He Sold 700+ Clinics: The IV Therapy Playbook They Don’t Teach You | Ben Crosbie | Ep. 85

The IV therapy industry is exploding—and today we’re unpacking how it really scales with franchise powerhouse Ben Crosbie, CEO of The DRIPBaR and leadership board member of the American IV Association (AIVA).

Ben reveals the playbook behind selling 700+ territories, opening 100+ clinics, expanding into Canada, Bermuda, and India, and why the future of wellness looks like a hub-and-spoke model with IVs at the core.

We also dive into the VIBE Conference (Sept 26–28, Orlando)—the world’s largest vitamin infusion business expo—plus the emergence of Health Brands, a collaborative path toward industry roll-ups and smarter vendor alignment. If you’re a clinic owner, investor, or wellness entrepreneur, this one’s a masterclass in franchising, operations, and durable growth.

What you’ll learn:

• How Ben went from Tapout Fitness to scaling The DRIPBaR
• Why IV therapy, peptides, ozone, NAD & precision IVs are winning
• Franchise vs. independent: the real costs, risks, and support
• The industry’s shift from “fad” to finance-validated category
• How to prepare your clinic for future roll-ups (AUVs, vendors, systems)
• What to expect at VIBE and why AIVA matters for safety & standards
• The MAHA movement (Make America Healthy Again) and youth-first prevention