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The Day I Stopped Being a Volume Doctor: Why Volume Was the Trap
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- Discover how insurance quietly trains doctors to shrink their value. When reimbursement rates dictate your worth, you start believing a $300 procedure defines decades of training, risk, and responsibility.
- Understand why outcomes outperform procedures every time. When care is built around where someone will be in six months instead of what you inject today, pricing becomes easier, referrals increase, and commitment deepens.
- Learn that the real breakthrough is identity, not revenue. The practice changes only after the physician stops believing insurance is necessary for survival and steps fully into their own value.


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