3 Things Physician Founders Must Know Before Launching a Product

In this episode, Dr. Alison Curfman shares one of the most common mistakes she sees physician entrepreneurs make: spending months (and sometimes hundreds of thousands of dollars) building a product before identifying who will actually buy it.

Drawing from conversations with dozens of physician founders, Alison explains why building an MVP is still the right instinct, but why customer discovery and stakeholder validation must happen before you invest heavily in development. She breaks down the difference between building a product and building a successful business, and shares practical questions every founder should ask before launching.

Whether you’re creating a digital health startup, AI tool, medical device, or healthcare service, this episode will help you avoid expensive mistakes and build with confidence.

In this episode, you’ll learn:
→Why building your idea is still the right first step
→Why a product without a buyer is only a hypothesis
→How to identify the real decision-maker
→The stakeholder conversations every founder needs to have
→Why customer discovery saves time, money, and frustration
→The difference between building a product and building a venture

Chapters
00:00 The hidden trend among physician founders
00:43 Three things to know before you fall in love with your product
01:19 Build it
02:20 A product without a buyer is a hypothesis
03:43 Identify the buyer, not just the user
04:43 Have stakeholder conversations that sting
05:46 Discovery before validation before pitching
06:27 How feedback shapes a better product
07:04 A product is only one part of a successful venture
08:29 The three biggest takeaways
09:16 The Concept Pitch Builder framework
10:01 Final thoughts

Resources:
Concept Pitch Builder: https://www.startupphysicians.com/resources
Startup Physicians: https://www.startupphysicians.com/