The $1,700 Treatment Plan That Costs You the Patient
21 days ago
- Under-recommending is the first mistake, and it is a fear response. Ryan is blunt that it is not clinical judgment talking, it is “a fear of charging somebody dollars now.” The right plan might be five thousand, so the doctor offers seventeen hundred to make it easier, and “when they don’t get better during that, the people are done and gone, ’cause you had your chance.”
- The stack is the moat, not the tool. Everybody can buy the same chamber and the same generator. What separates outcomes is order and timing. “How to stack and combine all those in a strategic model matters more than the individual tools.” Skip the prep work and, as Ryan describes it, you are “sending these amazing little stem cells into a forest fire that’ll get burned up before they even have a chance to do their job.”
- Cash is what forces you to deliver. Most patients have some physical therapy or chiropractic coverage, so choosing to pay out of pocket is a real vote. “They literally have to vote with their own dollars, which I think puts pressure on you to actually deliver. Where I think when you’re an insurance model you can phone in a lot and you still get paid.”
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