Why Won’t Health Systems Buy?

Building groundbreaking technology isn’t enough to build a successful healthtech company.
𝐃𝐫. 𝐒𝐚𝐫𝐚𝐡 𝐌𝐚𝐭𝐭 has seen firsthand that the biggest barrier to innovation isn’t creating better products.
It’s making sure those products solve the right problem, fit naturally into healthcare workflows, and reach the people who need them most.
In this episode, Sabrina sits down with Dr. Matt, a general surgeon turned healthtech strategist.
They explore why commercialization should begin long before product launch.
Together, they unpack how founders can build solutions that earn trust, improve healthcare access, and create lasting business value by designing around people
Not just technology.
Listen now and discover why commercialization is the true competitive advantage in healthtech.

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:

✅ Why commercialization starts before the first line of code is written
✅ The difference between building impressive technology and building a scalable business
✅ How mapping the entire customer journey increases adoption across healthcare systems
✅ Why clinicians should be strategic partners—not just names on an advisory board
✅ The five pillars of healthcare access every founder should understand before launching a solution
✅ Why investors evaluate leadership, messaging, and execution as much as the technology itself
✅ How founders can communicate complex innovations in a way customers, investors, and health systems immediately understand
✅ Why reducing friction instead of features is the key to long-term adoption

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗘𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗼𝘃𝗲

How Diagnostics + Payers Speed Treatment – This episode explores how better alignment between diagnostics, payers, and care delivery can accelerate treatment, remove barriers to patient access, and help healthtech innovators build solutions that fit seamlessly into real-world healthcare workflows.
Why Isn’t Your Digital Health Getting Adopted Faster? – This conversation examines why many digital health solutions struggle to gain traction, highlighting the importance of workflow integration, stakeholder alignment, and designing technology that providers and patients will actually use.
Why Samsung Bought Xealth and What Founders Should Learn – This episode breaks down the strategic lessons behind Samsung’s acquisition of Xealth, showing how workflow integration, enterprise value, and solving real operational challenges can position healthtech companies for long-term growth and acquisition.

Where Are You Focused Right Now?

1️⃣ Need More Pilots, Partnerships, or Revenue?

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3️⃣ Want More Visibility & Inbound Opportunities?

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Apply to be featured on Provider’s Edge, our Top 100-ranked entrepreneurship podcast where founders build authority, attract partnerships, and create new opportunities.

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