From Artisan to Infrastructure
22 days ago
- The Artisan Model Is No Longer Sustainable – Functional medicine is no longer competing with conventional care alone. AI tools and venture-backed platforms are redefining expectations around speed, cost, and convenience. Information is no longer scarce, and solo practitioners can’t rely on expertise alone to stand out.
- The Winning Model Is “Full Stack” – Successful clinics must balance Convenience and Connection through structured systems. This includes objective outcome tracking, a team-based model (Provider + Health Coach + Dietitian), defined time-bound programs instead of hourly visits, and recurring membership models that create stability and continuity of care.
- The Infrastructure Now Exists to Scale – For the first time, the technical tools are available to support whole-person care at scale. Through partnership with Fullscript—including integrations with Rupa Health, Oura Health, and WHOOP—clinics can integrate labs, wearables, and branded testing pathways. The Future Proof Your Practice 5-Day Challenge (Feb 23, 2026) is designed to help practitioners implement this step-by-step.
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