Why niching down gets you more clients

If you’re a healthcare professional starting a business, one of the biggest challenges is standing out in a crowded online world.

In this conversation, Dr Jo Watkins and Sophie Griffiths talk about why being specific about who you help and what you do is one of the most powerful things you can do when building a successful practice.

Many practitioners try to appeal to everyone.

But the people who build thriving businesses are often the ones who specialise and become known for solving a specific problem.

We also talk about:

• The three ways to build an audience when you’re starting a business
• Why niching down actually attracts more clients
• How clinicians can build sustainable online businesses
• The mindset shift from working in the NHS or corporate settings to running your own business
• Why people will travel further and pay more for a true specialist.

If you’re a physio, therapist, clinician or healthcare professional trying to grow your business, this conversation will give you practical insight into how to position yourself so the right people can find you.