Full Transcript Podcast Introduction and Guest Welcome 0:05 Hey everyone, welcome to the Eat Pray Faith podcast. [music] I'm Dr. Tracy and 0:08 today I have a very special guest and I I feel I've become a [music] good 0:12 friend. I think I talk to you time, Brandon, all the time. 0:15 >> Yes, we have. >> But uh [music] today we're going to be 0:18 talking about flipping the script in the neutrautical industry. And we're 0:22 actually going to talk about a few topics. First, we're going to talk about 0:25 the observational trial that we ran together with MD Bio, your brand, and 0:31 how successful that was. I was kind of incredibly impressed with the outcome of 0:36 your formulas with my clients. >> And then you have a new business that 0:41 you're going to be talking about at the end of this podcast. So guys, stay tuned 0:45 because you're not going to want to miss that, especially the wives with husbands 0:49 with sleep apnea. So please hang on. So Brendan, it's so nice to meet you. Uh I 0:55 would like you just to give a introduction of yourself and your brand 0:58 MD bio for our audience, a little bit of background and how did you come to you 1:04 know being an owner of a brand and trying to change the health industry. 1:08 >> Yeah, thanks Tracy. I really appreciate coming on this podcast and speaking to 1:12 your listeners uh and your following. We, you know, my my background it's it's 1:17 a it's a convoluted starting in finance and and ending up in consumer health 1:23 along the journey going through consumer products and and government contracting 1:28 and all all around but but really honing this concept of of building companies 1:34 and and it was building companies along the way. I've been a serial entrepreneur 1:36 for the past roughly 15 years and so building companies in technology, 1:41 building companies in consumer products again and uh eventually coming into the 1:46 health and wellness space when I moved I'm originally from Chicago moved to the 1:50 west coast where it's you can't go anywhere without um the latest trend
MD Bio Origin and Clinical Trial Mission 1:54 coming at you from health and wellness and so uh started picking up clients and 1:58 from a consulting perspective that way and ending up in the in the cannabis 2:03 space and really the medicinal cannabis space and seeing what that herb or that 2:08 plant was actually doing for oncology patients was doing for for some severely 2:13 uh some severely um uh sick uh individuals and patients. And it it was 2:19 pretty mind-blowing to see that. Um and as I was transitioning kind of out of 2:23 some of those those brands or really into that off that space, I met four 2:26 incredible doctors out of UCLA. Uh and they're the four founders the four real 2:32 founders of MD Bio. I'm the CEO and have been for 6 years. Uh kind of helping 2:36 build the vision and create that and and kind of come to life what their what 2:40 this grand goal was. And and their goal, which was roughly 10 years ago, was when 2:45 they looked in their their practices again, they see a lot of oncology 2:49 patients, but they also see just chronically ill patients. Was what 2:54 supplementation, what neutrutical out there? Because holistic medicine, they 2:57 wanted to bring that into the UCLA system. They they knew they're they're 3:01 four Persian doctors and they grew up if they had inflammation it was tumeric 3:05 that they would take right that their grandmother would make them a tea with 3:08 tumeric and so they they had that background originally but then were 3:13 trained in the highest of western medicine right so you you get this 3:16 really nice dichotomy and so I I love that story I loved I loved who they who 3:21 they are they're incredible humans but they said look these work but where's 3:26 the data behind them working because we want to bring them in and So they 3:30 brought all these supplement companies in and a lot of the data that the 3:33 supplement companies were talking to them about was sales and marketing data. 3:37 This many people reby our product, right? This many people this is how many 3:41 units we sell per month. Well, that doesn't talk about the efficacy of the 3:45 product, right? That just says you've got great branding and marketing and 3:48 you've got a fantastic sales team, right? So their their goal is how do we 3:52 create pharmaceutical alternatives? How do we get people off of Zulpadime, 3:55 ambient, Lunesta, um from a sleep perspective? How do we get people off 4:00 SSRIs um through a holistic way? Um how to do that? If you're going to create a 4:05 farm alternative, you have to run big pharma studies on natural products. And 4:09 that was the big vision that that I met them when when it was an idea and then 4:14 we we that came to life. So over over roughly we've been do I've been doing it 4:19 for six years but the first three years was building the technology to to bring 4:24 in large swats of a patient a big patient population to then test them to 4:29 then uh try different formulations. We created all of our own formulations in 4:33 pain, sleep and anxiety. And we chose pain, sleep, and anxiety because those 4:37 are really the three in our opinion and in their opinion the three biggest um 4:42 the three biggest issues that the general population suffer from. Because 4:47 if you can if someone can sleep better, if they have less pain, if they have 4:51 less anxiety, right? You you there's a lot of tertiary, secondary uh ailments 4:56 and issues that come from that, right? And so if you could go treat that and 5:00 help help alleviate those symptoms and those those conditions, you you've done 5:04 the best work. So we we we went for sleep pain and anxiety. We tested lots 5:08 of different formulations. The majority of them were were worthless, right? The 5:12 majority we would bring people in and they just weren't effective. And 5:15 finally, we tested two formulations on each each different indication, sleep 5:20 pain and anxiety that were really effective for these chronically ill 5:24 patients. People who had been on uh ambient for a decade, we were able to 5:29 create protocols for them to finally get off and it was completely life-changing. 5:32 That was fantastic. Right. So, we ran these observational trials in house, 5:35 kind of what we did with you, Tracy, and we'll go over those those results, but 5:39 that's that was the the nexus of the business is is is testing. It's triing. 5:44 It's data. It's transparency. It's all the things that we wanted that they 5:48 wanted in a supplement business that they wanted from, you know, they didn't 5:52 want to build a supplement business. They wanted to just work with one, 5:55 right? And when they couldn't find one, it was, well, let's build one, right? 5:59 And so that so that's that was and and from there we ran the largest uh 6:03 clinical trials in US history on on pain, sleep, and anxiety. Over uh just 6:08 over 4,000 people we've tested uh in double blind randomized clinical trials. 6:13 So I can go deep in that, but that's the kind of the the story of how we you know 6:17 where we've we've come from. >> Now I didn't know the history of that 6:20 with MD Bio and that you have your founders are actually physicians. I was, 6:24 you know, stalking the website and whatnot and I did see them, but I didn't 6:28 realize the relevance of who they were. So, it's fascinating because when I met 6:32 you, you know, one of the things that I said on my video when I was telling 6:36 people like, "Hey, I just met this brand. We want to do an observational 6:39 trial." And really, it was to bring validity to the alternative health 6:46 industry where we're telling people like, "Hey, supplements matter. They 6:50 count." >> Yeah. 6:51 >> First, they have to be quality, right? we have to make sure that what we're 6:54 taking is actually in the bottle. Uh that it's pure, that it's, you know, 6:58 there's there's studies with efficacy on it. And you were willing to do all the 7:03 work. You were like, hey, if you send us your people, we will put them through 7:07 this trial, we'll give them the product and we'll take the data and we'll bring 7:11 it back to you. And I was I was kind of blown away because I was like, wow, 7:14 people people actually did feel better, you know, and a lot of people the 7:18 majority Yeah. The people that completed the study had massive improvement like 7:24 significant reduction in pain, significant improvement in sleep, 7:29 significant improvement in their mood. So I was really impressed and I was 7:33 really fortunate that you know to be able to do that with you. So really 7:39 awesome. We we love I mean that's the transparency aspect that that we that we 7:44 wanted to create from the ethos of the brand right is if we work with a with a 7:48 pract a wonderful practitioner like yourself Tracy and again everything is 7:53 modeled off of if you go into this brand is modeled off of if you go into your 7:57 favorite doctor's office and and what is what are the traits of your favorite 8:00 doctor right they're empathetic they're knowledgeable right and they're 8:05 tenacious to figuring out what the what the root cause of your issues are right 8:08 they listen and they don't push you out the door. That's that's who luckily who 8:12 our doctors are. And so we grab that ethos and put that in the business. And 8:16 so so why that's so important is because that last part of that that tenacity of 8:21 figuring out what is most effective for the patient, everyone is personalized, 8:26 right? Again, when we run these big studies, and you said the majority had 8:30 had a positive effect to it, but that's still 58%. Right. In yours, it 8:36 was higher. um in yours 80% on the sleep side were improved, right? But again, 8:41 that's a 10-day study and and when we do the big clinicals that are that's the 8:45 real, you know, concrete bulletproof scientific data, it ends up being 58%. 8:51 So, if if one great product can do 58%, well, what about the other 42% of the 8:57 population, right? They they won't see the effect of this product. And so, how 9:01 do we find another blend that's effective for them? How do we find the 9:04 next medication? Cuz when you go into that office with that doctor, what do 9:08 they do? They give you a medication and they don't say, "See you later. 9:12 >> Uh, good luck." Right. They say it works. Here's Yeah, exactly. They say, 9:16 "Here's the treat. Here's the dosing mechanism. Here's how many I think you 9:19 should take and call me in two weeks. Call my office and let's talk about it. 9:23 Is it effective or not? And if it's not effective, let's find the next 9:26 medication that will be effective for them." So that we we we parallel a lot 9:30 of that within the business. And so offering these little studies for for 9:34 you and your your your cohort or your patients, it's actually the same thing 9:38 you would do if you were if you're doing out pharmaceuticals in your office. And 9:42 what I mean by that is is if if you're an MD and you have if you have 9:48 pharmaceuticals, a pharmaceutical rep comes to you and they have bulletproof 9:51 data, right? Um that's what the whole FDA approval and and what you go 9:55 through. You still don't just give it to all of your patients at once. You start 9:59 by a couple patients. You say this month, you know, someone has, say it's a 10:03 high blood pressure medication, I'll give it to a couple people and see how 10:06 that works. A couple, right? And then next month, if that's working, then I'll 10:09 I'll do a couple more and then let's see which cohorts most effective for. Now, 10:13 you're kind of doing your own little your own little trials. Every 10:16 practitioner does their own little trials. And what we said is let let's 10:19 take the guesswork out of it. We'll just do it for you, right? We'll run these
Observational Trial Results and Practitioner Feedback 10:22 studies for you very quickly, very efficiently so that you can get the data 10:26 back and and I can give you the data on your your cohort. So again, just 10:29 mimicking that that doctor office that you wish you your your office probably 10:34 your clinic is like this, right? But but the majority of Americans don't have 10:38 doctors that are that uh invested in their health. 10:41 >> Yeah. Or in outcomes, right? Some some practitioners, 10:45 >> they just are given the meds. And I always say that the psychiatric 10:51 and women's health are probably the two most I don't want to say abused, but 10:57 I'll say it um abused areas of medicine because neither one of them really do a 11:03 lot of testing before they dose out the pharmaceuticals and they're just hoping 11:07 for a great result. You know, that can also be said that there's not a lot of 11:12 research behind what we do. And so, it's because the FDA doesn't really want to 11:18 look at neutrauticals as drugs. They're not classifi they're actually classified 11:23 as food, just so people are aware. >> So, there are no FDA trials over all of 11:29 the neutrautical blends and brands. And especially for a brand, you may use raw 11:33 ingredients that have some studies on them. that when you put those into a 11:37 comprehensive formula in order for you to prove efficacy for you to prove not a 11:42 lot of brands are willing to invest the time in a clinical trial. So the 11:47 observational was a really good idea because it allowed people to try it to 11:52 give real time feedback. Like you said it was a smaller segment. It wasn't like 11:55 the big one that you guys did, but >> yeah, 11:58 >> for those people that it helped, you changed the lives of in in my particular 12:03 case, 60some% of the clientele that participated. That's a huge deal. And as 12:09 a practitioner, it gave me confidence in your product. So for people listening 12:13 today, the point of this podcast is really to give you some avenues where 12:18 you can get products that actually have validity behind them, that we together 12:23 vetted in real time in an observational trial. Uh, and we have real results that 12:29 we're going to talk about today. And then I would like to go through each 12:32 product with you just to give us why it works, right? What are the raw 12:37 ingredients within there that you have found in synergy have worked the best 12:41 for people and and what you've picked. >> So, let's just kind of run through the 12:44 data. Um, so just to let everybody know, I think this happened way back in July. 12:49 >> Uh, yep. you know, when the sun was shining and people actually felt good, 12:53 but a lot of people didn't. And I think we had around, I don't know, 70 people 12:57 that actually clicked the link and opted in to this observational trial that we 13:03 were doing. And we offered three categories. Um, the MD sleep, the MD 13:08 calm, and the MD is it MD pain? Correct. >> MD relief is the pain one, correct? 13:14 >> Yeah. And so what happened was they would opt in and then Brendan's team 13:19 came in with questionnaires, you know, where's your pain level now? Uh they 13:24 received a 10day supply of whichever product they picked. So if they had 13:29 mood, anxiety, or if they couldn't sleep or if they had pain, they received that 13:33 particular product. And then Brendan's team would actually stay in touch with 13:38 these people and gather data throughout a period of time. And what was the 13:43 actual period of time where data was collected because I know there was a few 13:47 people that started late and >> yeah it end it we try and keep it in a 13:53 in a nice closed window. Uh but a lot of times there's stragglers coming in and 13:57 we don't want to not not bring them in and enroll them. Uh so so it ends up 14:01 being about 30 days that that the whole study takes from from all I think you 14:07 mentioned it it's you had roughly 75 I think 60% of them ended up completing on 14:12 average on all three studies. So it takes about it takes about 30 days to 14:16 get people through all of those you know that study and it is and just to note on 14:20 the on the study uh design is 10 days is short right 10 days is very short 14:26 actually to to run a quick study on our on our big clinicals we ran 30-day 14:30 studies um but 10 days is enough as we know from our clinicals is enough for um 14:36 the first drop in in symptoms which usually take about 3 days on average on 14:41 natural products and then it's another 7 days of dosing, titration, titration, 14:46 getting the right personalization for each consumer so that by the end of the 14:50 10th day, we want day seven, 8, 9, and 10 to find the best effect for them, 14:55 >> right? And and the the number one response we always get from these trials 15:00 that we run, and we run a lot of these trials, is why isn't it longer, right? 15:05 And it's I I was just seeing results. Yeah, I'm just seeing results. Well, 15:10 that's you know, we're running a business as well. So we want to show you 15:13 how effective this can be and then and then you know you have the option to 15:16 come in. So sorry I just want to add that on the on the structure. 15:19 >> That's great. And I know your team worked with people to adjust dosages 15:24 which was awesome. So it worked. I'm actually going to bring the study up 15:28 that you gave me the completed PDF and I'm going to ask just to walk through it 15:33 for people just so you're aware. We are going to segment out this part of the 15:36 video and post it so everyone can see it. Uh, but if you want to see the whole 15:41 study, uh, I'm happy to post the link in the bio. So, this was the MD Sleep 15:47 Botanical and I'm just going to let you run through these numbers if you don't 15:51 mind and what you did with the study. >> Yeah. So, again on the study design just 15:54 to give you guys the full the full breadth of it. So, I I mentioned um we 15:58 we drop ship the product to them. Uh, we get them going and they they have two 16:03 options that they can use. So, and we we ask them to do whichever one is most 16:07 comfortable, but we allow them to one is a subjective. So, every day we ask them 16:12 to answer just very quickly 20 second questionnaire, which is really five 16:15 questions, right? On sleep quality, on wakeups, on how they're feeling, right? 16:20 Um or they can and they can connect their biometric data. So if they have a 16:25 wearable, if they're wearing an Apple Watch, a Fitbit, a Garmin, any of them, 16:29 an Aura Ring, we actually we actually wi with their consent and if they if they 16:34 connect it to us, we can get their biometric data and show them how much 16:37 more REM sleep, how much more deep sleep, right? And we can go off of their 16:41 baseline because when we get that information, we can see before they've 16:44 taken the the product and then after. So this data that we're receiving is 16:48 incredibly rich that we we have um and and you see here on this uh uh 43% 16:55 average reduction. So if you look on the bottom left um or it's just down a 16:59 little bit uh the average baseline symptom was 8.1 out of 10. So out of 10 17:05 on average your your patients that wanted to improve their sleep were an 17:10 eight roughly an 8.1 out of 10 which that's severe symptoms right that that's 17:15 that's lots of wakeups that's barely that's uh sleep duration is is very low 17:21 um within 10 days getting them down 50 43 points to a to a 4.7 on average again 17:29 that's a nice drop in 10 days right so if you if you can extrapolate that data 17:34 and continue down off of 30 days and then 60 days. You can kind of see and 17:37 our clinicals show that too is the longer you're on our products, the 17:40 better you're doing, right? That's the difference I have to tell you when we 17:44 talk about flipping the script on on neutrauticals. That's the difference 17:48 between an effective product and an ineffective product. An ineffective 17:51 product, you'll still see a big drop. That's the placebo effect. So if you 17:57 believe in the brand, if you believe in the packaging, if you believe in what 18:00 you bought into, right, your brain is going to drop uh and your symptoms are 18:04 going to just are going to vanish for the first couple days, right? And 18:08 depending on your belief system, it'll stay for a while. And so that's why when 18:12 people say, "Oh, I tried this and it was effective and then it wasn't effective." 18:15 Well, that's your brain actually. That's the placebo effect happening. An 18:19 effective product keeps those therapeutic results going and then also 18:23 gets better over time, right? Right. So that's that's kind of the the difference 18:27 there. But yeah, uh uh 59% completed uh 34 people enrolled or or patients 18:33 enrolled in this one and 20 completed. Uh and then 80% of participants uh saw 18:38 symptoms improved in some some capacity. Right. 18:41 >> Right. So 20 people completed the MD sleep. They took it for all 10 days and 18:46 16 out of the 20 people improved. Correct. That's great stats. So, if 18:53 someone is struggling with sleep right now, there's actual data right here that 18:57 says, you know, you could have a 43% increase in the quality of your sleep 19:04 according to this overall >> in in 10 days, which is great, right? 19:08 >> In 10 days, right? And and to me that's the beautiful thing of this is is in 10 19:12 days if you can and and again the data is not here for this but just an example 19:16 is if if you wake up six times a night because you're someone who wakes up a 19:21 lot and that goes down to three that's life-changing right you're not you're 19:24 not tossing and turning as much that changes that changes everything for you. 19:28 So so these are these are this a really good snapshot of the beginning of of
MD Sleep Study Outcomes and Product Discussion 19:32 what the therapeutic effect can be on MD sleep. 19:35 >> Yeah. And some of the testimonials that were on here, my sleep, you know, it's 19:39 my sleep seemed to gradually improve each night. Another person said as a 19:43 night shift nurse, so that's usually a big deal for people at work nights, 19:47 right? She realized that she noticed a difference in her sleep quality when she 19:51 was able to sleep and duration. And you know, an easy one. I loved how it helped 19:55 me. So >> this is across the board improvements, 20:00 you know, and almost for the people that completed 20 of them, 16 out of 20 had 20:06 improvements. So that's pretty awesome. >> You know, Tracy, we work with a lot of 20:10 um we work with a lot of uh we work with a lot of CEOs and people who travel a 20:15 lot, right? And people who travel a lot are moving between time zones, right? 20:20 And and for them having something that actually puts them to sleep or they or 20:24 they're we we actually work with a lot of people who travel internationally a 20:28 lot and they need to fall asleep on that plane and they need to go to sleep and 20:32 not feel the side effects of I need to take an ambient when I wake up I'm 20:35 groggy and I need to be in that meeting tomorrow. Right. And so those are the 20:39 things that that are fantastic on a natural product is if it can actually 20:42 get you to sleep you won't get the side effects the next day which is which is 20:46 what what we see here. >> Absolutely. You can eat all the kale you 20:50 want, work out every day, 100% organic, but if you're not sleeping, you're not 20:54 going to feel good. So, we're going to move to the next one. This was the MD 20:58 calm. So, this was for mood, anxiety. Uh, so I'll let you go over these study 21:03 results. >> Yeah, this was a fantastic result. 21:06 Smaller smaller cohort, right? So, so a lot more uh so the power of the study is 21:12 lower, but again this mimics a little bit more of our bigger scale trial where 21:15 we had uh we had roughly 2,000 people in our clinicals. So again, this study is a 21:21 small snapshot of a bigger one that we've ever run. Uh so 10 people um 10 21:26 people finished a 48% uh average reduction in symptoms. So almost 50% of 21:31 your symptoms are gone right after 10 days. That's that's fantastic. And every 21:36 single person that completed uh saw symptoms improved. 21:40 >> Yeah. 100% symptoms improved. So this was a good one. And you know 70% of the 21:45 people said I would totally use this product again. So this was kind of an 21:50 easier because it was like hey everybody felt better. So we felt good about this 21:53 one. And I'll tell you, let me let me tell you a little bit how we how we made 21:56 this product, too. Is the design aspect of this product isn't to be, you know, 22:00 there's a lot of calm products out there that is an alternative to a glass of 22:04 wine, right, at night, is an alternative to a windown at the end of the night. 22:08 We've actually built that MD calm to be taken in the morning so that it so you 22:13 don't spike cortisol throughout the day. It it's non-drowsy, so it's not going to 22:17 put you to sleep. Now, if you take it at night, it'll probably help you go to 22:21 sleep. It does help you go to sleep. It's clinically proven to help you go to 22:23 sleep better, but that's because you've gone through the whole day, right? And 22:26 your circadium rhythm, you're at the end of it. So, it is designed, this product 22:31 is designed to be taken and almost everyone takes it in the morning or in 22:34 the in the early afternoon again to stop those spikes in anxiety, to stop those 22:39 spikes in cortisol levels. Um, >> very interesting. So, we're actually 22:45 gonna I'm going to make you break down all the ingredients in all these 22:48 products. All right. So MD relief. This was for pain. So I'll let you go through 22:53 the results snapshot. >> Yeah, this one this one's double the 22:57 size of the other study. This was more like the sleep study. About 60% uh 23:01 completed for again that 42 average reduction of uh of symptom severity. So 23:07 you know your pain actually started a little bit higher on average than 8.4 23:11 out of 10. I mean that's that's severe chronic pain. And 8.4 four if you think 23:15 if your doctor says where are you out of 10 and they say eight that's a severely 23:20 uh chronic issue and that's a that's a big pain issue. So if you drop by 422 23:24 points in just 10 days that that changes your life. Uh and again 90% uh of of 23:30 participants saw their symptoms improve which was fantastic. 23:33 >> Yeah they dropped from 8.4 out of 10 to 4.9 out of 10. So half right. And I mean 23:39 that's huge. Um, and I actually was talking to one of the people that went 23:43 through the study, and she's still a client of mine. There were people that 23:48 are in my care that went through the study and people that aren't. And she is 23:51 still on this product, and she still loves it, and she said it has helped her 23:55 tremendously. So, again, this was the MD relief that we're talking about for 24:00 pain. >> Pain's the hardest one to dial in from a 24:03 personal perspective. I think pain is the most personal of all of the of the 24:08 of the indications. And this one, this is really where our 24:13 health improvement program or our tracking program. So we we we do this 24:18 with everyone that every bottle we sell. So with every bottle we sell of our 24:21 products, you actually go through your own mini study. You scan a QR code on 24:25 the top and and so for 30 days, >> we we run pretty much our own studies on 24:32 every single consumer that we that buys the product if they opt in to do it. And 24:35 again, that's all the the wearable data comes into play here. the subjective 24:39 data comes in, the questionnaires that come into play. And again, that's for 24:42 our team as well to understand are you getting better or not? Is this effective 24:47 for you or not? And what we found when we do this at scale with our customers 24:52 is that it it's the pain one that we that we engage with the most because the 24:57 the patients again is so personalized, right? And the severity comes and goes 25:03 in different levels and so it requires more of a a heavy hand from us. So we 25:07 reach out to our customers. Uh we we track that data. We see that data and if 25:12 you aren't getting better, if you are if you are flatlining, we actually 25:15 proactively reach out to you. We help you dose, titrate, think of us as your 25:19 digital health coach along the way. And we actually do this through text 25:23 messages or and phone calls. Uh and if it's not effective, again, we have 25:27 multiple blends that that can be effective. And and when I and before we 25:31 go into like the ingredient side, I just want to put an example here because this 25:34 example comes up all the time is someone comes in for a sleep product, right? And 25:38 and this this actually probably happened in your study as well. They sign up for 25:42 the sleep product, they buy it or they get it for free in the study and they 25:46 start going through and it's not it's not that effective for them, right? And 25:50 so we we call them up after a couple days, 4 days, which is usually our 25:54 protocol, if they're not getting better, and we say, "Hey, let's let's figure out 25:56 dosing, titration, maybe some lifestyle changes that might be that might help 26:00 with this." And after about 10 days, again, in the longer study, if that's 26:05 not effective, we do a a product swap. And on on sleep, the the biggest product 26:11 swap we do is between sleep and anxiety. Why? Because those two are so so 26:16 interconnected with each other, right? Someone thinks they have a sleep issue, 26:19 but really they have an anxiety cortisol level. And the single question we ask 26:23 them is when you go to sleep, when you're laying in bed, is it your brain 26:27 racing or are you are is your brain clear and your body just can't relax and 26:32 go to bed? And and if you can't stay asleep? If you can't stay asleep, that's 26:36 sleep, that's a sleep problem. If your mind is clear, but your body just can't 26:40 fall asleep, that's a sleep problem, right? But if your mind is just racing 26:43 and you can't get it to stop, that's an anxiety problem. That's a stress 26:47 problem, right? And so that's why our our uh um MD calm product, our stress 26:52 product is actually clinically proven to help uh uh sleep 26:56 >> because again, it stops that brain. It stops the cortisol levels. It stops the 26:59 racing brain and that puts you to sleep, >> right? And it's important to ask those 27:03 questions. When I talk about sleep, I'm like, do you have trouble falling asleep 27:06 or staying asleep? You know, yeah, you go to sleep, do you wake up to use the 27:10 bathroom? Do you sleep through the night? So, it does make a difference. 27:13 So, I love that you guys have thought that through. So, let's just get into 27:16 the products a little bit, just kind of high level. You said the sleep formula 27:20 was kind of put together differently. So, why don't you give us a little bit 27:23 of insight on that? Um, what are the key ingredients and why do you feel they 27:28 work so well in synergy? >> Yeah, I mean, we have two different 27:31 blends on the on the products, right? And so, we've got a a full spectrum hemp 27:36 blend, and I I'll go into a little bit of detail of why we did that, and we 27:39 have a non-hemp blend, just a botanical blend as well. both in both both in 27:43 studies are are incredibly effective. One not more than the other. Um it's 27:48 again it's a personalized it's personal, right? Uh and so some we we do find that 27:54 we swap a lot. Some people will start with the hemp blend. It's not that 27:57 effective. We give them botanical and it is and it goes back to 58% of people 28:02 right on this product will find it effective. What about the other 42? 28:05 You've got to have something else for them. So what we put in the the hemp 28:09 product, the first blend is is fullsp spectrum hemp and then we put in GABA, 28:14 althanine, uh valyan and hops. And so different modalities within the body, 28:20 right? Different different pathways, I guess, within the body that we're trying 28:24 to uh trying to push with you or trying to treat and and um and help out and
MD Calm and MD Relief Study Results 28:30 strengthen. The full spectrum hemp is a homeostasis, right? If you if you know 28:36 your your patients know about hemp, the whole concept is the endockinabonoid 28:41 system, which is that like little tiny we consider it um instead of pulling one 28:46 big lever, it's pushing a lot of little buttons, right? It's keeping all of the 28:51 little things working on the cellular level and in the systems level. So 28:55 that's again, you know, your your all of the sleeping functions as well. It 28:58 supports that. The hops, the hops and the valyan uh is more of a a physical, 29:03 right? Hops is a good example. Hops is in beer. There's a reason why after you 29:07 have a beer, you get sleepy. Part of it's the alcohol, but also part of it is 29:11 the hops in it. Uh there's a really funny anecdote is in manufacturing, 29:16 uh when people are manufacturing a hop supplement, they can only do it 29:21 for so long and they fall asleep at the table because it is so effective, right? 29:25 Um >> I want that job. Can I have that job? 29:28 Yeah, that's why I apply. >> Yeah. a lot of there's a lot of coffee 29:31 being drank at that job uh to stay awake. Um and then and then GABA, you 29:37 know, GABA is something that we naturally produce in our bodies and so 29:40 that's strengthening that. Um and it's it's clinic proven that uh Valyrian uh 29:45 GABA and altheanine together are more effective in combination than they are 29:49 apart. Right? So so when I when we think of our our hemp blend, it's it's a very 29:54 core product. It's a blend again. Um, and in no way do we consider ourselves a 29:58 hemp company or even a cannabis company like that. That is to us hemp is just as 30:03 effective. Fullsp spectrum hemp is just as effective as the GABA. We we we don't 30:08 weight it anymore. And in fact, in our clinicals, this is actually what blew us 30:12 away from a science perspective is we assumed when we first crafted these 30:17 these products that the fullsp spectrum hemp would be the the most therapeutic 30:22 ingredient. So, one of our products had more uh hemp, less botanicals. The other 30:28 one had more botanicals, less hemp. The one with more more hemp wasn't better 30:34 than a placebo pill. It didn't beat placebo. The other one was was what we 30:38 have today on the market, which is very effective and was clinically proven. So, 30:43 what we liked about that, >> you found the one with the more 30:46 botanicals was more effective. >> Exactly. Which then enlightened us to 30:50 then create the botanical only product. Right. 30:53 >> Right. Interesting. Yeah. >> Because we found that it was the 30:56 botanicals that was the the driving the therapeutic factor and and our results 31:00 are actually published in a peer-reviewed uh science journal called 31:02 nutrients. And it's that concept that that was published. This concept of the 31:08 botanicals is actually the the the driving factor which 31:12 >> throws on its head an entire industry of hemp and CBD and CBC and all of those. 31:18 It kind of it adds to that story. So, we're happy to add to that story 31:22 without, you know, poo pooing any of what's come before it. 31:26 >> And I think that's what happened in our industry, too, right? When CBD hit the 31:29 market, even if it was just, you know, full spectrum hemp, everybody wanted it. 31:33 And it was the magic pill for everything. 31:35 >> It was everywhere. >> And while it has its massive benefits, 31:39 you know, things aren't meant to be taken alone. I mean, even the entire 31:43 earth works in synergy from one plant to another. So to think that we could just 31:48 take one thing, you know, it would work for a while like you said, maybe the 31:52 placebo effect, maybe you did have a deficiency in the endockinabonoid 31:56 system, but once that was filled, that might have not been the root cause of 32:00 whatever issue you were having was that particular deficiency. So that's kind of 32:05 how I explained it to my people cuz everybody and their grandfather wanted 32:09 hemp. Now you can find it in gas stations. So again, we're going back to 32:13 the quality. Make sure you get it from a trusted 32:16 source like your practitioner. That's really important because they're going 32:19 to select quality brands such as yours uh to distribute and have available for 32:25 their patients. So, >> and and and look, we we we think about 32:29 this and I don't want to get too deep in this because it can get so scientific on 32:33 this side, but I I think what what really excites us when we learn about 32:37 this is, you know, there there's also this concept between isolates, right, 32:41 and full spectrum. So you can get a CBD isolate and that's that's what that's 32:45 what was the craze was the isolate side. But when we were talking to really he's 32:49 the the world the foremost uh researcher in all plant medicine. His name is Dr. 32:53 DD Mary out of the Institute of Technneon in Israel in Tel Aviv and he 32:59 he has the the most rich data on all hemp and cannabis in the in the in the 33:03 world that at his fingertips and what he found was he was able to subset 33:09 populations put everyone through the same massive trials 10,000 20,000 people 33:14 in these trials but give them slightly different uh chains of phytoinabonoids. 33:20 Some had CBD in them, some had CBC in them. But what he found was the most 33:25 therapeutic phytoinabonoid usually isn't the majors 33:29 that we know. It's the ones that we actually don't know. So his his theory 33:33 is full spectrum and this is in all plant medicine is actually more 33:38 effective always than an isolate can be because there's so many more chemicals 33:43 and we just don't know how the human body picks all of that up. It's just 33:48 impossible to know how 180 phytochemicals react to every single 33:51 symptom in the body. So >> we go back to we're not going to really 33:54 get the studies on it as much as we would like. So you know I agree I like 33:58 the full spectrum more than the isolate. And you know just for the reasons you 34:02 were saying the endockinabonoid system as small and intricate as it is it's 34:07 kind of like the tree of life of the body. So it has many different you know 34:11 canabonoid receptor sites and we don't know which one you have a deficiency in. 34:16 So making sure you fulfill them all is good. 34:20 >> Correct. >> So your botanical little bit different 34:23 with the MD sleep. Tell us a little bit that. 34:26 >> So that we we took the primaries which the primaries again if you take out the 34:30 the full spectrum hemp is is the GABA the alenine. We boosted those up 34:35 obviously. Um the hops and valyan we boosted those up as well. But then we 34:40 added just some more botanicals that we know are effective individually uh 34:44 through clinical trials. not that we ran but but others have run on the on uh on 34:49 each ingredient. So, lemon balm extract and um we had passion flour, chamomile, 34:55 5HTP. So, again, we're just boosting up this the botanical side of the product. 35:00 And again, based on our research, it's showing us that the botanical is the 35:04 side to boost up, right? And and so that's that's what we did on on that 35:08 product is take all the the powerhouse ingredients that we had in the first 35:12 blend and just just help uh um help with a few other ones, right? To to and the 35:20 other side is we built a complex and and so what our what our formulators did 35:23 really eloquently is they tried to mimic the biotarpen 35:29 in >> Yeah, I saw 35:30 >> in hemp, right? So there there's this this concept which is kind of vague to 35:35 think about but it's called a lock and a key system right for hemp the turppen uh 35:40 are the they help unlock right and allow your receptors to take in the 35:45 endockinabonoids that's what tarpen uh allow that to do. So, we took that same 35:49 concept and said, let's build out a tarpine complex that mimics the 35:53 endockinabonoid system that mimics what's in a hemp plant and put that into 35:58 our our um our our product, but it has nothing to do with hemp, right? There's 36:02 no hemp in there. There's nothing um from that from that plant. 36:06 >> So, they have a choice. It's awesome. >> You have a choice. 36:09 >> Yeah. Well, that's a it's really a unique formula and I love how you kind 36:13 of were saying like it's not at an at night formula. You can take it through 36:16 the day so that your body has the right circadian rhythms, you know, responding. 36:21 So, >> and and that's the that's the calm 36:23 product. The calm product you for sure can take during the day. The sleep 36:26 product, don't take it during the day. >> Don't take it during the day. Don't 36:29 offer. >> Exactly. That is a drowsy. We are trying 36:32 to put you to sleep. All right. >> Yeah. 36:35 >> You're going to send me a bottle of that for my husband. Right. Yeah. 36:38 >> Of course. [laughter] >> Well, let's do the um the MD pain, the 36:43 MD relief product. Yeah, >> was looking through and there was some 36:47 of the I mean obviously turmeric and you know again you did the biotarpine 36:51 complex again probably for a different pathway but you're still utilizing that 36:57 in the botanical but what is the I don't even know how to say this one 37:02 ingredient. How do you pronounce the Jerry? 37:06 >> Go ahead. >> You go ahead and try that one. We just 37:09 call it GG oil. >> Oh, okay. So you don't know either. 37:12 That's okay. As long as neither one of us pronounce 37:16 >> it's uh it's there's there's probably 15 letters in that word. Uh I I'll 37:20 >> Yeah, we'll >> let that go. It's it's it's it's the 37:24 shortand is GG oil or GG gold. Um, and that's a brand that's a branded product 37:28 or a branded ingredient because they've run largecale uh uh clinicals on that
Ingredient Breakdown and Formulation Strategy 37:33 raw ingredient >> and prove that um in their own in their 37:39 own uh clinicals that they were able to decrease uh general pain. And so what we 37:44 want to do is say look here let's boost all this up with a with a single 37:48 ingredient that has its own clinicals and and again boost uh boost everything 37:53 else we're doing with the white willow bark that everyone knows of right the 37:56 turmeric that everyone knows of and really bring in another ingredient 37:59 that's that's well documented newer it's definitely a newer ingredient but it's 38:03 it's it's at this point becoming well documented to be effective for for 38:07 general pain. >> So that's why we added that that 38:10 ingredient in there. Um and then of course we we built complexes on top of 38:15 that. So a full relief complex as you can see with with poppy uh poppy seed 38:20 extract. Um so >> yeah and the GG gold I mean it it does 38:25 more than just I mean replenishes CoQ10 K12 skele muscle proteins 38:31 >> looks like a natural pain reliever such as the white willow extract um and works 38:38 like aspirin to reduce inflammation. So, I can't tell you how many people still 38:42 are taking aspirin and I'm like, you know, but it's a it's an amazing 38:46 combination. And then >> I'll tell you the the the the the 38:50 primary person that uses this product that we see very effectively. There 38:54 there's actually a lot of women's health that uses endometriosis. We we we see 38:58 anecdotally a lot of women that have endometriosis try our product. I was at 39:01 a conference uh last year and this practitioner, she she she said, "This is 39:06 a fantastic company, but I have to go." um I'm in pain and hopefully I'll be 39:11 able to come back tomorrow to the conference. We said, well, just try our 39:14 product, right? And she's tried everything, comes back 20 minutes later 39:17 and says, I'm staying because I took your product and my endometriosis pain 39:21 has has alleviated, which was fantastic. Um but we we see that time and again, 39:25 but the um rheumatoid arthritis or arthritis patients, right, we actually 39:31 see that a lot. So even my parents are on this for arthritis. Our doctor's 39:36 parents are on this for arthritis and aches and joint pain. So there there's a 39:40 lot of um older population that has that chronic pain are using this this uh this 39:46 product very effectively. >> Wow. 39:49 Well, very awesome. I love it. And then and by the way, if anyone sees these 39:54 products, the packaging is beautiful. So those are little things. I like how they 39:58 look on my shelf. All right, let's talk about the the final product. Um, 40:05 your MD calm and what ingredients you have in there. Right now, we're talking 40:10 about the botanicals, but assuming, you know, we can go back and talk about the 40:14 hemp product too for people that want that, but 40:17 >> like it has some, you know, pretty well-known 40:20 >> Yeah. >> calming nutrients, magnesium, 40:23 ashwagandha, rishi mushrooms, and then there's a calm complex and also the 40:28 biotarpine complex. So, why don't you go through this formulation and let us know 40:32 what the magic is here? >> Yeah. Look, I I think before going to 40:35 like the raw ingredients, what I want to say is the the studies that we ran, it's 40:40 not that you'll look at our our our ingredients, say, "Oh my god, what this 40:44 is a new ingredient I've never seen before." Maybe the GG Gold, but but 40:48 almost everything is is, you know, [laughter] 40:51 >> Exactly. everything else is kind of known especially to to you know the 40:55 functional space that they you know people look at this product and they say 40:59 I've t I take magnesium every day right um or I take ashwagandha every day so 41:04 this so but it's it's again it's in the study of we tried a lot of formulations 41:09 with all of these and it's the blend ratios so what makes an a blend 41:14 effective and non-effective is just ratios and how you build those ratios 41:19 out right because again all the ones that failed had the same ingredient 41:23 list, right? But the ratios were wrong. So that's the kind of scientific work 41:27 that has to be done on a blend. Um that again becomes costly and timely and we 41:32 invested time, money and effort into that but but doesn't get done very 41:36 often. Uh so yeah, so the rishi mushroom, the mint, the lavender, the 41:39 magnesium, the ashwagandha. Um those are kind of the primaries that we run with 41:44 on the sleep side. >> Yeah. 41:46 >> Or sorry, the the the calm side. >> On the calm side. And then how do you 41:50 recommend? Let's just go back through the formulas. What about the MD relief? 41:56 How do you recommend that product is taken? And then just go down the list. 42:00 >> We we usually say almost on all of our products, we say start with two, two to 42:05 three depending on severity, symptoms. We're actually coming out with something 42:08 really exciting here in the next uh four weeks, which is predictive modeling. uh 42:13 as as a company that has probably some of the most rich data in 42:17 the entire supplement space on on outcome data and demographic data, we've 42:23 been able to create uh help tech allow us to predict what's effective for you. 42:29 So Tracy, you know, in a couple weeks, I don't know if I'm 42:33 uh >> ready to talk about it yet. 42:35 >> Yeah. But but we're we >> don't say it. You know, my people, 42:38 they're going to be calling your office. [laughter] 42:41 But it's it's it's the whole concept here again is is take the guesswork out 42:45 of it because we have the data to support that. So how many you should 42:48 take, right? Which blend you should take and when they'll become effective for 42:52 you, when you'll see optimal optimal changes in your therapeutic levels that 42:57 can be predicted based on the large scale data we've run. Again, when you 43:01 run the largest in history on pain, sleep, and anxiety. If you take that 43:05 data and you analyze it in a very smart way, uh you can create these predictive 43:09 models for people. again, never seen before in the supplement space, but 43:13 neither has the size of these trials, right? Never neither has seen the 43:16 investment done in each one of these blends. So, we're doing some really cool 43:20 things from a data perspective that will just help every consumer personalize 43:25 this journey. And again, I go back to the doctor's office. Your favorite 43:29 doctor is going to personalize the journey for you, right? And that's what 43:33 we want to do. We want to personalize that at scale and and hopefully be able 43:37 to successfully show other companies how to do personalization at scale on a 43:41 consumer therapeutic product. >> Well, this is going to be amazing 43:45 because that takes a lot of guesswork out of everything. And you know, that's 43:48 one of the things that people will say is they want to make sure that what 43:51 they're purchasing is going to be effective and then they're always come 43:54 back to well, how much do I take and how long do I take it? So, if you have that 43:58 predictive modeling that takes a lot of guesswork and puts confidence into your 44:02 product. So this is big stuff. I don't know if people listening are really 44:05 grasping like how impactful this is, what you have done with your trials and 44:11 all of the things that you're coming out with, but as a practitioner, it gives me 44:15 confidence in your product. As a consumer, this should really give them 44:20 confidence in your product that you have actually taken the extra time, financial 44:24 investment, and put this out there so that consumers can feel that what 44:29 they're getting from you is safe and effective. Like it's probably the first 44:33 time that we can actually use those two words together and actually 44:36 >> yeah [laughter] it it there's the concept of radical transparency. 44:40 >> Yeah. >> Right. Rad radical transparency is let 44:44 me show you this data and you we just we just showed your data. Right. And in no 44:48 way do we say 100% of people found this effective. In no way do we say 100% of 44:53 people uh it went from an eight to a one. Right? Because that's not real real 44:57 life. That's not real world. Right? anyone who who says that that's 45:01 marketing claims and whatever this is real science, right? And so I love 45:06 learning from our failures, but I love kind of educating also on it's going to 45:10 take time. And so that's part of the predictive model that I love too is 45:15 take our product versus maybe any other is if I can tell you in seven days 45:19 you're going to start seeing a 60% drop in your symptoms and by day 35 you'll 45:25 see optimal and if I'm right that the trust there is 45:30 is so strong opposed to I've taken this for 3 days I don't see anything changing 45:35 so I'm going to throw the whole bottle away. that's kind of the industry we're 45:38 in, right? And so to be able to give a give a um road map, a therapeutic road 45:44 map off the off the jump, I think that's that's where the impactful piece comes 45:48 for us. >> Yep. Love it. Well, we're going to give 45:52 people listening the opportunity to go through this again. And please apologize 45:57 to your team because the last time we did this there was a lot of people. Um, 46:02 >> yeah. >> So, there's going to be a link in the 46:04 show notes where you as a consumer, if you have pain, any type of anxiety, and 46:09 or sleep issues, can opt in to a 10day product give to you and into this 46:16 observational trial that's going to be completely run by Brendan's team over at 46:20 MD Bio. So, please expect to participate uh to answer the questions that they 46:27 send out to you. It's really important that they get data so that they can help
Sleep Corner Telehealth Platform Launch 46:30 you and just to have an open mind over this whole thing. So, I appreciate that. 46:36 And so, that's our offer out of this podcast today. But, there's one more 46:39 thing that we promised everybody that you're going to share with us. And I'm 46:43 kind of really excited that you know, you're kind of uh out there doing this. 46:47 I have people in mind already to send to you, including my own family members. 46:51 So, give us a little insight of what's coming. 46:55 >> Yeah. So, so when we we've we've distilled all of this down into to 46:59 sleep, right? And sleep, as we we've kind of talked a little bit on this 47:02 podcast so far, is it's so complex. And to solve to really solve sleep, even if 47:07 you've got a clinically proven safe farm alternative supplement, 47:13 uh again, only 58% of people see it effective. But 47:18 you you could take even if it is effective for you, it doesn't solve the 47:21 whole problem with sleep, right? We we look at sleep at MD Bio three different 47:25 big buckets. There's sleep quality, there's insomnia, and then there's 47:30 airway health. And if you don't solve all three, you're really not solving 47:34 someone's sleep problem. Right? So again, even if this is effective for me, 47:38 but I snore, I stop breathing, which is sleep apnea, right? Your body's going to 47:43 you're you're you're not breathing. So your body's waking you up throughout the 47:47 night, right? And so, so this could be working effectively very well for you, 47:51 but your body's waking up for from an airway health perspective. And so that's 47:55 what we we designed. And so we built a whole tea health platform now. And it's 48:00 called uh sleep corner. And so sleep corner is really a sleep clinic in a 48:04 box. And what comes with this is uh two consultations with a board-certified 48:09 sleep physician. There's a to put some stats here. It's it's kind of crazy. The 48:14 reason why sleep hasn't really been solved is from a from a western medical 48:18 perspective, there's 90 million adult Americans who suffer from insomnia or a 48:23 sleep disorder. >> There's only 7,500 licensed sleep 48:26 physicians in the United States. >> Wow. 48:28 >> So that ratio >> them 48:30 >> exact you'll never be able to solve it. Right. So what we decided is like look 48:34 what what can solve this is awareness and tellahalth. So you don't and and 48:39 making the making the whole process uh uh boiling it down from what can take 48:44 six months to go through a sleep study, seeing the specialist, seeing your GP 48:49 eventually if uh um if you want to go get a oral appliance to solve your sleep 48:53 apnea, you then have to go to a dentist. You have to walk yourself through all of 48:57 these. And so you can imagine why 90% of people fall off, right? But with a sleep 49:02 sleep corner, which is a sleep clinic in a box, it's all done from your home. 49:05 It's all done within 10 days. and it's it's solved for uh uh pennies on the 49:10 dollar of what what that would cost. So between deductibles, co-pays, seeing 49:14 seeing uh um specialists, it can cost thousands of dollars even if you have 49:19 insurance to go through that. So for our test, it's 219 and it's tellahalth. So 49:25 we ship you a box. Uh in that box comes a two consultations with a 49:29 board-certified sleep physician. You get your pre-conult which is your uh meeting 49:35 the physician making sure that you are a good candidate. Um again if your 49:40 husband, your bed partner, your wife snores, uh is tired throughout the day, 49:44 that's a very good indication that they might have sleep apnea, right? So that's 49:47 a very baseline easy way to to tell. And then in there also comes a home sleep 49:51 test. So you you go you see our doctor, they prescribe you the sleep test which 49:56 you already have in hand. You then take it. It's a one night test with our 50:00 partners over at Zo uh with the Watch Pad 1. It's a simple device that looks 50:05 like a watch. There's a pulse ox that gets put on your finger and a little 50:09 node on that you just put on your chest to to detect movement of your body. With 50:13 that one night test, we can diagnose you with sleep apnnea. So, it's a medical 50:17 diagnosis and screening tool. You then get a postconultation with that same 50:21 physician to walk you through the results to tell you exactly what 50:25 happened that night, whether you have sleep apnea or not, how severe that 50:28 sleep apnea is, and then what your treatment modality is or your treatment 50:32 options. So for for sleep apnea, there's there's four cleared, but there's really 50:37 three we offer. One is an implant. We don't offer the Inspire implant, but we 50:41 do offer a CPAP, which everyone knows. Um, it's kind of the traditional 50:45 partially. CPAP is the reason why people don't solve sleep apnea because everyone 50:48 doesn't want to sleep with a hose on their mouth, right? But what most people 50:51 don't know is that oral appliances. There's something called a mandibular 50:54 advancement uh device, MAD. It's an oral appliance that pushes your bottom chin 50:59 forward and opens your airway. >> That's [clears throat] FDA approved to 51:03 to solve sleep apnea as well. That's a much uh less invasive thing for someone 51:08 to wear. You can take it on the go. Uh the third is of 2024 51:14 because uh uh BMI and weight and sleep apnea are directly correlated, right? 51:20 The the higher BMI, the more likely you you have sleep apnea. So GLPS are also 51:25 FDA cleared for as a treatment for sleep apnnea. So we also provide that. So our 51:30 physician will give you the options. We then provide those as well as because 51:34 you're a you're a poor sleeper, you can also opt into supplementation and 51:38 everything we talked about for the first 50 minutes of this podcast, which is 51:41 personalize on sleep quality, insomnia, which is what we do at MD Bio really 51:45 well and have done for 5 years. So, this adds that last component so that we can 51:50 holistically solve sleep completely again within 10 days opposed to months 51:55 and months and again for 219 opposed to, you know, thousands of dollars seeing 51:59 all of these specialists. So everything is included in that 219. 52:03 >> Correct. Outside of the treatment because we we don't know what your 52:06 treatment might be. Like all of the diagnosis, the the testing, seeing the 52:10 physicians, walking through the personalization, that's all 219. 52:14 >> Incredible. You just put those poor 7,500 doctors out of business. Good job. 52:19 [laughter] >> A lot of actually a lot of them 52:21 >> tell a lot of them actually sell sleep corner 52:25 now. >> Oh, good. 52:26 >> Because for them getting through this is the hardest part, 52:29 >> right? and then the treatment modalities they work on with the patient. So we we 52:33 we work hand in hand with them pulmonologists. 52:37 >> Well, that's amazing. Congratulations. I love kind of where this all migrated to. 52:41 You really are flipping the script on the neutrutical industry. Like you just 52:46 didn't stay with the brand. You went with the study. You went with validity. 52:49 you proved out everything that you're saying and now you're extending it into 52:53 a teleaalth service to solve probably the major issue of our society. You 52:59 know, probably next to undiagnosed or or mistreated, right, with the wrong 53:06 medication, mood disorders, >> you know, sleep, anxiety, pain, top 53:11 three that most people either have claims on their insurance for or on 53:15 medications for. So, thanks so much for everything you're doing for our side, 53:19 which we love. Uh, any final words you want to leave with our consumers who are 53:25 listening? >> I think that's it. I I think that the 53:28 one piece is just it can it can feel I think what we we 53:34 know when we talk to our customers is treatments feel scary going through this 53:38 is you've tried everything. You've done everything. That's that's the number one 53:41 thing. I mean, one in three people have a sleep sleep issue, right? So, everyone 53:45 knows someone, if not yourself, that has a sleep issue. And it's just been such a 53:49 broken system along the way. And so, all we're trying to do is simplify that, 53:53 make it very easy to say, look, this product is is effective and safe and 53:56 works, and this is how you go get a diagnosis, and we can we can finally
Closing Remarks and Listener Call to Action 54:00 solve sleep in a very easy way. So, um, that's our message. That's what we try 54:04 to do, and and that's what we've invested a lot of money and time into 54:07 doing is to make just a better patient experience and a simple, you know, 54:11 simple fast track. >> Love it. So, this the links to 54:15 everything we talked about today are going to be in the show notes. Make sure 54:17 that you go opt in if you want to do the 10day trial. If you know somebody, if 54:22 you're like me and you're beating your husband through the night, [laughter] 54:25 saying you're not breathing, wake up. They need sleep corner. [laughter] So, 54:31 you've gained a new patient today, Brendan. [music] Thank you for your 54:34 time. Thank you everyone for us here at this podcast. And if you found it 54:38 beneficial, don't forget to subscribe, give us a like, and [music] make sure 54:42 you send it to somebody who it can benefit. God bless. 54:48 [music] 54:52 >> [music]
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