38:47 conventional skincare products to fast food? 38:50 Right. 38:51 It's a really, really great question. 38:53 So well, continues my answer. 38:56 When you're 38:57 pushing your grocery cart down the cosmetics and personal care aisle. 39:00 First of all, if you remember nothing else 39:02 from this conversation, just remember you are pushing it down a food aisle. 39:06 Okay? 39:07 Now people will say, just like they said 20 years ago, which I did here. 39:10 I remember all of that as much younger those in the early, early days. 39:13 But you know, why would they allow that into, you know, into food. 39:16 So the conversation then was about to if if processed foods were so bad 39:20 they wouldn't allow it, you know, 39:22 and then they were calling some of the doctors 39:24 who were trying to expose a lot of this quacks, you know. 39:27 What do you mean? You know, my Wonder Bread is bad. 39:29 If it was that bad, why would they allow, you know. 39:31 So now we're kind of at the phase where still some people are like, 39:34 well, why would they allow all these chemicals 39:36 and products if they were really that bad? Wow. 39:38 Because they can get away with it. 39:39 They're, you know, multi hundred billion dollar industry. 39:43 It's really the chemical industry which is even bigger than that 39:46 that that benefits from that. 39:48 So they can and they do allow that. 39:49 Why is it like fast foods. 39:51 What are these ingredients doing these synthetic ingredients doing. 39:53 Why are they in the products in the first place? 39:55 Because they are super cheap 39:58 for the companies that make the products. 40:01 They're super cheap ways to preserve the product on a on a shelf. 40:05 They're super cheap ways. 40:07 For two, you talked about chemicals, two different chemicals to mix, 40:11 so they help the chemicals stay together inside the other horrible chemicals. 40:16 One of the worst classes of them are called penetrators. 40:20 What do they do? 40:21 They put these chemicals in these products that don't. 40:25 What they do is they accelerate the penetration 40:27 into your model, into your skin. 40:29 They make it go faster. 40:30 So you get these short term results quicker and you're like, 40:33 oh my God, it works. 40:35 It really is making my skin smooth or whatever the thing may be 40:38 for that particular product. 40:40 So just like fast food, when we go eat, 40:44 you know, those foods have been scientifically maneuvered 40:48 to the bliss point, just like processed foods as well. 40:51 And fast foods. What's the point? 40:53 You know, it's the perfect balance of the most basic senses, 40:56 sweet mommy, or the field of food and sugar. 41:00 And so all of these foods 41:01 have been carefully engineered to appeal to us in their most base sense. 41:05 So we go eat fast food and like, oh my God, this is yummy. 41:08 You know, that's the idea, right? 41:09 And in addicts quotes around that, I have to be careful with that. 41:12 But it addicts a lot of people to the food 41:15 because it's enjoyable in the moment 41:18 and then we feel like crap to be frank about it. 41:22 An hour later, a day later, a week later. 41:24 Certainly as time goes on, it really, really impacts our health and well-being. 41:28 It's the same situation with these products. 41:31 Yeah, they do have some immediate effect 41:35 or relatively immediate in the world of anti-aging. 41:39 I talk about retinol. It's synthetic. 41:41 A lot of people don't know that. 41:43 It's it's synthetic chemical. 41:45 It's the superstar chemical out there, but it's synthetic. 41:49 And there's a reason that it makes so many people skin 41:53 red, and it's compromising your skin. 41:55 It's making you more susceptible to skin cancer, to be frank about it. 41:59 But it has an incredible fast food effect. 42:03 Meaning, yes, it does show smoother skin pretty quickly. 42:07 So it does work. 42:09 It's just you're paying a hefty price 42:10 and you're again, it's your prematurely aging. 42:13 It'll help you look a lot older, a lot quicker. 42:16 Maybe not tomorrow. 42:17 It'll look really good tomorrow, just like you'll feel 42:19 really happy after eating whatever fast food they have out there 42:22 the burger might make you feel. Oh, this is amazing. 42:24 You know, an hour later, like, oh, man, what did I do? 42:28 So what would 42:29 be the equivalent whole food skincare product? 42:33 Like? What would that look like? 42:34 A whole food skincare product. 42:36 Like, if we're thinking about, like, the food 42:38 we eat, right, we want whole foods. 42:40 We want unprocessed foods. 42:42 So what would skincare look like? 42:44 When it's a whole food skincare. 42:45 It would look like Purity Woods. 42:49 Well, okay, tell me like me more. 42:54 Yeah. 42:54 Yeah. So well all right. 42:55 So yeah, I mean this is this is, this is why. 42:58 So my story why did I start was because I had the art of anti-aging before that. 43:02 And that was 43:03 that's the information organization doing, you know, fighting the good fight. 43:07 Like you are trying to put evidence based health and wellness knowledge out there. 43:13 It's a little more of a selfish start to the Purity Woods, 43:16 because I noticed around my eyes and my wife simultaneously. 43:20 We had a lot of crow's feet, as they're called, 43:22 you know, and I'm like, I know exactly what. 43:25 I've been in geek for years and years and years. 43:27 I've been researching, you know, plants, you know, 43:30 that work well for the skin, for our health, in many other ways. 43:33 And I'm a geek on that front. 43:34 And I knew what I wanted and I knew what I didn't want, 43:36 which was all these chemicals. 43:37 So I know what I'm looking for. 43:39 I couldn't find it in the United States. 43:41 That's the long story really. Short. 43:43 Could not find it in a certified organic format. 43:46 I'm like, that's all right. 43:47 So I had to. 43:48 Again, real long story short, I went to Canada, 43:50 you know, worked with a formulator over there. 43:53 And that was the first product I was the first. 43:56 And my wife was the first customer. It worked like gangbusters. 43:59 I'm like oh my God I have to I have to offer this to people. 44:02 And that is still our best seller today. 44:04 That very first product is the age defying Dream Cream. 44:07 So that is what a Whole Foods product looks like. 44:10 So what does it contain? What is the. 44:12 There's more than one magic ingredient, but the one I like to put the spotlight on 44:16 because it's so different is red maple leaf extracts. 44:22 There was a study in 2018 of the University of Rhode Island showing 44:25 that red maple leaf extracts contain unique 44:29 compounds, 17 of which have not been found yet elsewhere in nature. 44:33 I'm sure they're out there somewhere, and they actually block elastase. 44:36 Elastase is what is an enzyme that breaks down elastin, you know, 44:42 so we had talked and there's probably 4 or 5 most key components 44:48 here. 44:48 Yeah. There we go I love you. Yeah. 44:50 So what happens as we age. Right. 44:53 So you got your epidermis. 44:55 Well underneath here in the kind of 44:58 very superficial dermis part when you have sun exposure, 45:04 aging, the process, we get something called solar elasticity. 45:08 And under the microscope to me it looks bluish. 45:11 That's not really what's happening. 45:12 It's the elastin that Brian is talking about. 45:15 Instead of those fibers being nice like taught in a tennis racket, 45:20 they get kind of like a tennis racket that's been the strings have been played 45:24 and beaten up. 45:25 And, well, that's where you're getting the wrinkles.
Real-World Results and Reducing Toxic Load 45:29 So it's the loosening of that process. 45:32 Yeah. I mean, yeah. 45:33 Really two of the three super key, key things you want to do, your skin is help 45:37 your body increase the strength, like you said, is perfect of the elastin. 45:42 And people have heard this one more collagen and then, 45:46 of course, hydration and moisture. Super important. 45:48 Now there's antioxidants and other things that go deeper than this as well. 45:51 But so the whole food ingredients, this is what we talked about. 45:56 This is the nutrition. 45:57 And by the way, 45:58 these ingredients, when you are putting these plants on your skin, your microbiome 46:02 that we're going back to that now. They're happy. 46:03 They're happy. 46:04 They're getting food, you know, just like you feed, you know, 46:07 the the microbiota inside your body. 46:10 I'm sorry. The Michael bailout. 46:11 It's trying to I'm trying to find. 46:13 You got another model. 46:15 To make sure I got my eye cream in there because I have the other cream. 46:18 I have to start you to that. 46:21 Like, what's she doing? 46:23 Hello. 46:24 Maybe I started with the wrong one. 46:27 You're fantastic with props. 46:28 I got to remember that because it's a highlight. 46:31 Let me see. All right. 46:33 Yes. I'm so excited. Okay. 46:35 The eye cream is going on tonight. 46:36 I've got it right here. 46:38 That's sweet. 46:38 You're real. Deal. 46:39 You weren't kidding. 46:40 You do use them. 46:42 Yeah, yeah, but I didn't use this one. 46:44 I use, like, the face one. 46:45 I didn't open this one because I didn't realize there were different, but. 46:49 Okay, I'm going to do my red maple tonight. 46:51 I'm excited. Okay. Yeah. 46:54 I'm glad you're doing this. 46:55 So that's just one, right? 46:57 You talked about sun damage. 46:59 Weather damage. So there's a Astor's anthem. 47:02 It's called Astor's anthem is derived from red algae. 47:06 And it's the same stuff. 47:08 This red algae is what, 47:11 like the salmon eat that 47:12 makes them pink flamingos eat, that makes them pink. 47:16 And it's a powerful compound. 47:19 And that actually helps reverse the appearance of weather damage. 47:24 Sun damage looking skin. 47:25 I mean, it's a powerful ingredient. 47:27 Now that's in the age defying dream cream. 47:29 I mean, here, here I could start geeking out because I 47:32 there's you know, Abla, I know you know amla. 47:35 Oh, we've got amla in my product. 47:38 Yeah, of course you do. 47:39 Yeah, just your product. Tremendous. 47:42 And it's wonderful into the body and it's wonderful onto the body. 47:48 And multiple of our products have amla or Indian gooseberry in them. 47:52 It's sky high in vitamin C and other key antioxidants. 47:57 Super beneficial for so many different reasons for for your skin. 48:01 Another one that's sky high in vitamin C and other antioxidants is camu camu fruit. 48:07 And the extract of that is mango seed extract is in multiple of our products. 48:13 We have a fern that's exceptional. 48:14 So the point is that it's a again it's all it's all plant based, all plant based. 48:21 And there is a lot of science behind these. 48:24 You know, it's also a lot harder to do, I'll be honest with you. 48:28 So at Purity Woods we have 7 or 8 different key products. 48:32 Right. Not 40. Not 50. Why? 48:34 Because it's it's a lot harder to do, 48:38 but they are so darned effective. 48:41 I've been around 48:42 natural products for decades now, and I'm associated with some other ones, 48:46 but I've not seen the type of love that I have for these products. 48:48 And because it is, it's it's kind of what you said. 48:50 You're feeding your skin the right whole foods that have effect 48:54 that you could see 48:55 pretty darn quickly in a lot of situations and that are actually good for you. 48:59 And they're certainly not bad for you 49:01 in the sense of loaded with a bunch of toxins. 49:04 Yeah. I mean, you have very similar story. 49:06 You are looking for a solution you could not find. 49:09 You produced it. I did the same thing with trevally. 49:11 And as I now put on my eye cream 49:15 because I don't want to wait till tonight, 49:17 make sure I got some of my my red maple here. 49:22 We'll make sure we're doing it. 49:24 All right. So another question for you. 49:26 You've reached millions of people with this message, right. 49:31 Has there been a moment where, 49:33 you know, whether it was a specific person, 49:36 a letter, a conversation where you you felt that 49:41 somebody health genuinely turned around because they finally understood. 49:45 All right. 49:46 Like what I'm doing to my skin and how it's related to my gut 49:50 and my aging and all of that. 49:52 Do you have an example of anybody? 49:55 Yeah. 49:55 You know, in all these years, nobody's ever asked me 49:57 that question of that directly, which I love. 49:59 I'm glad you did. I, 50:02 you know, through nowadays, you know, it's often through through 50:05 a team of people who receive messages 50:09 like emails and stuff like that, and 50:12 they know to send me those messages and they come in quite a bit. 50:16 What people often tell me is 50:20 because the very first thing I say is reduce first and fourth, 50:24 even if you're not going to use Purity Woods, okay, reduce your use. 50:29 It's very, very difficult to tell anybody. 50:32 Cut it all out. It's just like saying cut all toxins out. 50:34 That's impossible today. 50:35 But I'm telling you, even a reduction, taking the dial down, switching 50:39 some of these products. 50:41 When people do that, they start to see certain. 50:45 And I have to be careful because I don't want to make specific claims. 50:48 But many people see symptoms that they didn't 50:51 understand the source disappear. 50:54 They have. They might be. 50:55 It's certainly associated with some of the skin conditions 50:58 we talked about, but it's also things like sinus issues. 51:01 I hear a lot from people. 51:03 I had sinus issues. 51:04 I didn't know why, you know, and I, you know, 51:07 cut out all of my, all of the and here's the other thing I tell people, like, 51:11 if you're going to make a choice about where to start, 51:13 you know, 51:14 like you brought up and I brought 12 personal care products a day on average, 51:18 I think. And that always sounds low to me, you know? 51:20 But however many of you use, 51:22 those that you apply directly to, your skin is where I would start. 51:26 Because they're sitting on your skin. 51:27 They're designed to penetrate into your body. 51:30 I told you, a lot of them have penetrators that suck those horrible chemicals 51:33 deeper, faster, if you're going to choose between that and shampoo. 51:36 I'm not saying shampoos loaded with all the junk that they're loaded 51:39 with are good, but I'm saying you rinse a lot of it off pretty quickly. 51:44 Some of the residue still such, 51:45 but if you're going to make a choice, where do I start? 51:48 Your moisturizers, your creams, whatever it is, move away from that. 51:52 When I've told people just to do that, a lot of people have noticed 51:56 symptoms of old aches. 51:57 I mean, a lot of variety, reduced dizziness. 52:01 You know, these are these are all coming to mind now. 52:03 And it's it's a joy to hear that, honestly. 52:07 You know, because you're making a difference to somebody. 52:09 You know, we suffer with a lot of these symptoms. 52:11 And so often they are chemical associated, whether they're chemicals 52:14 in these products, chemicals and the indoor air in our homes. 52:17 And sure, you know, folks are aware of. 52:19 So yeah. Yeah. 52:20 So if anybody is listening and they're like, you know, 52:24 I always seem to have a headache by this time of day 52:27 or I feel fatigued by, you know, the afternoon 52:31 and you've cleaned up your nutrition, you've optimized your sleep. 52:35 You've you know, you're moving your body. 52:38 Maybe you haven't examined all the stuff you're putting on your skin. 52:42 So, I mean, after listening to this conversation, 52:46 I really think that that's something people should be reevaluating. 52:49 So my last question for you, and I want you to be concrete as possible, 52:54 because a lot of our listeners are getting so much information. 52:59 So if people have been using the same 53:03 and I'm not even going to name these products, 53:04 but the same shampoo for decades, the same moisturizer for decades, 53:10 the same deodorant for decades, the same Cologne for decades. 53:15 Right. 53:16 And never thinking any of this could affect their microbiome, 53:20 whether that's to skin microbiome, their gut microbiome, 53:24 their overall health, what are the three 53:27 most important things that they should start doing this week 53:31 to reduce their toxic load to both support their skin and gut microbiome? 53:37 Three specifics, right? 53:40 Number one, like I said, 53:42 consider first and foremost those products you are plying applying 53:47 directly onto your skin 53:50 and try to make a move there first. 53:53 I would say if you're going to narrow that down even more, 53:56 what are you putting on your skin at night before you go to bed? 54:00 And so now you're supposed to be in a regenerative mode. 54:03 You're supposed to be in a mode where your brain is clearing 54:06 toxins out of your head, and especially on your face 54:10 if you're putting stuff on your face, even if you have an allegiance to it. 54:14 Apologies if you've had an allegiance to a product for years or decades. 54:17 Like you said, if it contains 54:21 the fragrance. 54:22 We talked about these other questionable chemicals that we talked about. 54:26 I would make a move their first. 54:27 So I went really narrow, especially the ones you're putting on 54:31 your face at night when you're supposed to be in regenerative mode, when, 54:34 by the way, your skin is, is actually consuming, 54:38 you know, all night long whatever you put on it, I would switch that 54:41 first and foremost, very specific. 54:45 I would do more than that. 54:46 But if I'm going to pick one thing to start with, that would be, you know, 54:49 the one thing when you do go to your grocery stores, to 54:53 wherever you're online shopping, whatever you may do, try to give your 55:00 give your dollars. 55:02 It doesn't have to be to Purity Woods, but companies like ours is. 55:05 Another thing is there are good folks fighting the good fight out there. 55:09 We're not the only ones. We have competitors. 55:12 There's some good ones out there. Okay. And I'll be the first to say that. 55:14 Of course I want you, you know, trying Purity Woods. 55:17 But we'll look for those organizations with things 55:21 like deodorants, which is a very key, you know, place as well. 55:25 It's a very thin layer of skin under your arm. 55:27 The thinnest is under your eyes. 55:29 So you put stuff. 55:31 I watch you doing it under your eyes and like, 55:33 thank God that's our product because this is the thinnest 55:36 layer of skin, the penetrations fast. 55:39 It happens to be near your brain. 55:41 You just want to be very careful of some key parts of your body. 55:44 So when you go give your patronize in the positive sense, 55:50 the organizations that are fighting the good fight who are certified organic, 55:55 number three, I'd say to you, is 55:58 frankly, back to number one then and then make the, you know, the shifts 56:01 to other things that you're 56:02 putting on your skin first and foremost, like I said, deodorant and those things. 56:06 And then the third thing, and you brought it up earlier and I just 56:09 I really have to tell people to be careful of this. 56:11 We call it greenwashing. 56:13 You brought it up earlier. 56:15 Be careful, because all of these organizations out there 56:21 know that the message that I'm sharing that you're sharing is getting out there. 56:24 People are becoming fast educated about all this, 56:28 but most of them still are cutting corners tremendously. 56:32 They're playing you and they're putting on their labels paraben free. 56:36 And yes, it's paraben free, but you turn it around and there's 56:40 55 chemicals you don't want on or in your body in it. 56:45 They're just playing you. It's called greenwashing. 56:47 Be very careful about, you know, them playing you. 56:51 Basically, the problem is that there's very little regulation. 56:55 And so you could say organic in big letters on the front 56:58 and then you turn it around. 56:59 What that means is there's two ingredients that are organic. 57:02 And there's again 45 that are synthetic. 57:05 They're not breaking any laws. 57:06 They can do that. And they're doing that for a reason. 57:09 They're taking advantage of people. 57:11 So be very careful with greenwashing. 57:12 Look for those certifications, like I said, certified organic echo 57:16 certified in Europe. 57:18 There's some states that have strong certifications. 57:20 And also, I told you my little litmus test if I see fragrance in there, 57:24 I put the product right back. 57:26 So those those are three very key things I would recommend. 57:29 All right. 57:29 Perfect. 57:30 Brian, this has been a genuinely eye opening conversation. 57:33 The idea that the products most of us have trusted for years 57:37 might be quietly undermining our gut health, our skin health, 57:41 and that there is actually a clear path to doing better. 57:45 And that's a message I want everyone to carry with them. 57:48 Now, if people want to learn more about your work, find you. 57:53 Where are some of the places we can send them? 57:56 Yeah, you can go to the Art of anti-aging. 58:00 Com and we have a great blog I think people enjoy there. 58:04 And again, it's all evidence based. 58:08 Anything having to do with healthy aging and longevity over there. 58:10 And then there is Purity woods purity woods com head there. 58:15 Try anything. 58:17 But if you're if you're going to start anywhere, you know, a lot of folks 58:20 do start with that signature product called the age defined dream cream. 58:25 Perfect. 58:26 All right guys, you hear it? Heard it here. 58:28 Your gut and your skin are in constant conversation. 58:32 The question is whether you're putting your body on your body. 58:36 And if you're helping that conversation or quietly disrupting it. 58:40 So thank you so much, Brian and everyone. 58:43 Stay tuned for another episode coming up next. 58:46 Don't go anywhere.
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