How Do You Build a Successful Sleep Business?
From Snowboarding Trip to Nationwide Sleep Business | Bretton Lane on Building Patient-First Sleep Care
How does a snowboarding trip turn into building a nationwide sleep business?
In this episode of SleepTech Talk, we sit down with Bretton Beine Lane, President of BetterNight, to unpack her unconventional journey from the slopes to scaling one of the country’s leading sleep care organizations.
With more than a decade of experience in sleep medicine leadership and operations, Bretton has helped transform sleep care delivery—focusing on improving patient outcomes at scale through innovation and operational excellence.
But her story isn’t just about business growth—it’s about mindset.
👉 In this conversation, we cover:
* Why patient care must come first—and how success naturally follows
* How unexpected moments (like a snowboarding trip) can spark major opportunities
* The importance of conversation, curiosity, and continuous learning in building a business
* What it really takes to scale sleep care across the country
Whether you’re in sleep medicine, DME, healthcare entrepreneurship, or just looking for inspiration—this episode delivers practical insights you can apply immediately.
🔑 Key Takeaways
* Great care drives growth – When you prioritize patient outcomes, the business follows
* Opportunity is everywhere – Stay open; Bretton’s journey started in an unexpected place
* Talk to people – Conversations fuel growth, ideas, and long-term success
Learn more at betternight.com
A huge thanks to our sponsors:
Philips Healthcare
See how Philips is supporting you and your patients with meaningful innovation. Visit https://www.philips.com/matters
Fisher & Paykel Healthcare
Discover how F&P full-face masks have led millions of people to a great night’s sleep at https://www.fphcare.com/curiosity
https://www.fphcare.com/us/homecare/sleep-apnea/
Soliish
https://www.soliish.com/
React Health
https://www.reacthealth.com/
myWaves
https://mywaves.tech/
More resources for clinicians can be found at Sleep Review Magazine
https://sleepreviewmag.com/
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Whether you’re a sleep professional or a healthcare innovator, this episode explores the intersection of technology, patient care, and sleep medicine.
Learn more about the show at
https://www.sleeptechtalk.com/thetechroom
Credits:
Audio/ Video: Diego R Mannikarote; Music: Pierce G Mannikarote
Hosts: J. Emerson Kerr, Robert Miller, Gerald George Mannikarote
Copyright: ⓒ 2026 SleepTech Talk Productions
Episode 123
The views and opinions expressed by guests on SleepTech Talk are their own and do not necessarily reflect those of the podcast hosts or SleepTech Talk as a whole. This podcast is intended for educational and informational purposes only and should not be considered medical advice. Listeners are encouraged to consult with a qualified healthcare professional for any medical concerns or questions.
sleep apnea business, sleep medicine entrepreneurship, DME business growth, CPAP business scaling, healthcare entrepreneurship, sleep tech podcast, BetterNight, patient-centered care, home sleep testing, sleep apnea treatment business, Bretton Lane
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