Preventive Cardiology, Direct Care Models & Physician Wellness

How can interventional cardiologists pivot to preventive health while staying in medicine? Dr. Peter Crane chats with Dr. Troy Badger about his AFib wake-up call, founding a concierge practice, social media’s role in education, and advice for mid-career physicians facing burnout.

Vital listening for doctors redefining their paths and patients prioritizing prevention.

⏱️ Timestamps

00:00 – Introduction and Dr. Badger’s backstory in cardiology
01:00 – Training in the Intermountain West and traditional practice insights
04:00 – Founding Cardio Strong MD: Concierge model for preventive cardiology
07:00 – Challenges of cash-based models: Marketing, patient expectations, and sustainability
10:00 – Scaling impact: Authenticity in content creation for younger generations
13:00 – Building a social media presence for practice growth
16:00 – Direct-to-consumer healthcare trends: Telemedicine and accessibility
19:00 – Benefits of direct primary care for personalized medicine
22:00 – Logistics: Non-competes, lawyers, online forums, and EMR pitfalls
25:00 – Need for preventive options alongside hospital-based care
28:00 – Building an online platform for opportunities
31:00 – Finding the right employer and reducing call burden
34:00 – Location constraints and open-minded job searches
35:00 – Using spare time for passion projects and community value
36:00 – How to connect with Dr. Badger and final thoughts

🔗 Resources Mentioned

Instagram: @cardiostrong_md
Website: www.cardiostrongmd.com

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